Good People Digital

Where you are is not where you deserve to be. We’ll help you grab attention in a noisy world, raise an audience that grows your business, and write the plot that builds your brand.

Managing Director: Growth & Strategic Partnerships

Terry Rice Coaching & Consulting

I help entrepreneurs overcome setbacks and create opportunities.

Performance Coach & Business Development Consultant

Entrepreneur Media

I’m the Business Development Expert-in-Residence at Entrepreneur Magazine.

I have interviewed hundreds of entrepreneurs and contribute to both the print and digital magazine. 

I'm also the host of "Launch Your Business" a podcast that helps entrepreneurs make money, save time and avoid burnout.

Contributor & Podcast Host

SPI Media

Strategic advisor aligned with growth, community experience and member outcomes. Also serve as an expert-in-residence, providing entrepreneurs and creators with the resources, guidance and feedback needed to grow their businesses.

Advisor & Expert-in-Residence 

LinkedIn

I help entrepreneurs make money, save time and avoid burnout.

LinkedIn Learning Instructor - Entrepreneurship

New York University

I am an Adjunct Instructor at the NYU School of Professional Studies in Marketing. 

I educate career-driven professionals in graduate-level business development and digital marketing courses. 

Adjunct Faculty, Entrepreneurship & Marketing

General Assembly

I’m a Business Development Instructor at General Assembly. I also participate in the design and facilitation of bespoke training engagements for Enterprise level clients.

I teach a 1-week digital marketing accelerator course for adult students. Inside my courses, you’ll learn about Digital Strategy, Analytics, Paid Search Marketing, Social Media Marketing, Facebook Advertising, Content Marketing, Mobile Marketing, and Campaign Forecasting.

Digital Marketing Instructor

Facebook

I was a client solutions manager at Facebook.

I consulted companies on how to run successful Facebook and Instagram ads. I showed my clients how to set up the tracking on their website, how to ensure their content was effective and consulted on advertising solutions while outlining best practices based on key KPI’s.

During my time there I maintained delivery and revenue recognition for eCommerce clients with a $50M annual marketing spend generating $205M in incremental revenue.

Client Solutions Manager, Global Marketing Solutions

MediaCom

As the associate director at Media Com, I helped high visibility clients like Dell and Volkswagen generate more revenue on their paid search marketing campaigns. 

My goal was to identify which tactics and keywords would provide the highest return on investment. I was responsible for innovation and testing strategies in regards to Paid Search Marketing campaigns, while also forecasting expected outcomes and properly maintaining client expectations among upper management. 

During my time at the company, I oversaw day-to-day operation of campaign analysis and budgeting recommendations.

Associate Director, Insights and Analytics

Exponential

In this role, I worked with sales and account management teams to deliver an analysis of demographic and behavioral trends. I offered strategic guidance for agencies and advertisers.

I created and delivered a detailed analysis for companies like AT&T on campaign performance, brand positioning, consumer behavior, and product strategy for top advertising clients. I used data aggregators to see how closely aligned a company’s customers were to other sources. Based on this data, I would create a detailed profile with insight on how to target customers more accurately. 

Digital Marketing Insights Manager

Entrepreneur Magazine Expert-in-Residence | I create content to help entrepreneurs make money, save time and avoid burnout | Keynote Speaker & Podcast Host

I never planned on being an author, speaker, podcast host or any of that stuff. 

I figured I’d get a 9-5, try to climb the corporate ladder . . . you know how it goes. 

My life choices and unexpected events set me on a collision course that forced me to become someone else. 

Someone who could experience extreme setbacks; yet still remain useful, optimistic and resilient. 

So if you’re going through a tough time - or are looking to take on a new challenge - I’ll share the tools, frameworks and routines that have helped me along the way.
 
Here’s how I provide value:

🏢 Good People Digital, my agency will build the strategy and assets needed to boost your revenue and online presence.
 
📖 Entrepreneur magazine, where I’m a staff writer and share stories about business development.
 
🎤 Keynote speaking, which focus on helping you prepare for and overcome setbacks.
 
🎧 Launch Your Business podcast, where I share the actions, tools and mindset needed to thrive. 
 
🕰 Power Hours, short but impactful consulting sessions. 
 
🤝 Brand Partnerships, where I make content that helps you help others. 

And more.

