Miami University

Product Management

🌱 Nurturing the next generation of growth-focused product managers through an innovative curriculum.

📈 Equipping students with cutting-edge strategies and frameworks for driving product growth and maximizing market potential.

🚀 Guiding students to master the art of customer acquisition, retention, and monetization, leveraging data-driven insights and experimentation.

🌐 Inspiring students to think holistically about product development, user experience, and go-to-market strategies to achieve exponential growth.

Join me on this transformative journey to become a skilled growth product manager and make a lasting impact in the digital landscape!

Digital Analytics

🎯 Empowering the next-gen analysts with a cutting-edge curriculum in critical thinking for e-commerce, social media, marketing, and product growth metrics. #LeanAnalytics #DataVisualization

🔍 Equipping students with Tableau to transform raw data into compelling visual narratives for strategic decision-making.

📺Engaging YouTube videos, 🎧Spotify podcasts, and realistic assignments with actual inspired by business data for an immersive learning experience.

🚀 Guiding students beyond data overload to uncover insights that truly matter. #DataDrivenDecisions

Join me on this transformative journey to unlock the power of digital analytics!

Instructor, Product Management & Digital Analytics

Independent Consultant

🚀 Strategic Advisor to Start-ups, Investors, and Entrepreneurs: Provided expert guidance to early-stage start-ups, investors, and entrepreneurs, driving growth and success. Services included competitive analysis, pitch deck creation, strategic decision-making, strategy stress-testing, financial modeling, market research, market surveys, innovation, business design, and design thinking.

🔍 Lean Startup and Business Model Expert: Leveraging Lean Startup principles and Lean Analytics, I assisted clients in refining their business models and value propositions. Utilized tools such as the Business Model Canvas to optimize strategies and managed by metrics that matter.

📊 Analytics and Profitability Analysis: Worked closely with small businesses to unlock growth opportunities through data-driven insights. Conducted strategic pilots and testing, analyzed business profitability, and provided sales coaching to drive revenue growth.

Senior Consultant

Stellar Elements

🌐 Global Social Media video sharing community Redesign:
Revitalized a global social community by crafting an immersive platform for creating and sharing unique content online. Through user-centric design and market insights, I drove engagement and facilitated meaningful connections, establishing the community as a hub of creativity and collaboration.

💡 In-Store Kiosk Touchscreen Transformation:
Guided a gaming company in redesigning their in-store kiosk touchscreen experience. By conducting user research and validation testing, I optimized credit management, rewards viewing, transactions, updates, and card linking, resulting in seamless user journeys, improved customer satisfaction, and higher conversion rates.

🚀 Sports Equipment Web Presence Revamp:
Revamped the upper funnel and marketing site for a sports equipment brand, aligning it with user expectations and brand values. Leveraging data-driven insights, I crafted a visually compelling and user-friendly interface that enhanced brand perception, increased engagement, and fostered stronger brand loyalty.

🤝 Collaborated closely with cross-functional teams to ensure successful execution and exceed business objectives.

Senior Product Manager

Expedia Group

🚀 Project Manager: Empowering Local Experts to Connect Guests with Amazing Experiences

🌴 Focused on activity booking in Hawaii and Florida, I led a project management role that seamlessly connected guests with unforgettable experiences. Leveraging technology, software tools, and financial analytics, I unlocked the performance of a >$500M line of business.

💡 Created E-commerce Experiences: Designed and implemented captivating e-commerce experiences that streamlined the booking process, enhancing user engagement and conversion rates.

✉️ Pre-Arrival Email Campaigns: Leveraged Salesforce Marketing Cloud to develop targeted pre-arrival email campaigns, delighting guests with personalized and timely communications, resulting in increased customer satisfaction and anticipation.

📊 Financial Performance Reporting: Utilizing Tableau, I developed comprehensive financial performance reports, enabling data-driven decision-making and providing key insights to drive revenue growth and optimize business operations.

Project Manager

Bradson Consulting

🔹 Led large-scale retail companies through successful software projects, employing waterfall and agile methodologies.

Project Manager:

👥 Oversaw a highly successful software implementation for a prominent retail company. Managed a team of multiple developers, ensuring timely delivery and customized software solutions for buying functions within enterprise resource planning.

Scrum Master:

✨ Guided the development team as a certified Scrum Master, leveraging agile methodologies to maximize efficiency, adaptability, and continuous improvement. Fostered collaboration and effective communication for iterative development.

