Taylor Bogar's Linkedin Analytics

Humans are social animals. We’re wired to seek connection, we trust our peers, and we thrive when we feel part of a community. Traditional brand marketing is inherently at odds with this because it’s a one-way conversation. It’s a monologue. “Let me tell you what to think about my product.” But Community Marketing is conversational. It’s about bringing people together, with your brand ideally serving as the catalyst for that conversation, whether you’re present or not. So, how do you harness the power of community to grow your organization? You invest in Customer Marketing. When you intentionally build loyalty with your best customers, their voices naturally amplify your brand everywhere your ideal audience gathers… on LinkedIn, in Slack groups, at industry events, and beyond. Your marketing shifts from “Let me tell you,” to “Let my customer - your trusted peer - tell you.” It’s authentic. It’s scalable. It creates a growth flywheel where your best investment is in your customer. At Social Animal, we turn customers into advocates and communities into referral engines by harnessing the power of human connection. Let's talk!