MyRepublic

> Full P&L responsibility for MyRepublic Singapore's Consumer division 
> Revamped marcom, performance marketing, sales, and product strategy leading to 16% increase in MoM sales

VP, Head of Consumer

> Developed group-wide innovation program from ground up
> Built team of innovators for constructing idea pipeline, executing POCs, and coordinating handover to functional teams for implementation

Group Chief Innovator

Brought in to revamp MyRepublic's Enterprise marketing program.

> Reengineered digital program, increasing incoming leads by 44% in first 3 months
> Drove improvements across digital channels and introduced new programs
> Developed sales and marketing funnel for new product line acquiring first sales
> Developed content marketing program to solidify MyRepublic as leader in Cybersecurity space
> Revamped lead gen campaign for Event Broadband business increasing SQLs by 4x

VP Enterprise Marketing

MyRepublic ID

MyRepublic is one of the fastest growing fiber internet operators in Indonesia and boasts a 3000+ person team. Responsible for up to 22 FTEs over four departments with dotted line to an additional 35.

KEY RESULTS

> Implemented integrated marketing program driving 63% increase in monthly sales 
> Achieved most visible ISP in Indonesia on Google Search through focused SEO program
> Increased digital leads by 4x and web traffic by 40%
> Spearheaded 30% in savings on multi-million dollar budget
> Launched first ISP cloud gaming and console partnerships in Indonesia
> Awarded Digital Popular Brand Award in 2019 and 2020

RESPONSIBILITIES 

> Led suite of marketing teams (Digital, Creative, PR/marcom, BTL, and ATL)
> Drove digital team in executing content marketing, SEO, paid search, social media, and A/B testing programs
> Established and monitored key performance indicators
> Coordinated all print, radio, and TV campaigns across 12 branches on monthly basis
> Maintained clear line of communication to shareholders and investors

VP Marketing, Gaming, and Digital

Product and Content:
> Piloted broadband, TV, and VAS product roadmap for Residential and SME subscribers 
> Created new cloud gaming and esports partnerships 
> Spearheaded relationships with linear and OTT content providers
> Managed content budget of US$3m+

VP, Marketing, Product, and Content

General Manager, Product and Content

WPIC Marketing + Technologies

WPIC is a full-service digital agency, providing market strategy and digital campaign support to top-tier clients like Danaher, Honeywell, Lululemon, and Disney.

Responsible for a team of 40 FTEs including digital strategists, account managers, data analysts, developers, and designers.

KEY RESULTS

> Key contributor in growing performance agency from sub-$1m to several $m per year
> Developed Chinalytics and Discripto products now contributing 40% of total revenue
> Performed enterprise digital audit for Fortune 100 in China, optimizing 32 of their business units
> Performed digital market research project for FCMG category leader, projected sales within 5% of first year actuals

RESPONSIBILITIES 

> Created and executed innovative digital marketing strategies for Fortune 500s
> Managed paid search, SEO, social media, digital media buying, and content marketing strategy
> Led development of digital products: web analytics platform, SEO ranking tool, and programmatic data collection tool
> Recruited, trained, and mentored staff 
> Developed and closed pitches with category leaders

General Manager

Key Account Manager

China Freight Assist / Voyager Logistics

China Freight Assist is a subsidiary of Voyager Logistics, a world renowned global logistics company offering world-class express logistics services across the UK and internationally.

> Led China entry, building regional business unit from scratch
> Created digital marketing assets and framework for sales and marketing teams 
> Tracked sales results and coordinated with UK HQ

Regional Marketing Manager

Hsin Productions (MBA Startup)

Hsin Productions is an entertainment company specializing in live events. Dozens of for- and non-profit events organized, marketed, and executed by national team with 1000's of attendees participating.

> Created successful event management startup while completing full-time MBA
> Charitable events led to receiving National Volunteer Award for a non-Taiwanese citizen
> Executed digital marketing campaigns on social, paid search, and email 
> Built network of venues and talent across Taiwan
> Recruited, trained, and managed event teams 
> Achieved 90% profitability over dozens of events and 1000’s of attendees

Founder

Nexxt Alloy Industrial Co.

Nexxt Alloy Industrial Co., Ltd. was created as the most technological advanced aluminum extrusion and forging facility in Taiwan. Acquired and maintained key accounts with KTM, Fox Racing, Black Diamond, and more.

> Took company from struggle to success by acquiring two of company’s top 3 accounts
> Developed digital strategy leading to large increase in incoming leads
> Managed sales team of five, developed pitch materials from scratch, and closed and maintained accounts
> Championed production timelines with Engineering, QC, and Operations teams

Sales and Marketing Manager

Johnson & Johnson

LifeScan is a Johnson & Johnson company that focuses on improving the quality of life for people with diabetes. The subsidiary employs more than 3,000 people worldwide.

> Awarded for leading fastest credit renewal across all JnJ brands in Canada
> Awarded for exceeding targeted rating for quadrennial process excellence report
> Managed critical financial and marketing systems involving several departments
> Created and rolled out innovative training programs org-wide 
> Coordinated systems upgrade planning, testing, and training

Finance Associate

Service Corporation International

> Set new benchmark for weekly trust account reconciliations
> Accounted for end-of-life and policy changes
> Worked with department manager to increase reconciliation efficiencies

Accounting Associate

Envision Financial, a division of First West Credit Union

> Awarded for highest monthly sales
> Handled daily cash transactions and international transfers
> Coordinated with mortgage and financial planning departments to complete sales
> Refreshed cash in ATMs and resolved technical problems

Financial Services Representative

Currently heading up the consumer broadband and mobile business for MyRepublic Singapore - one of the fastest growing broadband and mobility providers in APAC. 

Cross-functional leader across Online Marketing, Sales Management, Marketing Strategy Development, Marketing Communications, Marketing Analytics, Product Management and Development, Digital Transformation, and Innovation. 

MBA in Global Marketing and Business Intelligence (honours) from NCTU, Taiwan. 

Delivery of Results 
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
► Revamped digital, retail, and product strategy leading to 16% increase in MoM sales for MyRepublic Singapore Consumer
► Spearheaded 44% increase in leads for MyRepublic Singapore Enterprise
► Contributed to 63% increase in monthly sales for MyRepublic Indonesia 
► 3x increase in revenue at performance marketing agency, WPIC
► Developed successful startup during full time MBA
► Received National Volunteerism Award from Government of Taiwan
► Awarded for multiple initiatives at Lifescan, Johnson and Johnson

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