exiTOS

-Strategic Marketing Consultance for B2C and B2B Companies.
- CMO as a Service, acting as Marketing manager as a Service
- Enhance results through marketing of results.

Founder

Executives as a Service (EaaS)

- CMO (As a Service) | EaaS (Executive as a Service) | TaaS (Talent As a Service) 
- Analysis, Implementation and Maintenance of Marketing Strategies focuses on Business Growth.

Insider EaaS

PSGC Profissionais Seniors Governança Corporativa

- Development and implementation of digital marketing strategies, focusing on the generation of qualified leads;
- Advisory and support to podcasts and live broadcasts, seeking to enhance the company's digital presence;
- Management of strategic content for social medias, aiming brand consolidation in the market;
- Analysis of marketing campaigns performance, monitoring metrics to optimize results;
- Branding management, ensuring a consistent and professional image in all communication.
- Management of leads, focusing on the conversion of clients to specialized services in tax consulting;
- Market research to identify trends, competitors and opportunities to improve the services offered and to the company market positioning competitively.

Marketing Partner

TTMS Technologies

- Strategy Planning of inbound and outbound marketing, content marketing and digital marketing;  
- Lead multidisciplinary teams, to deliver a customer experience in all contact channels; 
- Management of marketing campaigns, collecting and improving the metrics of expenses, leads and sales;  
- Create communication strategies, as well as brand positioning and branding; 
- Generate qualified leads for each product through prospecting strategies; 
- Manage activities and deliveries of the social media team, traffic manager, copywriter and inside sales; 
- Management of commercial campaigns and online B2B events;  
- Implement CRM strategy, information flows and OKRs and KPIs management; 
- Prepare weekly presentation of results for alignment with the board.

Results achieved: Content marketing campaign, doubling the number of followers of the institutional page on LinkedIn. Management of online events to B2B audience, increasing the generation of qualified leads by 500%. Implementation of improvements in sales processes, customer service and CRM management, resulting in greater efficiency of the team and agility in the flow of information.

Marketing & Sales Administration Manager

TOYOTA DO BRASIL LTDA

- Controller of Sales & Services division, long-term financial plan of marketing, sales and aftersales.
- Lead improvements in the processes of the commercial area, as well as analyze the performance and identify trends;  
- Creation of KPIs and management reports to monitor progress against established goals; 
- Perform analysis aimed at increasing profitability and market share, as well as implementation of commercial campaign actions to boost sales and financial of the company; 
- People management, elaborating technical training for the development of the team; 
- Interface between commercial division and finance, internal audit, purchasing and legal, reporting to the board; 
- Ensure compliance with the company's internal standards, focused on SOX. 

Results achieved: Implementation of budget approval and control flows and processes, resulting in greater agility in the execution of activities and cost avoidance.

Sales & Service Planning Coordinator | Controller

- Business Unit budget Annual Plan to provide sales goals and KPIs;
- Management of monthly and annual sales campaigns and creation of strategies to increase sales volume; 
- Development of dashboards to monitor sales performance, through goals and indicators; 
- Responsible for metrics, calculation of incentive program and variable sales compensation; 
- Work closely with key stakeholders in the commercial division; 
- Preparation of management presentations for the Commercial top management.

Results achieved: Improvement of Cooperative Media procedure, aiming at adaptation to internal audit requirements and the new market formats.

Sales Administration Coodinator

- Interaction with commercial directories of the units in Brazil, Argentina and Venezuela; 
- Lead project planning with the commercial vice president to make strategic decisions; 
- Coordination of the integration of the areas of marketing, sales and after-sales of the three units; 
- Continuous improvement of sales planning tools to maximize results; 
- Development of data-driven solutions, report building and process standardization

Results achieved: Coordination of Commercial OKRs and KPIs standardization of the three units for reporting to the vice-president, streamlining decision making by senior management.

LATAM Sales & Services Planning Coordinator

- Develop and implement sales strategies together with the commercial director;
- Plan the quarterly and annual budget, managing the process of setting goals; 
- Launch, preparation and management of the Commercial Business Plan (OKRs) for the success of the company
- Conduct commercial projects, tracking the status of the project in relation to the objectives; 
- Management of indicators and development of sales management reports

Results achieved: Leader in the optimization of costs of Sales expenses, resulting in a reduction of 10% per year. Improvement of the organizational environment, with an increase of 29% in the satisfaction index of the GPTW survey in only 3 years, reference for other divisions of the company as benchmarking

Sales Business Administration Coordinator

- Development and follow up of Sales Annual Strategic Plan
- Sales Budget Plan and control - Marketing and Sales activities.
- Short, mid and long term Sales Organization Plan.

Sales Business Administration Sr Analyst

- Follow up of Commercial Annual Strategic Plan, and Commercial Budget Plan.
- Short, mid and long term Commercial Organization Plan.

Sales Business Administration Analyst

- Planning and control of vehicle exports from Brazil and Argentina to Latin America.
- Relationship with Toyota importers / dealers in Latin America, Toyota Motor Corporation and Toyota Argentina.

Export Analyst

- Monitoring of Trade Agreements international negotiations.
- Relationship with Brazilian government agencies and class associations.

Government Affairs Analyst

Sindipeças - Sindicato Nacional da Indústria de Componentes para Veículos Automotores

International Trade Analyst

I am specialized in Strategic Marketing to drive results, directly contributing to revenue generation for companies!

. Over 20 years in the corporate market, with experience in multinational automotive companies, startups, and consulting.

. Solid experience in B2B business strategic planning.

. Extensive background in Commercial areas, including Strategic Commercial Planning, Strategic Marketing Management, and Sales Administration.

. Strong relationships with executive-level professionals.

. Leadership in marketing and sales teams, coupled with excellent budget management.

. I bring together the perspectives of Business Strategic Planning and Marketing to maximize corporate outcomes.

. CMO as a Service (Chief Marketing Officer as a Service). I am a fractional Marketing Manager who comprehends the needs of companies, defines an action plan, and leverages sales results!

My contacts:
55 11 98469.9991
thaissigolo@gmail.com

Taplio

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Taplio

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