Herman-Scheer

Clients: BowFlex, Spring Health, Zankou Chicken, Dipsea, Postscript, Elude, MDAcne, Fatty15, Minicircle, Eko, Stonehenge Health, Juno Veterinary

Senior Content Strategist + Writer

Content Strategist & Copywriter

I have worked independently as a freelance writer since graduating college in Dec. 2016, with a focus on long-form, SEO content. 

I currently write for Indeed.com, where I develop articles around employment data and culturally relevant topics for job seekers and employees. 

I also provide freelance strategic communications support for Arizona-based non-profit Elevate Nepal. I oversee our email, website and social media marketing, managing a social media writer and reporting directly to the organization's founder. I also assist with grant writing as needed.  

Previously, I worked as a freelance writer at email marketing agency Antidote, crafting compelling, conversion-oriented email copy and subject lines for a B2C and D2C brands. 

My work has also appeared at:  
- Locale Magazine 
- Tripadvisor 
- The Culture Trip 
- The Clever Root Magazine 
- Full-Time Travel 
- Flood Magazine
- FlagLive!

Freelance Writer

Ludlow Kingsley

In this role at Ludlow Kingsley, I helped to develop a comprehensive content strategy for a veterinary start-up, spanning their blog, website, social media, email marketing and Google ads. Additionally, I created strategic brand messaging for start-up and legacy B2C and B2B companies. I wrote copy for websites, emails and marketing collateral as needed, collaborating closely with the agency's strategy team, project managers and designers.

Content Manager

Copywriter & Content Strategist

Aker Ink PR & Marketing

At Aker Ink PR & Marketing, I played a pivotal role in developing content strategy and copywriting for our roster of B2B clients. During my time at this agency, I developed 100+ SEO blogs and website pages for a variety of companies across industries, including law, cannabis, construction and more.  

I managed communications, including press releases and social media posts, for one of Arizona’s leading non-profit law firms. I also assisted with a communications strategy to celebrate the 30th anniversary of the McDowell Sonoran Conservancy, creating blog articles and social posts 

Finally, I provided writing mentorship and editing to junior team members.

Content Specialist

Sierra Club

Editorial Intern

The Clever Root

Flagstaff Live

Contributing Writer

The Lumberjack Newspaper

Culture Editor

Senior News Reporter

I am a diligent, creative, and collaborative strategist and writer. I enjoy helping mission-driven organizations connect with their audiences on a deeper level and translating complex subject matter into accessible and actionable copy and content.

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