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Taylor Jones is the Founder and CEO of The Hello Group, an award-winning multi-media holding company operating businesses across entertainment, technology, consumer products, and hospitality. Taylor is a hands-on executive and multi-dimensional leader with solid expertise in brand development, original content, talent, business strategy, global marketing initiatives, and project management across diverse and innovative sectors. THG is best known for its activities in talent management, music publishing (in partnership with Sony Music Publishing), television & film (producing with FOX Alternative, Netflix, HBO), live entertainment, and digital marketing. THG’s music accolades include 44 Billboard #1 chart results and 70+ golden/platinum records, winning countless awards, including MTV Awards, ASCAP Awards, BMI Awards, Golden Disc Awards, MAMA Awards, and more. Taylor is globally recognized as an A&R Executive / Manager in the K-Pop genre, having worked on and placed songs for artists including BTS, NCT 127, ITZY, TWICE, IVE, Cravity, KAI, Girls Generation, WayV and more. He has also represented winners of The Voice Kids, Pop Idol, Eurovision, The Masked Singer, and I Can See Your Voice, and manages a prominent roster of influencers, artists, songwriters, and producers. In marketing, Taylor has been at the forefront of branding and creative strategy, working on live entertainment and activations, digital and linear marketing campaigns for artists, brands, and consumer products, and helped oversee 600+ influencer marketing campaigns at Hello Digital over the years for notable brands including Primark, Zara, Coca-Cola, Missguided and more. Taylor is an active member of the media community, serving on the Executive Committee of City of Hope's 'Future Hope' board, the Advisory Board of music tech company LabelRadar, is a voting member of the Recording Academy (Grammys), and a member of Music Biz. He has been awarded Entertainment & Multimedia 'CEO of The Year' for two years running at the Global CEO of Excellence Awards (2021 & 2022). Yahoo listed him as one of the 'Top 10 Entrepreneurs to Watch in 2021', and he was awarded the Outstanding Leadership Award 2023 at the Internet 2.0 convention in Las Vegas.
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