Experian

As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company, and my client's experience.

During this time, I have had the privilege of working alongside talented individuals at major companies, such as Walmart, Kohl's, P&G, Levi Strauss & Co, and VF Corp.  

I now work at Experian, specifically with their Experian Marketing Services (EMS) team.  At EMS, we help our clients to understand a consumer's preferred way of being contacted, when to time their messages to arrive at the time that's most convenient, and when a consumer is most interested and likely to respond.  To help our clients do this, we collect and analyze data.  We give them the tools they need to find new customers, to measurement how customers respond, and to make sure they connect with people in the right way.

I appreciate the opportunity to work with retail businesses to help them anticipate, act and plan for a better tomorrow.  If you would like to learn more about how we can transform your organization through identity, data, activation, or measurement, please contact me via InMail.

Senior Account Executive - Experian Marketing Services Retail and CPG Team

PreciseTarget

We’re data scientists who like solving hard problems.  We’re fascinated with the question of why people buy what they buy.  We call it their retail taste, and we handle massive amounts of data daily so that we can build models to figure that out.  We’ve built hundreds of Taste Models, profiling 220 million Americans, so that shoppers can find things they like and so that retailers can target the right product offers to their customers.

Director of Brand Partnerships

Triad

Support Endemic and Non-Endemic sales efforts across the following retailers - Buy Buy Baby, Bed Bath & Beyond, Kohl's, Wayfair, Sears, CVS and Kmart.  Work with shopper marketing, ecommerce, brand, national and agency teams to help brands win at these retailers by coming up with comprehensive media strategies.

Director of Sales

Partner with leading and emerging Fashion and jewelry brands to establish and expand their retail footprint at Walmart, the #1 omnichannel retailer. This is accomplished through brand programs that leverage the full suite of Walmart's digital capabilities and powered by best in class first-party data to precisely reach the right shopper with the right content both on and off Walmart.com.

Our high-impact, data-rich premium advertising and content programs reach consumers when they have purchase in mind.  We execute brand engagement and performance campaigns across a portfolio of media services including rich media, video, social, display media, native ads, audience extension, paid search and onsite performance tactics.

Key focus on strategic, consultative, and relationship-based sales and service. Work closely with advertisers, agencies, internal creative and production teams to support the planning, execution and fulfillment of new and ongoing online advertising programs. Manage key relationships with brands such as Levi Strauss & Co., Fruit of the Loom, Hanes, Wranglers, Lee, Carter's, Russell, Bulova, Armitron, Sam Edelman,

Director of Sales, Walmart Media Group - Fashion, Jewelry and Home

Triad is the #1 retailer monetization agency in the world. Triad is credited with pioneering the digital retail media industry by creating a unique way for brands to connect with shoppers along the digital path to purchase, bringing retailers new opportunities for site monetization and richer content. Triad creates contextual advertising and content centers that enhance the online experience by enabling brands to capture shoppers' attention -- educating and inspiring purchase decisions. Our custom approach to retail advertising goes far beyond the banner and standard ad networks, driving online and in-store sales. 

Our portfolio of partners includes the biggest online publishers and retailers in the world — Walmart, Sams Club, ToysRUs, BabiesRUs, CVS, eBay, Dollar General, Sears, Kohl's, Office Depot, ASDA/UK, eBay Australia. We work with the top national media-buying agencies in the U.S. 

For Triad, I am responsible for driving $15MM in new SEM/WPA (PLA) business to the Walmart platform.  Duties include:
* Call on senior level agency clients (national, shopper, and search/performance agencies) as well as client side executives to secure budgets towards native product listing ads and SEM
* Establish and continue presence for native product listing ads and co-branded SEM with Agencies, Trading Desks, DSPs, Corporate brands that sell products at Walmart
* Build strong relationships with internal account owners, advertisers, media agencies, trading desks, DSP’s and other customers to ensure long-term success.
* Act as a product expert for the Walmart.com digital sales team, supporting their efforts of these product lines
* Manage new and existing client campaigns to successfully meet and exceed client performance expectations. Share expertise and advise clients on new campaign ideas to generate continued results

Director of SEM / PLA Partnerships, Walmart.com

Walmart Media Group

Partner with leading and emerging Fashion and jewelry brands to establish and expand their retail footprint at Walmart, the #1 omnichannel retailer. This is accomplished through brand programs that leverage the full suite of Walmart's digital capabilities and powered by best in class first-party data to precisely reach the right shopper with the right content both on and off Walmart.com.

Our high-impact, data-rich premium advertising and content programs reach consumers when they have purchase in mind. We execute brand engagement and performance campaigns across a portfolio of media services including rich media, video, social, display media, native ads, audience extension, paid search and onsite performance tactics.

