WebMD

Podcast:
My current projects involve Podcast Ad Campaign Testing, Podcast Infrastructure, and Podcast Ad technology for WebMD, Medscape and other online platforms.
My current role involves developing and testing innovative solutions for podcast campaign creations, traffic advertising, ad placements, distribution and monetization.


Digital:
Global Digital Advertising Operations Associate www.medscape.com and other WebMD sites. Mainly focusing on Ad Operations in Latin America and Canada

Responsible for managing over $11M in Latin American campaigns and over $25M on other Global campaigns.
QA 1st and 3rd party ads to meet our specs. 
Action and implement ad-serving across desktop, mobile web and mobile app. Use multiple software such as AdBook, Google Ad Manager, and LiveIntent.
Continuously contribute to initiatives that utilize all ad formats, such as desktop/mobile/app, contextual and audience driven, and proprietary/native. 
Interact with and cross communicate with sales operations, planning, and ad inventory management teams. 

Provide interpretation/translation as requested from my supervisors and peers (English to Spanish and Spanish to English) and also  during meetings with Latin American clients by successfully transitioning between English and Spanish, providing clarity and specific details to all parties involved.

Advertising Operations

WorkReduce

Local IQ’s Advertising / Organic Social Media content writer for small to mid size businesses across the USA. 

Responsibilities include:

Writing engaging copy to encourage and attract social media interest and engagement.

Working closely with Associate Director of Advertising Clients to ensure quality of copy. 

Research quality material and best practices to expand customers knowledge and ensure optimal outcome.

Organic Content Writer / Social Media Advertising-Service Desk Operations

Fins Talk Sports Network

Advertising, Marketing and Production. 

Youtube Channel: https://youtube.com/@FinsTalkSportsNetwork?si=gprHm0HTwoNw3p-P

Twitter / X : www.twitter.com/FinsTalkNetwork

Co Executive Producer

Ramsey Solutions

Summary: One stop shop of Contract Processing and Management of $30M of Advertising Revenue (yearly), Inventory Management, Creative QA, Traffic & Operations Management, Invoicing. Took care of the entire process from beginning to end. 

Details:

Pioneer development and implementation of our Advertising Traffic Department. Engineered, trained created commercial logs, radio clocks, advertising agreements, ad campaigns, and sales reports. 

•	Improved ad delivery by ensuring all aspects of our client services, campaign management, and implementation processes were optimized to fulfill our revenue goals. 
•	Successfully established and adhered to reasonable timelines in accordance with Sales to Air Process.
•	Developed and updated operating procedures around traffic and QA
•	Maintained and improved operational workflow for internal and external ad trafficking across all Ramsey Network Platforms. 
•	Worked closely with Ramsey Trusted’s VP of National Providers, Account Managers, Account Executives, Sales Enablement Team and Senior Marketers
•	Processed and trafficked national agreements, advertising requests and generating monthly invoices/billing for national advertisers.
•	Developed and implemented current Podcast hosting platform (Megaphone) and created commercial advertising orders and campaigns for all Ramsey Network Podcast shows. 
•	Managed, analyzed and reported on Podcast, Broadcast, YouTube Network, and CNL (Company Newsletter) Ad inventory.
•	Managed automation and traffic system for all shows and platforms. Multi-tasked on Megaphone(Spotify) campaigns and Aquira campaigns, as well as implementing, testing, and QAing both broadcast and digital traffic. 
•	Kept track of deadlines according to VCreative and implemented future changes for all Ramsey Network Platforms. 
•	Collaborated with Ramsey Network Podcast producers by identifying and developing opportunities for ad inventory availability and add new streams of revenue.

Advertising Traffic Manager, Ramsey Network

Salem Media Group

Responsible for efficiently managing, processing, and supporting broadcast traffic; oversaw commercial scheduling and ensured production and quality of commercial copy. Headed the software transition from DeltaFlex to Wide Orbit, manually transferring all data, logs, and reports to the new system, resulting in increased efficiency and organization. Instrumental in event production and pre-production processes; promoted company events, while assisting with all communications and mass email marketing. Participated in commissions and budget meeting, delivering commission statements and reports to management. Played a key role in acquiring special programming clients to fill open time slots and ensure smooth programming.

Successfully translated marketing campaigns, social media posts, and event invitations to expand influence with Spanish-speaking audiences; identified and offered 500 church leads, with 60% being Spanish-speaking, for Christian radio station.

Efficiently processed contracts and payments, generated invoices, and managed all month-end closing and accounts receivable for 3 radio stations.

Actively managed delinquent accounts, distributing collections and revamping relationships to recover 95% of accounts.

Traffic Manager & Business Manager

Successfully translated marketing campaigns, social media posts, and event invitations to expand influence with Spanish-speaking audiences; identified and offered 500 church leads, with 60% being Spanish-speaking, for Christian radio station.

Efficiently processed contracts and payments, generated invoices, and managed all month-end closing and accounts receivable for 3 radio stations.

Traffic Assistant

Picture Show Entertainment, LLC

Directed day-to-day activities of a staff of 10-15 team members; identified and assessed skills-based training needs and evaluated the adequacy of safety and facility improvement programs. Played an integral role in leading theater operations, including overseeing opening and closing procedures. Prepared daily communications and reports to monitor and evaluate theater performance.

Oversaw and led cash handling procedures; responsible for cash drawers, petty cash, and deposits.

Assisted in inventory process, maintaining accuracy and optimum inventory while placing and receiving orders as needed.

Assistant Manager

Olive Ranch Road Productions

Managed confidentiality of personal information for “Captain Fin” and SAG Unionize Cast. 
Served as a backstage manager for production and assisted Hollywood actress, Spencer Locke.



IMDB Profile: http://www.imdb.com/title/tt1954319/

Second Assistant Director

Black Castle Productions

Student/Independent Short Film: "Never Give Up"
Participated and orchestrated meetings with 30+ crew members, while managing the production of “Never Give Up”.
Actively oversaw and maintained microbudgets of up to $2,500, as well as petty cash and bookkeeping.

Unit Production Manager

Univision Communications Inc.

Univision Puerto Rico- opportunity given to me before attending college

Casting Assitant,  Production Assistant - Objetivo Fama

Qualified, knowledgeable advertising operations manager with 13+ years of experience in advertising management, broadcast, podcast, & digital ad traffic, quality assurance, and ad inventory strategy, within fast-paced environments. 

Skilled in communicating with executives and collaborating with various members of the organization to achieve business and financial objectives. Highly adept at improving advertisement placement to drive revenue generation, enhancing performance through strategic planning, and proactively leading significant projects. Consistently demonstrates the ability to identify opportunities to elevate success and drive campaign optimization. Bilingual in English and Spanish.

8w7 
ENTP-T 
She/Her/Ella

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