Tom Augenthaler's Linkedin Analytics

AI has changed the B2B buyer forever. They don’t wait for your sales team. They self-educate, run comparisons, and stress-test vendors with AI before you even know they’re in-market. They build workflows, gather insights, and consult peers and independent voices to validate every step. By the time they talk to you, their shortlist is already set. At the same time, trust in vendors is eroding. Fewer than one in three buyers trust what companies say. They believe peers, analysts, and independent voices far more than branded content or sales outreach. That makes trust the only real currency left in B2B. And if you’re not showing up in the places where that trust is being built: blogs, podcasts, LinkedIn, Slack groups, private communities, you’re invisible. That’s where I come in. What I Do I design systems of trust that overcome skepticism and accelerate growth. Not one-off influencer campaigns or scattershot plays. Systems that put your brand into the conversations buyers are already having and the content they’re already consuming. Here’s how I build them: 1: Influencer Intelligence: Pinpoint and vet the independent authorities your buyers actually trust: removing fraud, fluff, and noise. 2: Strategic Alignment: Architect programs mapped to GTM priorities and the AI-shaped buyer journey, so influence isn’t a side play, it’s a growth driver. 3: Authority Content: Co-create long-form, credible content that educates, shapes decisions, and continues working long after it’s published. 4: Relentless Amplification: Repurpose and scale influencer content into every channel buyers use: LinkedIn, X, Slack groups, events, so your authority is inescapable. Who I Work With Series B+ B2B SaaS companies ready to stop chasing attention and start owning credibility in their markets. Why It Matters Others sell influencer campaigns. I engineer trust systems for the AI-powered buyer. That means your voice and your value enter the conversation before the first sales call even happens. That’s why growth leaders and CMOs work with me when the stakes are high, trust is in free fall, and credibility is the only real differentiator left.