Tevis Houston

Executive Creative Director - Consulting

Friends Everywhere (formerly THCC)

At Friends Everywhere, we help brands connect in culture through transformative visual storytelling and seasonal campaigns. We’re a new kind of creative studio and network that seamlessly takes the heat off internal agencies by activating bespoke, nimble teams from our network of friends.

Women-founded and led by a deeply experienced group of creatives and producers from both sides of the house, we aim to break industry bad habits and work with a more human approach. Together, we’ll quell the chaos and produce great creative in a friendly, collaborative way.

Let’s talk,
hello@friendseverywhere.co

Founder + CEO

The WIE Suite

A private membership community for women leaders and creators.

Member

WE ARE THE BOARD

Today’s always on world requires organizations to work at higher speed. My work with THE BOARD, a network of C-level and senior executives with expertise in consumer lifestyle and D2C, offers clients the agility needed to thrive and on-demand Brand Communication Strategy and Partnership expertise.

The Upside

The Upside is a curated, global community for consultants and industry experts.

Consulting Member

University of California, Riverside

Advisory Board for Design Thinking Executive Program

beek leathergoods

Brand Creative

TH Creative Co.

Select Clients include: Levi's, Abercrombie Kids, Gap, Vans, Quiksilver, ASICS, RVCA, Beek, Spanx, Roxy, Good Patch

Founder + Executive Creative Director

Chief

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

Founding Member

Summerjax Inc

Quiksilver

Quiksilver Women - a division of the Quiksilver, Inc. outdoor sports lifestyle brand, was designed for young women with a coastal mindset and an independent spirit.

  • Developed the global creative launch strategy for Quiksilver Women through unique content and storytelling tools, bringing a female perspective to the brand’s rich outdoor sports heritage. 

  • Directed internal teams and agencies in producing award-winning creative materials, including branding and visual direction for photography, catalogs, digital and social media and retail/trade show environments.

  • Established the global creative direction and content for all social media platforms, resulting in custom integrated campaigns. Increased Facebook ‘likes’ by 885% in two years.

  • Developed concepts and executed deliverables for yearly and seasonal product campaigns, contributing to a 52% increase in overall sales.

Global Creative Director, Quiksilver Women's Divisions

Roxy is the women’s fashion apparel brand launched by Quiksilver in 1990. In addition to apparel, the brand also provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books and perfumes; and represents many of the world’s top female surfers.

  • Created a new brand creative direction through photography and graphic design to focus on a fashion-forward consumer while maintaining the spirit of the original Roxy brand. 

  • Implemented a new creative workflow process to increase efficiency; and developed a specialty retail program which resulted in increased sales and effective store channel communication.

  • Created and lead Roxy’s conceptual and visual creative, branding and identity systems for all platforms including print advertising, digital, video and retail experiences.

Fashion Art Director, Roxy & Quiksilver Women's

With over 18 years of experience in the fashion and youth culture space, I am a California-based creative director and strategy consultant who helps brands connect in culture through transformative visual storytelling and seasonal campaigns. I founded and lead Friends Everywhere, a new kind of creative studio and network that seamlessly takes the heat off internal agencies by activating bespoke, nimble teams from our network of friends.

As a women-founded and led company, we aim to break industry bad habits and work with a more human approach. We have developed award-winning creative experiences and consumer strategies for brands such as Levi's, Vans, Spanx, and Roxy, across the categories of youth culture, fashion, lifestyle, and marketing. Our work can be seen in a diverse group of publications from Vogue to Thrasher, and we are always looking for new collaborations and partnerships.

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