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Thais X.

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UK & EU: No visa needed. Experienced UX Researcher, across diverse industries and UX maturity levels driving impactful initiatives from discovery to development, championing customer-centric design. Conduct workshops to foster innovation, collaboration and creative thinking. Certified in Scrum, dedicated to continuous learning to stay informed about the latest trends, technologies, and best UX practices. Strong commercial acumen, adept at connecting user insights to business outcomes. Influences teams by refining UX strategies through actionable insights, balancing research depth with tangible business impact. Skills: ◉ User Research: conducting primary research (interviews, surveys, usability testing) and secondary research (existing data, market reports) to understand users. Analyse data to identify key findings and unmet needs. Identify key research questions and objective, translate research findings into insights, and ensure design recommendations are actionable and drive business goals. ◉ Lead User Research Initiatives: plan, conduct, recruit, define objectives/hypotheses, moderate, collect data, collate/analyse, report, share findings and insights. ◉ Research Expertise: Proficient in diverse research methods (qualitative, attitudinal, generative, behavioural, evaluative, familiarity with quantitative) such as [not limited to] interviews, surveys, usability testing, competitive analysis, and UX audits. Well-versed in information architecture, design principles, and content strategy. ◉ Research Ops: Design taxonomy for research repositories to optimize operations and governance. ◉ UX Excellence: Leads UX standards, mentor the team in user-centred principles for design excellence & growth. ◉ Collaborative Design: Facilitate workshops fostering collaborative environments for ideation and prioritize user journey considerations throughout the design process. Foundational knowledge of information architecture, design principles, and content strategy. ◉ UX Mentor: Mentored UX Researchers/Designers for their very first entry-level roles. Industries: ◉ Startup ◉ PaaS ◉ Enterprise ◉ B2B ◉ B2C ◉ C2C ◉ Automotive ◉ Fitness and Wellness ◉ Insurance ◉ Marketplace ◉ SaaS Tools: Discord ◉ Google Meet ◉ Microsoft Teams ◉ Slack ◉ Zoom ◉ ChatGPT ◉ Power BI ◉ Excel ◉ Airtable ◉ Figma ◉ Marvel ◉ Confluence ◉ Notion ◉ Azure DevOps ◉ Jira ◉ Trello ◉ Dovetail ◉ App Reviews ◉ Trust Pilot ◉ OBS ◉ Mentimeter ◉ Google/Microsoft Forms ◉ SurveyMonkey ◉ Microsoft Clarity ◉ Hotjar ◉ Maze ◉ UseBerry ◉ Google Analytics/Search Console ◉ FigJam ◉ Miro ◉ Mural ◉ Whimsical

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