Teddi Sweeney

Account Supervisor, Tech B2B Accounts

Copado

Director, Partner Marketing

Crux

Built Field Marketing playbook, inclusive of budget, KPIs, activities, and experiences supporting global Field Sales organization of over 10 direct sellers, 2 partner sellers, and 4 inside sellers creating over $5M in qualified pipeline over first 9 months
- Built and led the company’s first Partner Marketing and MDF program to help create more than $2M in qualified partner-sourced pipeline from Cloud, ISV, and third-party data supplier partners through digital, content, third-party lead generation, and co-hosted events programs 
- Created company’s 2023 third-party event (in-person tradeshows and virtual) strategy, led execution of program, and managed >$300K annual budget and delivered 77% of all Sales Accepted Leads in 2023
- Created company’s first Influencer Marketing program; defined the objectives and got buy-in on the value of a program from company leadership; identified and built personal relationships with leaders and high-value thought leaders and practitioners in data engineering, data science, data operations, external and alternative data suppliers industry to enhance Crux credibility in the market and in GTM activity, and also seek a personal better-understanding of end users, adjacent technologies, challenges and the data engineering industry 
- Worked successfully in alignment with Inside Sales (SDR) team for more effective use of Sales Navigator and Outreach; created Snippets, Templates, and persona- and market segment-specific Sequences improving Open, Click, and Meeting Request rates by more than 30% over 6-month period 
- After multiple RIFs assumed responsibility for digital demand creation and content creation including social media posts, email outreach, and monthly newsletter creation.

Director, WW Field & Partner Marketing

eyko, Inc.

Optimized digital lead generation and demand generation activities driving over $100K in marketing-sourced pipeline, an increase of 30%, and a 25% increase in product trial requests during the limited engagement assignment. 
- The Eyko SaaS platform leverages AI and NLP to understand the idiosyncrasies of structured and unstructured data from various sources including enterprise CRM and ERP applications, files, websites, and databases to create normalized datasets for downstream use by people and tools. 				                                
- Redefined ICP and target buyer personas for content, sales prospecting materials, website copy and sales materials for prospect audience  
- Developed lead generation and demand generation strategy and programs and operating rhythm
- Created and managed LinkedIn ad campaigns to drive demo requests and free trial downloads
- Created social and content strategy including blog property, blog posts, and explainer videos 
- Implemented marketing technology stack and vendors  including HubSpot, Jasper, and Google Analytics
- Owned marketing budget for programs, external agency, and freelance contributors

Head of Marketing

Science4Data

Defined digital lead generation and demand generation strategy and initial activities creating the company’s first sales pipeline, 33% increase in demo requests from website, and 100% increase in one-time free ‘trial’ uses from social media program. 
- SignalForge, from Science4Data, is an AI-driven search platform using proprietary NLP technology that compiles structured and unstructured web data to surface insights in dashboards using sophisticated visualizations.
- Created and refined ICP and target buyer personas 
- Defined company’s first use cases for sales prospecting and ICP testing
- Implemented marketing technology stack and vendors including Jasper and Google Analytics

Vice President Marketing

Relevant Buzz - Virtual Agency

I founded Relevant Buzz, a virtual Demand Generation and Content Marketing agency specializing in B2B startups, providing fractional Marketing leadership. Clients benefitted from my work to build brand, evaluate marketing infrastructure, create demand, and generate sales pipelines. Ad-hoc teams were created from the agency’s network of skilled specialists for deep expertise in SEO, technical and product writing, web design and development, PPC, and LinkedIn and Facebook Ads. Billings exceeded $2.5M.

Entrepreneur, Doer, Thinker.

Wander Extracts

Lead efforts including ecommerce and retail marketing and go-to-market strategies for leader in the CBD industry. Responsible for oversight and leadership of brand development, ecommerce strategy, digital and traditional marketing strategies.

CMO & Business Strategist (Relevant Buzz Client)

Wholesome Food Services

Wholesome Food Services is a nationwide school lunch program selling to private schools; more than 300,000 orders are processed through the online platform annually. 
•	Created new demand generation strategy responsible for driving a 20% increase in qualified incoming leads resulting in new account acquisition
•	Increased penetration in existing accounts with upsell strategies and marketing programs 
•	Responsible for lowering customer support costs by 15% while increasing customer satisfaction as indicated by surveys of current customers and parents (end customers)
•	Managed outside consultants and designers to guide revamp of website UX/UI 
•	Responsible for management of team including Marketing, Sales, Customer Service & Operations

President & General Manager 

Hubble by insightsoftware.com

Director, Content Marketing & Communications (Relevant Buzz Client)

Arrow Electronics

Digital Marketing, Enterprise Solutions (Relevant Buzz Client)

CAST

CEO's mandate, "I want to see miracles from Field Marketing" - my team did not disappoint.

Senior Manager, Marketing & Lead Gen UK & NA

Experienced B2B marketing leader (ex-Siebel/Oracle, IBM & TIBCO) with a successful track record of creating and leading strategies for sustainable growth for SaaS platform revenues; recent experience with technologies leveraging Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) for web, enterprise, and external (third-party) data ingestion, integration, management, visualization, and analytics.

- Adept at understanding and translating technical concepts into external-facing messaging and programs aimed at technical & business users and decision makers including Data, IT, Operations, Sales, Marketing, and Developer professionals and C-suite 
- Head of/VP of Marketing at Series A and B SaaS Artificial Intelligence (AI) start ups: AI data search and analytics platform, AI enterprise data integration, analytics, and reporting platform, AI data ingestion, integration and management platform and services 
- 15+ years experience in leadership GTM positions at IBM, Siebel Systems, and TIBCO: Field, Partner, Growth/Demand Generation, Events, PR, and Analyst Relations 
- Founder of Relevant Buzz, a marketing consulting and execution agency, providing clients in multiple B2B tech segments with marketing leadership and expertise; acted as companies' only/first marketer to scale the business through early funding rounds

Taplio

Teddi Sweeney's Linkedin Analytics

Teddi Sweeney

Want to drive more opportunities from LinkedIn?