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I’m a mom and I’m autistic. I'm also an award winning marketeer with 20 years of experience in the fashion, beauty, and lifestyle industries, the last 13 of which has been spent in marketing, strategy, and creative—building brands across the US, EMEA, APAC, and Latin America. My focus is on creating results-driven strategies and campaigns for brands across all customer facing touch points including social media and influencers. I have built and managed teams up to 12 and managed P&Ls of up to 4m euros. My expertise lies in creative, content, strategy, social media (organic and paid) and team management. Whilst I have a lot of experience with Gen Z and millennials, I prefer to follow the data and work with founders on their target audience profiles in order to meet KPIs quicker and more sustainably. Some of the brands I’ve worked with: Bentley, Amazon Fashion, Crocs, JBL, Ankorstore, Waterbear Network, Henkel, Microsoft, YouTube, DP Worldwide, Omio, Coty, Whereby, Vestiaire Collective, Chanel, Apple, Dior, Starbucks, Sky Vodka, Sunglass Hut, Smashbox Cosmetics, Revlon, Burberry, GAP. 2022 Awards: Draper’s Best Use of Social Media for Crocs EU, European Content Awards for JBL Ready For… I advocate for women, BIPOC, LGBTQI+, the disabled, and all marginalized people. I will center these voices and push upper management to diversify their hires and to create a culture and environment in which these groups would feel comfortable working in. My teams will always reflect this.
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