Key focus on strategic, consultative, and relationship-based sales and service. Work closely with advertisers, agencies, internal creative and production teams to support the planning, execution and fulfillment of new and ongoing online advertising programs. Manage key relationships with brands such as Signature by Levi Strauss & Co., Fruit of the Loom, Wranglers, Ryder's by Lee, Carter's, Gerber, Healthtex and more.

Sr. Media Sales Manager - Fashion, Prestige Beauty and Jewelry

Matrix Marketers

Matrix provides best-in-class high quality Salesforce, mobile, backend and front-end website development solutions designed to support clients' efforts to grow their business. In addition Matrix has a very talented team in SEO, PPC and SMM. I am responsible for developing the Matrix brand, marketing plan, sales enablement plan and manage sales pipeline for all Mid-Market and Enterprise size accounts.

VP of Sales and Marketing

Sunburst

•	Manage sales operations of a business unit (NJ) and a team of 90 Channel Partners/Resellers
•	Achieved highest one month gross sales in history of New England territory rated by volume by 4th month of employment totaling $212K
•	Outperformed Quota in first year by achieving $1.435M in gross sales
•	Number 1 Sales person by volume in New England during all years of employment
•	Helped to develop online marketing plan and strategy that was implemented nationally and has achieved substantial growth
•	Train and mentored three new sales associates

Director of Marketing, Northeast Region / Sales Director NJ/NY/PA

BeauVentures

Technology consultancy offering SME technology solutions
● Promote technology solutions (e.g. platforms, applications) to SME’s  
● Develop and manage the introduction of new platforms and applications 
● Manage/outsource projects to lower costs and increase speed of project life cycles

Brand Developer & Marketer / Business Strategy Consultant

Wood Cabinet Factory

Bootstrapped startup to explosive growth in the eCommerce market by launching a highly successful go-to-market strategy followed by scaling sales and operations to accommodate rapid growth

● Achieved multi-million dollar sales gross sales in first 12 months of operations.
● Grew annual sales from zero to $4.5 Million by scaling innovative online marketing campaigns, growing sales team and helping to streamline processes and operations 
● Achieved and surpassed annual personal sales quota of $1 Million for a yearly average of $1.35 Million from 2008 through 2012
● While maintaining personal sales quota, managed a global sales and customer service team of 12 individuals 
● Negotiated deals to be featured on TV shows on the HGTV, DIY, A&E & Discovery channel networks.  These opportunities became possible as a result of our innovative marketing campaigns.

Chief Revenue Officer

Lawson Software

● Promoted post-ERP implementation solutions and professional services (HR, personnel, payroll, benefits modules) to majors accounts in the govt., education and healthcare sectors
● Managed the introduction of new platforms and applications 
● Handled the testing and resolution of functional issues

Technology Consultant / Project Manager

J-Squad, LLC

J-Squad, is an On-Shore/Off-Shore Computer programming company with approximately 15 employees specializing in Java

● Developed a training program for Sales Reps to increase profitability 
● Managed/outsourced projects to lower costs and increase speed of project life cycles
Highlights:  Transitioned a company with 1-2 monthly prospects to 12 prospects within 1st month.  Prepared sales scripts for cold calling techniques and increased weekly meetings by 800%.

Director of Business Development

As a Sr. Account Executive specializing in data, identity, activation, measurement, and analytics for retailers and brands, I strategically advise department stores, footwear, jewelry, and apparel accessory companies on how to:
* Increase Customer Lifetime Value and Loyalty
* Acquire High Value New Customers
* Help Merchants Win The Brands They Desire The Most
* Convert 1st Time Purchasers into Repeat Purchasers Quickly
* Increase Sales of Specific Departments Such as Men's Apparel
* Segment Full Price and On Sale Shoppers
* Find the Best Locations to Open Up New Store Locations
* Maximize Holiday Sales By Targeting Gift Givers
* Improve Customer Engagement by Gaining A 360 Degree View of Their Lifestyles, Purchase Propensities, Demographics, and Much More
* Identify Consumers Most Likely to Activate a Store Credit Card
* Connect Disparate and Fragmented Customer Data to Create A Single Customer ID Across both PII and Digital Identifiers
* Measure your campaign success and gain data-Driven Insights
* Tie Offline and Online Sales Back to Campaign  Exposure Data
* Demonstrate return on ad spend

Over the past 8 years, I’ve worked with over several hundred brands and retailers, including Nordstrom, VF Corp, Full Beauty, LL Bean, Walmart, buybuy Baby, Bed Bath & Beyond, Jet.com, OfficeMax, OfficeDepot, Staples, Redbox, Kohls, Levi Strauss & Co., Fruit of the Loom, Vassarette, Russell Athletics, Wrangler, Lee Riders, Hanes, Timex and Casio in achieving their growth goals.

If you’re looking to optimize your digital marketing efforts by precisely targeting shoppers most interested in your products in order to drive growth, please call me at 908-581-1802 or email me at ted.beaudry@experian.com

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