BGSoft

As a Growth Manager, I am responsible for:
- a/b testing - formation of hypotheses on product growth, designing and conducting a/b-tests, analysis of results;
- app analytics planning - work with product managers to develop and set up event tracking in the apps;
- product analysis - work with key product metrics (retention, engagement, ARPU, ARPPU, CAC), data analysis to find ideas and product recommendations; 
- user analysis - user behavior analytics through cohort analysis, funnels, user segmentation/clusterization. Map user journey and identify areas for growth at each stage (new users, current subscribers, lapsed users, highly engaged users);
- analysis of external and internal business environment: competitors, market trends, marketing and sales funnel conversions, etc.;
- creating dashboards and communicating key product metrics to the team;
- searching for new areas of growth, improvement, and innovation (growth hacking);
- work on internal BI system: participation in the creation of an LTV prediction model, data validation, communicating the results to the team and management;
- work with CEO, Marketing&UA teams, Design team, Dev team, QA, Content and Copywriting teams.
Key achievements:
- in-app user LTV growth +30%;
- user onboarding churn rate decrease -11%;
- user engagement (aha-moment reaching) +17%;
- creating a push notification strategy;
- creating product KPI dashboards from scratch.

Growth Manager

Growic

As a Growth Marketing Manager, I was responsible for:
- Product analysis & product growth planning - cohort analysis, analysis of growth metrics and product metrics, interviewing users, generating ideas for product development based on a data-driven approach;
- Marketing strategy creation - search and testing of platform growth channels, brand building, planning marketing campaigns (collaborating with influencers, email marketing, buying ad traffic, etc.);
- Market research & User research - analysis of market demand for educational courses, analysis of reviews on competitors' products, interviews with the target audience to identify their needs;
- Product planning - participating in the planning of the product roadmap based on a data-driven approach;
- Data architecture planning - creating a structure of events that need to be tracked in the product;
- Setting up marketing tools - setting up and testing analytics systems with the help of a Product Development Team;
- Setting up analytics systems - creating dashboards with main business KPIs, working with data, analyzing product analytics and users acquisition analytics;
- Business process planning.
I work with the following business tools: Segment (customer data platform); Analytics systems: Amplitude & Google Analytics; Intercom (customer support tool); Customer.io (automated messaging platform); HubSpot (CRM&Marketing platform); LeadDyno (affiliate management tool).

Growth Marketing Manager

Artox Media Digital Group | AMDG

- Managing specialists in media projects;
- Planning advertising campaigns;
- Preparing commercial proposals, participating in negotiations with clients;
- Project management for key clients of the company.

Head of Media Projects Group

- Development of a promotion strategy on the Internet, formation of technical specifications for launching advertising campaigns;
- Project management;
- Recruitment and training of personnel, planning the workload of the group's specialists, monitoring the implementation of tasks.

Team Leader for Strategy Development and Advertising Campaign Launches

- Launch of advertising campaigns in Google Adwords, DV360, Yandex.Direct, Facebook Ads, VKontakte, MyTarget systems;
- Analysis of statistics in the systems of web analytics Yandex.Metrica and Google Analytics;
- Optimization of advertising campaigns;
- Generating reports in Data Studio;
- Planning advertising activities, creating a promotion strategy for clients.

PPC Specialist

Expertcenter

I was responsible for:
- finding potential clients, cold calls
- negotiations with potential customers
- commercial offers development

Sales manager

I'm a data-obsessed specialist with strong analytical skills. I have extensive experience in marketing, UA, analytics, and growth strategies. I work effectively both in the team and as an independent specialist on complex issues. Conscientious, honest, communicative, and responsible person.
I received my Master's degree in Marketing from the Belarusian State Economic University. Currently studying for a Ph.D. degree at the Belarusian State Economic University.

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