WHAT OTHERS SAY:
🗣  “I have been using the tools Terry provided over the last year, which has given me the confidence and structure I needed to grow my business by almost $50K year over year.” Tina Serio | Founder, Modern Digital

🗣  “I can't tell you enough amazing things about Terry. He is an exceptional business consultant through and through. He regularly helps me navigate client-prospect communication and offers sound, knowledgeable advice around managing and running a successful business. Because of my work with Terry, I regularly receive inquiries from amazing potential clients.” Anna Vatuone | Personal Brand Strategist

READY TO TALK? Message me here, visit my website terryrice.co and connect with me on social @itsterryrice.

I gave the wrong answer to a very important question.

During an interview with Matt Ragland I was asked what creator I was rooting for this year.

Instead of taking a moment to come up with a thoughtful response, I responded quickly to avoid an “awkward” pause.

I said something along the lines of,

“I’m not rooting for any specific creator, but I am a big fan of all the corporate creators who are finally expressing themselves as an individual, not just an employee”

I’m good at coming up with responses like that on the spot. 

It makes for good video content and that’s why I’ve been able to land a lot of great opportunities. 

But I know some people have to try a bit harder to share helpful, meaningful content.

I’m aware of this because I’ve seen how much time and effort my wife, Domenique Rice, puts into making her content.

And I know how frustrating it can be when her content gets ignored.

Meanwhile, my content takes off if I simply remind people to drink more water. 

I mean sure, that’s important, but it’s not like I’m putting myself out there or taking any risk by sharing it.

What’s risky and vulnerable? The content she shares:

‣ Maternal health - to honor the legacy of our son, TJ while helping others navigate pregnancy and loss

‣ Workplace advocacy - giving a voice to employees who don’t think they have one and empowering managers to lead impactful teams

‣ Balancing a career and motherhood - dismantling the myth of balance and sharing practical advice to get you through the day

After realizing my mistake, I apologized to my wife for not mentioning her and praised her for the content she produces. 

I said: “You know what, you’re a creator too”

Her response; “I know”

The future belongs to creators, but we have to build it together.

So, if there’s another creator you’d like to acknowledge, go ahead and shout them out below.

And if you're curious to learn more about the content Domenique Rice shares, go ahead and give her a follow. 


Terry Rice

This isn’t supposed to happen.

I’m 45 years old, the tire weighs 400 lbs.

The average person starts to lose muscle mass beginning in their 30s.

And by the age of 40, the average person may lose about 3% to 5% of their muscle mass per decade.

Here’s what goes through my mind when I hear those stats ⤵️

“I didn't wake up this morning to be average. I'm the exception.”

So, how are you challenging yourself these days?

Let us know below for accountability and support.

And on those days you don't feel like showing up, keep this in mind.

‣ Resilience is a skill.
‣ Discipline is the test.
‣ Freedom is your reward. 

You got this 💪🏽

______

Want to build your personal and business resilience? My newsletter can help → https://lnkd.in/eX7f-747

One of my buddies has a net worth of $80M.

Here’s what a gate agent said as he was about to board a flight ↴

“We’re only boarding first class at this time”

Apparently, in their view, he didn’t look like he could afford a first class ticket.

I asked him how he felt about the experience. 

He was way cooler about it than I could have ever imagined.

“I know what I paid for and I know where I’m sitting so I didn’t let it bother me. Plus, they provided me with a perfect example of how I never want to treat other people”

______
🎨 Image credit: The Open Invite
♻️ Repost this if you think others need to hear it as well


Shaquille O'Neal thought I was 27 years old 😆

But what happened next was even more memorable and it's why I enjoy these experiences.

Hosting a podcast gives you the opportunity to build new relationships while also inspiring and educating your audience. 

And, you don't need a fancy mic or expensive equipment.

Just lead each conversation with curiosity and a commitment to helping your listeners ✌🏽

“I ruined everything”

My daughter said this as I was putting her to bed last night.

For context, she was upset with herself because she broke our water filter, again.

As a father, I never want any of my kids to fall asleep feeling unloved. 

I knew it was time for a heart to heart talk, so here’s what I said.

“Lena, you didn't ruin everything  . . . because, honestly, things weren’t going that great in the first place 🤷🏽‍♂️

Your brothers were fighting, your sister wasn't listening and I still don’t know what I stepped in on the way back from taking out the trash.”

She finally started to smile and I continued.

“But I do know you did a great job helping me get your siblings to school this morning, and that’s what I’m going to be my takeaway from the day” 

Just like that, she felt better and I didn't even care about the broken water filter. 

So what’s the moral of the story here?

When someone messes up, there's no need to make it worse.

