Taylor Vowell

Director of Digital Marketing

TDECU

VP, Enterprise Architecture - CX

VP, Member Growth

Real Vision

Head of Acquisition Marketing

Ent Credit Union

Led data-driven digital strategy, innovation and roadmap development for driving brand awareness,  member engagement and acquisition for Colorado's largest Credit Union with $9.8bn in assets and over 430k+ members.

Worked cross-functionally with Engineering, Member Experience, Data Warehouse, Electronic Banking, IT, Legal & Compliance to deliver best-in-class digital experiences and marketing for our members.

Served on the Data Governance, Risk & Regulatory Compliance, IT Infrastructure and Member-impacting Technology Steering Committees to drive the direction of online banking, assist in the development of strategic roadmaps and member-impacting decisions, and incorporate marketing objectives.

Led development and implementation of the marketing technology plan, including tool identification and business case creation (including marketing automation, CDP, web analytics, CRM integration, personalization, etc).

Orchestrated the redesign, development and launch of Ent.com and rebranding of the digital banking app (2020)

Responsible for strategic direction, roadmap development, and growth of the team managing Ent.com, Email marketing, In-branch Digital Signage, Pre & Post Login Personalization/Offers, Content Marketing, SEO, SEM and CRO. 

Implemented an experiment that increased Personal Loan Prequal Offer acceptance rates through online banking by 306% resulting in a 27% increase in overall booked loans over the past 4 years.

Increased the Mortgage Application Starts conversion rate for users visiting Ent.com’s rate page by 14.5% resulting in over 300 additional applications per year.

Increased the rate of users visiting loan related pages to visiting the online application portal by 54.9%.

Increased the rate of users visiting checking/savings related pages to entering the OAO sequence by 35.5% and overall successful OAO conversion rates by 13.3%.

Led SEO initiatives that increased non-branded organic traffic in 2020 vs 2019 by 111.6% YoY

Growth Prospects

Vice President of Growth

Window Well Experts, Inc.

Director of Marketing

Reinvolve

Founder

Elevate Loud Inc.

(Formerly SEOGON Technologies) Responsible for planning, executing and monitoring internet marketing strategies and campaigns for over 30 clients nationwide.

SEO / SEM Specialist for small to medium-sized businesses looking to developing strategies to increase traffic, generate online leads, and nurture existing leads through the sales-process.

Responsible for turning data into actionable insights and marketing strategies using Google Analytics, Google Optimize, and heatmapping technologies.

Director of Development

TMR Direct

Development of inbound marketing strategies using HubSpot to generate organic traffic and increase leads for small to mid-size businesses across the country using current SEO and SEM techniques and social media campaigns.

On-going management and development of HubSpot, WordPress, Joomla, and Drupal based websites.

Inbound Marketing Specialist

Taplio

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