Teresa Kulupka

mArchitectGroup

Creating High Performance Marketing Strategies for SMBs and Large Corporations using data analytics that:
- Increase conversion rates & leads using marketing analytics, customer journey mapping, conversion optimization.
- Optimize customer experience and reduce barriers to convert
- Improve search engine visibility and increase organic traffic by defining must-have SEO strategies 

Results include:
- Ranking on first page of multiple search engine results pages (SERPs)
- Improving domain authority scores by 50% within 3 mos
- Creating content plan for small businesses resulting in +20% site traffic and developing an ongoing SEO strategy.
- Incrementally increasing Conversion Rates by 3% monthly by optimizing customer journey.
- Creating automated email journeys that grow subscribers by 200% and grow conversions by 100%.

Owner / Digital Marketing Consultant

Watson Marketing & Communications

Marketing Director: Traditional, Digital & Operations. Managing client Relationships by building briefs, creating marketing campaigns, tracking KPI, building operations processes and creating strategy. Overall Marketing Focus including digital with SEO and Paid advertising, Web, email, social. E-commerce, smb, lead funnels

Head of Customer Marketing / Operations

Mr. Cooper

Creating Digital Strategy and Optimizing campaigns to continuously improve ROI through ABM, Web, PPC Google, PPC Social, SEM & SEO in the Mortgage industry.
- Building cross functional team processes
- Optimizing data reporting and validating multiple KPIs, web and marketing analytics
- Building strategy and alignment against content, leads pages and SEO.

AVP Digital Marketing, Executive 

Norwex USA

Global Digital Marketing, Analytics & Operational Director working with web, email, apps, online and social media to make it simple for our customers to achieve their goals.
-	Developed Strategy for Customer Journey, Content, SEO & PPC resulting in over 200% increase in conversion revenue per year. 
-	Created 6+ discreet personas to develop customer content funnel strategy.
-	Built digital team from the ground up to 7+ employees and consultants in multiple disciplines from php development to analytics.
-	Implemented Data and Analytics process to continually review and improve UX, remove barriers to convert and maintain lifetime customers.
-      7% reduction in exits by removing barriers to purchase.
-	Partners with agencies to build content, create graphics and video as well as stand up new applications. 
-	Implemented & Trained Global Salesforce Marketing Cloud Email Platform across 7 global markets.
-	Implemented, Trained & Launched digital asset management mobile app in North America and International markets; thereby reducing creative team SM requests by 75%.
-	Researched & Implemented digital creative standards & internal photography process for global digital marketing.
-	Implemented video, creative, communications and project management process to streamline timing, schedule filming and editing resources to meet deadlines therefore Improving on-time asset delivery by 200%. 
-	Designed Conference booth for to drive awareness, engagement, education and membership of educational blog based on sustainability, norwexmovement.com.

Head of Digital Marketing, Operations, Email, SEO, eCommerce, Analytics

Manage site maintenance, workflow, project management, graphic design, KPI.
Creation of sites in HTML, CSS, Wordpress & other cms.
Strategic Digital, Email, Social Media & Blog Content Marketing plans.
Content editor and writer for customer, field and employee facing content as well as Blogs.

Web Content Manager

Brookfield Global Relocation Services

Ensured thorough and authoritative custom product content for the entire product line including compelling product information through clear and concise product descriptions and titles. Created best-in-class editorial content, photography, and video. Established content for the brand including landing pages, browse structures, search indexes, promotional, and merchandising strategies. Wrote, reviewed, and optimizing product website content using an array of tools. Tested and conducted in-depth analyses on various approaches to messaging, presentation, and traffic activity using data to identify and improve strategies driving the greatest increase in acquisition, engagement, and growth for business products.

Key Accomplishments: 
•	Led all content management related projects for the division and worked closely with key stakeholders to deliver the projects on time and with quality.
•	Identified and managed product dependencies within and across partner teams and the likely downstream impacts due to strategic and development decisions.

Ajilon / Caremark / CVS

Web Developer

Sears Roebuck & Company

Web Development Coordinator, sears.com, craftsman.com, gift registry

I create winning marketing strategies that achieve business goals through innovative and data-driven campaigns. 

As a growth and performance marketing leader, I leverage my skills in SEO, PPC, ABM, web analytics, and content strategy to generate leads, conversions, and revenue for our clients. I also manage the marketing technology operations, ensuring that our tools and processes are aligned with our objectives and best practices. I collaborate with cross-functional teams, external partners, and executive stakeholders to deliver results and insights that drive continuous improvement and growth.

Head of Operations & Client Marketing

Marketing Director: Traditional, Digital & Operations. Managing client Relationships by building briefs, creating marketing campaigns, tracking KPI, building operations processes and creating strategy. Overall Marketing Focus including digital with SEO and Paid advertising.

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