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Tom Burton

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I have over 35 years of experience building and running technology businesses as well as consulting with many different businesses ranging from Fortune 500 companies to early-stage startups. No matter the size of the company there is one common challenge that I have seen with every business I have worked with โ€“ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฑ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€. I have a unique combination of business skills and technical skills (including a BS degree in Computer Science) so I have always looked to solve this challenge through a combination of technology and streamlined business processes. Currently, I am the co-founder at LeadSmart Technologies and I recently released my first book titled The Revenue Zone: The Ultimate Playbook for the Next Generation of Sales, Marketing and Predictable Revenue Growth. โ†’ THE REVENUE ZONE: therevenuezone.com (or on Amazon) At LeadSmart, we have developed a unique and special CRM and business intelligence solution that is designed specifically for the distribution ecosystem of manufacturers, sales agents and distributors. Over 75% of worldwide commerce flows through this ecosystem yet this industry has been totally underserved with suitable technologies that align with their unique needs and requirements. โ†’ LEARN MORE ABOUT LEADSMART: leadsmarttech.com The Revenue Zone book focuses on the marketing and sales processes and strategies that are required to succeed in todayโ€™s B2B world of younger buyers and decision makers. Todayโ€™s buyer wants to be in control of their own buying process (in the same they are with personal purchases) and are not tolerant of โ€œold schoolโ€ sales techniques. I love to talk about this topic (you know, converting more leads and prospects into more customers) and have been featured on many leading podcasts and online talk shows including: - The Predictable Revenue Podcast with Sarah Hicks and Collin Stewart - Your Digital Marketing Coach with Neal Schaffer - Salesman on Fire with Carson Heady - The Digital Influence Show with Brandon Lee - Daily Sales Tips with Scott Ingram - The Sales Whisperer with Wes Schaeffer - The Business Growth Accelerator with Isar Meitis - The Eye Openers Podcast with Brittany Drozd - The Entrepreneurโ€™s Enigma Podcast with Seth Goldstein - The Essential B2B Webcast Series with Lead Forensics Please follow or connect with me here on LinkedIn. I post relevant (and hopefully valuable) news and updates several times per week. Look forward to connecting!

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