For example:
‣ Scolding them for showing up late to a meeting
‣ Calling out a small typo on their slide deck after they've already presented
‣ Chastising them for forgetting to unmute on a Zoom call (we've all done it!)

Just keep it cool or keep it moving ✌🏽

Guess what? This works on LinkedIn too ⤵

Back in the day, the smartest, savviest entrepreneurs told jokes and stats.

Today, they’re telling stories.

Why? Because stories stick.

‣ They're easy to remember.
‣ They make an emotional connection.
‣ They inspire.

Think about it:

‣ Nike doesn't sell shoes. It sells heroes.
‣ Apple doesn't sell tech. It sells creativity.
‣ Tesla doesn't sell cars. It sells innovation.

All through the power of storytelling.

And listen, you don't need to have a heroic adventure to tell a good story.

✅ Tell your why.

✅ Tell your struggles to make it your business.

✅ Tell your successes that came after from many defeats.

I saw the impact of this in real time during a recent networking event. 

I was on a panel and gave a brief introduction of myself.

The attendees were somewhat interested, but I wouldn’t say they truly cared. 

They had no reason to root for me.

Then, I was asked about my role as a keynote speaker. 

I told them about my most popular keynote, The Resilience Roadmap.

I shared how it was based on various challenges I’ve experienced over the past 10 years which include battling alcohol addiction, unemployment and losing my son. 

That’s when the attendees really took notice, and that's when they began rooting for me. 

I wasn’t just the guy who did a bunch of stuff, I was the guy who highlighted the transformative power of resilience. 

It’s been three days since that event and people are still messaging me about it. 

And, oddly enough, they’re also asking me to remind them what I do again. 

So don’t make the same mistake I did, whether it be in person or online. 

Don’t just share what you do, share the journey you’ve been on as well. 

People will remember your story, it forms a connection.

And people give you opportunities when they feel connected to you.

So, are you ready to share your story?

Can you do a pull up?

I couldn’t when I first stepped into this gym. Not even close.

So, here’s the hack I used to finally make it happen.

I kept showing up, even when I didn’t want to.

I followed my coach's training, even when I didn’t want to do the workouts.

Because it didn’t matter what the OLD me wanted to do, I knew I had to do what was necessary in order to become the NEW me.

Or, as Epictetus said.

“First say to yourself what you would be; and then do what you have to do.”

Now, imagine what would happen if you took the same approach to goal that is meaningful to you?

All it takes is vision, consistency and discipline.

No hacks. No shortcuts. No limits. ⚒️

My Friday afternoon was going well, until I got this message from a business partner. 

“So far, your event has 0 sign ups”

I learned two things from that message:
‣ My event had 0 sign ups
‣ I was supposed to promote the event

And to be fair, I’m sure they told me that in advance. I just forgot.

With the event just six days away and no sign ups, I considered asking them to reschedule. 

But my mistakes shouldn’t force other people to reshuffle their life. 

I could have posted on social media to get more sign ups, but that’s never worked overly well for me in the past.

I’m sure I could have got a few people to sign up, just not enough to fill an event. 

Fortunately, I had another option; my email list. 

I quickly put together a newsletter to promote the event.

I contacted my list with an offer, not an ask. 

Monday morning I got another email from my business partner. 

“I just checked and we're at 90 sign ups for Thursday.

We're so looking forward to partnering with you on this and know Thursday's training is going to be amazing!”

Hopefully, by reading this, you’ve learned two things:
‣ Thursday is going to be amazing
‣ You need to grow and nurture your newsletter list

A newsletter list is the single greatest factor in future business growth.

This includes landing clients, selling courses, securing brand deals and forming partnerships. 

If you need help with that, my agency can help. 

Here's how:

‣ We’ll provide you with the content needed to get your audience off of social, and on to your list. 

‣ And then give you the email series needed to turn cold subscribers into engaged audience members.

Want more information?

Let me know.  

PS: Do you have a newsletter too? How often do you publish?

This is going to sound hypocritical.

I hate missing workouts, but I will if I have. 

Routines are great, they can help you achieve meaningful change so long as you're consistent. 

But they can also be constraining  - or even harmful - and sometimes you need to be more flexible. 

For example, I wanted to workout yesterday, that's part of my routine.

However, all of my kids were home for the holiday and I still had to compile all my income tax information.

Oh, and I also had to work.  

So I skipped the gym and did what I had to do.

Why is this hypocritical?

If you’ve been following me for a while you’ll notice that I preach about resilience quite often.

And sure, there are times when you need to push through.

But sometimes you need to just focus on the most important stuff and then call it a day. 

