Promomash

Digital Marketing Manager

The Velocity Shop

I help build consumer brands that are devoted to sales velocity, customer retention, and ultimately profitability.

Freelance Marketing Consultant

Killer Creamery

As the Marketing Lead at Killer Creamery, I drove exponential growth in retail revenue, taking the company from zero to $5 million within a span of five years. I effectively managed a substantial marketing budget while achieving company and departmental KPIs. I developed persuasive pitch decks, secured vital investments, and led creative teams through multiple packaging updates for impactful rebranding campaigns. By building enduring relationships with retailers across various segments, I expanded the company's presence from farmers markets to over 3,000 retail locations nationwide. Through the establishment and leadership of a remote marketing team, I executed a comprehensive trade marketing calendar, contributing significantly to the company's rise as a prominent national brand. I demonstrated expertise in digital and print couponing campaigns, ensuring consistent brand presence across all channels, and strategically planned go-to-market strategies for multiple product lines.

VP of Marketing, Marketing Team Lead 

As the eCommerce and Marketing Manager at Killer Creamery, I successfully launched and grew an eCommerce frozen dessert business, achieving $500k in direct-to-consumer sales within two years. I collaborated with industry partners and influencers to plan and execute six limited-release product launches, three of which sold out within 48 hours. I managed a wide range of consumer events and industry trade shows at local, regional, and national levels. Building and nurturing relationships with wholesale grocery accounts, including national retail chains, was a key responsibility. I led the development and management of paid advertising campaigns across platforms such as Facebook Ad Platform, Google Ads, and Spotify. Additionally, I oversaw multiple creative design projects, ensuring timely delivery within tight budgets. With a focus on customer-centric strategies, I implemented successful initiatives to enhance the overall customer experience.

Marketing Manager

As the Digital Marketing Specialist at Killer Creamery, I achieved significant results by implementing effective digital marketing strategies. I organically grew the social media following from 3k to 37k, with impressive engagement rates of 4% on Instagram and 20% on Facebook. I successfully launched and managed a thriving brand ambassador program from scratch. Through creative lead generation strategies, I expanded email marketing lists by 10x. Utilizing UNFI, KeHE, DPI portals, as well as Google Analytics, Pixel, and Shopify, I pulled and analyzed marketing and store movement reports to drive data-informed decision-making. I created compelling content and visuals for various social media platforms, including Facebook, Instagram, YouTube, and Twitter. Additionally, I designed and launched an e-commerce website using the Shopify platform. My comprehensive digital marketing expertise contributed to the overall success and growth of the company's online presence.

Digital Marketing Specialist

Northwest Nazarene University

As a Media & Events Coordinator at Northwest Nazarene University, I spearheaded the planning and execution of diverse university events, including conferences, seminars, workshops, and campus-wide celebrations. I effectively managed event logistics, collaborated with internal departments, oversaw vendor relationships, and maintained tight control over event budgets. In addition to this, I played a pivotal role in maintaining the university's brand image through the creation and distribution of promotional materials, including brochures, press releases, and digital content, ensuring a consistent and compelling message. My responsibilities extended to managing the university's social media presence, website updates with event information, and handling media inquiries, contributing significantly to enhancing the institution's image and community engagement.

Media & Events Coordinator

Wilson Sporting Goods Co.

As a Customer Service Representative, I consistently delivered exceptional customer service and support to clients, addressing inquiries, resolving issues, and ensuring a positive customer experience. I adeptly handled a high volume of inbound calls, emails, and live chat interactions while maintaining a high level of professionalism and patience.

Customer Service Representative

I am a results-driven sales and marketing leader with a proven track record in the consumer packaged goods (CPG) industry. I excel at implementing innovative strategies to drive store velocities and foster brand loyalty.

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