Tayo Sadique's Linkedin Analytics

Over the last 7 years, I have honed my expertise in digital & performance marketing, managing over $10m in ad spend and generating upwards of $30m in revenue. My roles have spanned multiple industries, including fintech, B2B SaaS, and consumer tech, in markets across the US, Canada, Africa, and Europe. Leading performance marketing teams for the past two years, I've developed and executed paid and organic campaigns that drove user acquisition and revenue while significantly improving user engagement and conversion rates. 🎯Led performance marketing initiatives at Financial Cents that generated $1.8m in pipeline and close $558K in revenue while consistently surpassing ROI targets and increasing paid-attributed revenue by 30% monthly. 🎯At Yellow Card, I managed an $8m budget, expanding the user base from 257K to 2 million, generating $1B in GTV and $27m in revenue across B2C & B2B products. 🎯Led B2B customer acquisition for Yellow Card B2B API service using performance and account-based Marketing. Directly driving up to $100m in monthly gross transaction volumes from business partners such as Coinbase, Paypal, Block TBD, Moonpay, and others. 🎯Employ a data-driven approach to optimize performance (LTV:CAC, ROAS, etc.) across key dimensions (creatives, targeting, messaging, landing page optimization, bid strategies, platform capabilities) I excel at: ➡️Customer-centric digital strategy creation and execution ➡️Paid campaign management ➡️Website management & conversion rate optimization ➡️Creative problem-solving and solution implementation I am self-driven and goal-oriented, excelling in team environments and independent roles. I manage projects meticulously, balancing deadlines while staying organized and creative. I bring a unique blend of creativity and analytical expertise, to create impactful & measurable campaigns. I possess excellent communication, organizational, and interpersonal skills. Committed to continuous learning, I am a highly adaptable and personable individual with a global perspective and exceptionally acute multicultural understanding. Skills: Paid search ads (Search engine marketing) Paid social ads (Meta, LinkedIn Ads) Product marketing and go-to-market strategy Budget planning and management Data Analysis Measurement and attribution Conversion rate optimization Copywriting Communication Operations management Team leadership Programmatic Ads I am eager to solve complex marketing challenges with creative, data-driven revenue-generating solutions. Connect with me here on LinkedIn to kickstart a conversation!