Instead of trying to sneak in a home workout at night, I watched old episodes of Unbreakable Kimmy Schmidt.

Routines are meant to build you, not break you. 

So don’t be afraid to take a break before you break. 

And if you need help building a resilient business, check the comments below for my routine or shoot me a DM. 
________

♻️ Consider sharing if you think others need to hear this as well.
⌨️ What's one routine that has made a positive impact on your life?


One hour a day.

That's all it takes. 

One hour towards your goals, towards your dreams and towards your passions.

Think about it:

- One hour a day creates momentum 
- One hour a day equals seven hours a week 
- One hour a day adds up to thirty-one hours a month 
- One hour a day leads to 365 hours every single year 

Small actions lead to massive results.

So what could you do in one hour a day?

- Write a blog post
- Study a course
- Learn a new language
- Work out
- Network on LinkedIn
- Work on your personal brand

It doesn't matter what it is. 

What matters is that you take that first step and start.

The power of one hour a day is unlimited, so use it to your advantage.

Clocks ticking, start now. 

What goes through your mind when you see this picture?

My initial thought ⤵

“They could have done this at home”

I mean, they were just staring at each other. 

Fortunately, a second thought quickly followed.

“Who am I to dictate how they have fun?”

Of course I have to make sure they don’t get hurt.

But outside of that it’s not cool for me to limit their creativity or negate their enthusiasm. 

Sometimes, it's easy to get caught up in our own perspectives of what's "right" and "wrong."

But if we resist our immediate reactions and instead value others' viewpoints, we unlock opportunities we never thought possible.

We can truly observe the world, without the shadow we cast upon it.

We can learn from the experiences of others as opposed to dictating what they should be doing. 

This approach is crucial to our growth because in the long run, a beginners mindset is far more useful than a fixed mindset.

See that building with the arrow pointing at it?

I got fired from a job there back in 2009 and I’m glad it happened.

Why? After being unemployed for five months I landed a new job which came with a $40k raise.

How? I spent those five months learning how to master digital marketing and getting Google Ads certified.

So, getting fired was a “good” thing.

But it could have broken me. 

Thankfully I was reading a lot of self help books at the time that actually helped. 

And that’s how I know resilience is the key to getting through tough challenges, but it has to be structured resilience, not just grit and determination. 

This is why the Reclaim + Advance podcast exists. 

By listening you’ll discover practical, science-backed frameworks and tools that empower you to seize and even create opportunities, regardless of what you’re going through.

You’ll also hear stories from high-performers as they share how they used these tools to navigate the most challenging time of their life. 

And if you’d like to help spread the word, consider joining the Reclaim + Advance launch insiders team. 

I'll provide more details in the comments and my featured content section. 

The podcast launches on 4/24 – join before the launch date to receive all the insider perks, including free attendance to a high-performance mastermind.

Let me know if you’re in. 💪🏽

_______

PS: Have you ever been fired? How did you handle it?


We’re not alike, and that’s ok.

We can still learn from each other if we listen without prejudice

I'm sharing a quick story to highlight this point.

Repost if you think others need to hear it as well.

And if you’re ready to stop making excuses so you can level up, join my newsletter today → https://lnkd.in/eX7f-747


You’ll never be successful without sacrifice.

So don't just focus on what you want to achieve;

Determine what you'll need to give up in order to make it happen.

Acknowledge. Adapt. Advance. ⚒️

“Please tell my kids who their father was.”

Huge shoutout to ANTHONY TRUCKS for his vulnerability and leadership in sharing his rock bottom on the Reclaim + Advance podcast. 

Spoiler alert: Thanks to a ton of work on Anthony's part, everything turned out okay. 

And now he shares those lessons learned to others become the best version of themselves.

Or, in his own words:

“The only thing worse than unsolicited advice is advice from someone who’s never walked a mile in your shoes. I was put here, and put through my hardships in life, to coach you through the identity shift that you need to make in order to create the life that you deserve.”

This is exactly why I wanted him to be the first guest on my new podcast. 

And if you’d like to help spread the word, consider joining the Reclaim + Advance launch insiders team. 

You can get more information below or in my featured content. 

The podcast launches on 4/24 – join before the launch date to receive all the insider perks including free attendance to a high-performance mastermind.

Have you already joined? I appreciate your support, let me know below. 
____

PS: I’m still working on the ideal length of each episode. If you have any preferences. Let me know. 

It’s amazing how you can get recognized and rewarded, just by being even slightly more resilient than the average person. 

I’ll quickly share my experience.