Professional Development

🔍 Conducted a comprehensive UX study with General Assembly, enhancing my skills in user experience design and research methodologies. Stayed updated with the latest industry trends and best practices in product management through engaging workshops and training sessions.

🌟 Engaged in professional development coaching to further refine my leadership and management skills, ensuring readiness to take on new challenges and drive impactful outcomes.

🧘‍♀️ Pursued a transformative journey through Yoga Teacher Training, cultivating mindfulness, resilience, and effective communication. Embraced the opportunity to travel, gaining valuable insights from diverse cultures and experiences.

Sabbatical

Revel Consulting

At Revel, I spearheaded a team of transformation and strategy associates, driving e-commerce growth pilots and spearheading multiple digital initiatives within the marketing and sales organizations. We rapidly transformed ideas into reality, delivering exceptional customer and employee-facing applications, experiences, and campaigns within weeks.

👥 People Management:

Motivated and led a peak team of 14 individuals, conducting 1x1s, providing coaching, and conducting performance evaluations to maximize their potential.
Oversaw the hiring process, ensuring the recruitment of top-performing associates who aligned with the team's goals and objectives.
Authored statements of work, contracts, and staffing plans, ensuring smooth operations and effective resource allocation.

🚀 Program Management and Execution:

Project: Program Manager, eCommerce, and Telesales Growth Hacking Team, T-Mobile.
Built and nurtured a high-performing team of 7 individuals, swiftly launching digital products from strategy to execution within ambitious 6-week targets.
Led diverse activities, including UX surveys, creative briefs, training, launch initiatives, sales data analysis, performance optimization, and product management tasks.
Oversaw key vendor agencies and stakeholders, successfully launching major online advertising, email, and mobile marketing programs for e-commerce and telesales within a major telecommunications company.
🌐 Scaling and Optimization:

Scaled online click-to-call advertisements and facilitated seamless onboarding of call centers and data.
Implemented robust performance optimization strategies, managing crucial vendor relationships and ensuring optimal outcomes.
Throughout my tenure, I have showcased exceptional people management skills, strategic leadership, and a focus on delivering impactful results. I am eager to leverage my expertise to drive growth and transformation in my next role.

Manager

Loft9

📊 Project Management and Analytics:

Led as a Project Manager and Analyst, driving successful project outcomes by effectively managing resources, timelines, and deliverables.
Acted as the Business Launch Manager for Microsoft, spearheading the international expansion of an e-commerce product licensing portal. This initiative impacted seven partners and 35 enterprise clients across Canada, the UK, and Germany.

Consultant

AT&T Interactive

📊 Business Intelligence and Analytics:
Focused on analytics for the online and mobile advertising market within local search at AT&T Interactive. Mapped and reconciled data across the company, harmonizing different business definitions for actionable insights.

🌐 Data Mapping and Reconciliation:

Analyzed and consolidated data from various sources to ensure accuracy and consistency.
Collaborated with cross-functional teams to align data requirements with organizational objectives.
Applied advanced analytics techniques to uncover trends and opportunities in the advertising market.

MBA Intern

🌐 Global Business Services Practice:
As a Consultant within IBM's Global Business Services practice, the dynamic business consulting division, I played a vital role in driving growth and innovation. Focused on the Supply Chain Practice, specifically in consumer packaged goods distribution, I collaborated with Fortune 100 clients to deliver transformative solutions.

📊 Strategic Enterprise Software Implementations:

Consulted for prestigious Fortune 100 clients, spearheading global enterprise software implementations to revolutionize their supply chain operations.
Led diverse roles encompassing project management, testing, training, and education course creation and implementation, ensuring seamless integration of cutting-edge technologies.

Experienced Product Manager | UX Design Product Consulting | Teacher of Product Management & Digital Analytics

🚀 Seasoned Product Manager skilled in delivering exceptional user experiences and driving innovative strategies. Adept at leading cross-functional teams to create impactful digital solutions.

💡 Expert in user-centered design principles, I specialize in crafting intuitive and engaging interfaces that elevate customer satisfaction and drive business growth.

🌐 As a passionate teacher of Product Management and Digital Analytics, I empower professionals with practical skills to excel in today's digital landscape and inspire the next generation of product leaders.

✅ Consultant to top-tier clients improving user experiences across industries including automotive, entertainment, social media, food, and more.

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