EasyVista

• Engineered a multi-channel content strategy to support the brand voice in EU/NAM and revenue growth goals, while coordinating with Product and Development teams to create engaging, relevant content for the life cycles of all prospects
• Piloted a new informational newsletter covering AI, ITSM, and automation that generated $26k in sales
• Created all internal copy and collateral for the company’s 300-person 35th Anniversary event
• Construct and update educational content based on customer inquiries and product updates for the customer knowledge base
• Develop copy for all company social ads, landing pages, email marketing, newsletters, eBooks, white papers, and blogs
• Oversee the translation of and distribution of print and digital content into 4 other languages
• Maintain the company content calendar on Asana across email, social, and blog content for both NAM and EU markets

Copywriter and Content Manager

Madd Bull Media

• Increased incoming freshman application rates for 2 Division 1 universities by 4% with a copy re-brand
• Wrote SEO-optimized articles using SEMrush and Clearscope that generated 500k views/month in the first year
• Construct LinkedIn copy that increases profile views by 52% in 3 months for busy CEOs and business leaders
• Constructed a 4-unit self-paced online course for 500 oil and gas executives on strategic planning
• Manage multiple newsletters in marketing, health/fitness, and tech with an average open rate of 46%
• Developed and implemented a contractor writing process that led to a 64% increase in weekly articles for Seed startup

Copywriter & Course Builder

The Knowledge House

• Assisted the lead instructor in weekly remote instruction for 100+ adult students entering the tech field on career-related topics
• Planned and developed a year-long curriculum (homework, group projects, instruction slide decks) using the ADDIE model that was uploaded to the Google Classroom LMS
• Built an asynchronous 6-unit online course on foundational UX/UI design skills and concepts
• Streamlined student quarterly feedback by building a numerical key system using Excel formulas  
• Moderated webinars with key stakeholders at top tech companies, who shared their career journey/ insights

Career Teaching Assistant

bttn

• Conducted keyword and competitor research with SEMrush and Moz to formulate a content strategy that organically increased site traffic; enhanced the users’ experience with how-to videos, industry thought-leader interviews, product copy, and FAQs 
• Launched The Pulse, a weekly healthcare newsletter, and grew it to 10,000 subscribers in 4 months
• Increased site-wide traffic by 7% (16k/mo) by manually updating 21k product page title tags and meta descriptions in Shopify
• Developed email copy for drip campaigns that were distributed using Klayvio and brought $20k/mo in revenue
• Produced 2 major brand marketing campaigns that generated +$30k in revenue each
• Managed cross-functional project timelines internally and externally for product campaigns and new site features

SEO Copywriter

riseyear

• Produced and managed 130 podcast episodes between two series that amassed 11,000 listens
• Connected with guests from various backgrounds (ex: Chrisman Frank, Cole Shafer, Eddie Pinero) to understand why they chose the life paths they did and the steps they took to get there

Podcaster

Visitu

• Reduced customer help time by 5 minutes through updated software and hardware troubleshooting processes
• Increased customer satisfaction by 32% with the development of an extensive external knowledge base (videos, screenshots)

Customer Success Consultant

Lead Your Way

• Developed material and content for weekly email recaps, feedback sessions, pre-reads, and homework
• Investigated best practices for improving the student experience in cohort-based leadership and career development courses

Course Assistant

Avacado Audio

•  Formulated and fostered drip campaigns and customer relationships using Close CRM
•  Monitored progress with SEMRush and Google Analytics to evaluate page views, user sign-ups, and keywords
•  Generated, edited, and published content on media strategy through blog posts, Twitter, Reddit, and Discord
•  Investigated bugs and ideated best practices to improve the in-app experience with the homepage and user profile page

Media Assistant

WithClutch

• Integrated Google Analytics to identify and analyze which content led to the highest page views and customer applications
• Utilized Clearscope and AHREFS to increase company page views from 1,600/month to 40,000/month
• Developed research and writing processes that allowed each writer to publish 5-10 informative articles a week

Search Engine Optimization Consultant

The Home Depot

Provided the highest quality service to customers at the service desk.

Seasonal Sales Associate

I help organizations build courses and content to create transformative user experiences | LinkedIn Ghostwriter | Instructional Designer

When I'm not playing euchre or running, I'm likely writing or doing something online.

I enjoy writing about technology (how it can benefit us as humans) and building solutions in the career space (i.e., making it easier for people to figure out what they want to do with their lives by disseminating more information about what's available).

Here are a few things I'm proud of:
- Running a marathon after making a bet with a friend
- Publishing a book of 60 poems
- Producing 130 podcast episodes for my own show, riseyear
- Working as a Career Teaching Assistant for a tech non-profit out of NYC for 2 years

I'm always open to chatting. Feel free to send me a DM or email me.

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