Recently, while boarding a plane, I noticed the airline was trying out a technology that was new to me. 

No, not a new technology with the plane itself.

I’m not THAT resilient. 

The new technology was in regard to the boarding process.

Instead of scanning your pass and waiting for the gate agent to give you the go ahead, you scanned at a kiosk and the turnstile would open once you did. 

You can take a look at the picture below to wrap your head around the concept.

The gate agent gave everyone instructions on how to use it, nobody budged. 

They repeated the instructions and this time I took my headphones out so I could hear more clearly. 

Again, nobody budged, expect me.

I walked over to scan, about 200 other passengers were looking at me and . . . it didn’t work.

My first thought was “I immediately regret this decision”

My second thought was “Dude, just try it again”

It worked, but what happened next was even more surprising, the other passengers started clapping.

Even the gate agent was smiling ear to ear and gave me a high-five.

They even upgraded me to . . . ok that part didn't happen. 

But to the point, I was amazed at how you can get recognized and rewarded for being slightly more resilient than the average person.

Plus, I was able to claim the armrest before the other guy sat down.

PS: Do you prefer the aisle or window seat?

“I want to create more personal content, but I haven’t because I don’t want to show pictures of my kids”

Whoa, seems like you skipped over a lot of other options here.

You can still share personalized content, even about your kids, by talking about your lifestyle.

You don’t have to show it. 

For example I could say,

“Here’s are a few understated advantages of working from home.

I can quickly shift from being on a team meeting to prepping for dinner.

This allows me to help my kids with their homework when they get home as opposed to spending all that time making dinner.

Or I can sneak in a quick workout but still rush back in time for an important client call.

That short break allows me to maintain my physical health and I often come up with great ideas while exercising.

And, on occasion, I work from a coffee shop.

Meeting more people locally makes my neighborhood in Brooklyn feel more like a community

People who prefer working from home aren’t lazy;

They’ve just discovered opportunities to make the most of their time AND avoid burnout.”

So, just like that you know I:
‣ Have kids
‣ Exercise
‣ Live in Brooklyn

Notice I didn’t:
‣ Share a picture of my kid
‣ Post a video of my workout
‣ Do a selfie on the Brooklyn bridge 

Remember, people give you opportunities because they feel connected to you.

And often those connections are made as a result of you sharing personal stories.

It's also how you get rewarded for who you are, not just what you do. 

So, do you share personal content? 

If not, does this approach help you feel more comfortable doing so? 

“Failure isn’t devastating, it’s just annoying” Whoopi Goldberg 

This month I’m launching Reclaim + Advance. 

A social impact podcast where I host vulnerable conversations with modern day high performers.

Upcoming guests include:
‣ Michael Gervais
‣ Shay ☀️ Rowbottom
‣ Dorie Clark
‣ ANTHONY TRUCKS
‣ Jason Feifer

In each episode we'll explore the most challenging part of our guest’s personal or professional life, how they recovered, and their life on the other side of hardship.

I have two goals;

‣ If you’re going through a tough time, you’ll get the inspiration and guidance needed to continue your journey in a meaningful way. 

‣ To give you practical tools and science-backed frameworks that empower you to seize and even create opportunities, regardless of the associated challenges.

Hear the first episode with Michael Gervais before we release it to the public by joining the Reclaim + Advance insiders team → terryrice.co/insider

The podcast launches on 4/24 – join before the launch date to receive all the insider perks including a free courses and a mastermind.

Let me know if you joined, and thanks in advance for your support ⚒️

Failure is an event, it shouldn't become our identity.

 Or stop us from pursuing audacious goals.

Unfortunately, the tools needed to change our perception of failure are drastically underutilized or seldom backed by real world experience.

That’s why I’m launching a social impact podcast, Reclaim + Advance.
 
In each episode, high-performers will share stories focusing on how the transformational power of resilience helped them push through the most challenging times of their lives. 

Upcoming guests include:
‣ Nir Eyal
‣ Kim Kaupe
‣ Tim Stoddart
‣ Jason Feifer
‣ Lauren Maillian

So if you’re looking to level up your performance and be equipped with the knowledge to push through tough experiences I hope you’ll tune in. 

And if you’d like to help spread the word, consider joining the Reclaim + Advance launch insiders at: terryrice.co/insider

The podcast launches on 4/24 – join before the launch date to receive all the insider perks, including free attendance to a high-performance mastermind.

And if you’ve already joined, I appreciate your support, let me know below. 
_____

Have a story about what you learned from failure? Share it below as well. 

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