Smollan (Thailand) Limited

Country Lead, Business Intelligence.  Driving data-driven decision making & commercial success through BI strategy & implementation. Identifying & implementing new technologies to optimize Thailand's business growth.

Country Lead, Business Intelligence

- Spearheaded strategic growth initiatives, resulting in substantial increase in revenue and market share for major global and domestic FMCG clients.
- Developed and executed innovative sales and marketing strategies tailored to client needs, consistently exceeding sales targets by an average of 20%.
- Fostered and maintained strong client relationships, becoming the trusted advisor for key stakeholders.
- Successfully expanded the client portfolio to include prominent clients in DIY and consumer electronics sector.
- Successfully expanded service offering to include data and technology led initiatives with global clients.
- Collaborated with cross-functional teams to design and implement data-driven market insights and consumer behavior studies, enabling clients to make informed decisions and stay ahead of market trends.
- Played a pivotal role in negotiating and securing long-term contracts with major clients, ensuring a stable and profitable client base.

Manager, Growth 

Mobile Sure Co., Ltd.

- Assumed a leadership role overseeing retail sales teams, effectively managing day-to-day operations and driving sales growth in a highly competitive market.
- Implemented performance-driven KPIs and sales targets, resulting in a 10% increase in sales productivity.
- Fostered a culture of accountability and teamwork, leading to a 20% improvement in employee engagement and retention rates.
- Developed and executed sales training programs to enhance team capabilities, resulting in improved product knowledge and customer service excellence
- Collaborated with executive team to formulate and implement growth strategies, aligning with company objectives and achieving 10% increase in annual revenues

Assistant Managing Director

Koan Co., Ltd.

- Led the overall operations of Koan (Thailand), focusing on driving sales and achieving substantial growth targets.
- Successfully negotiated and managed relationships with international suppliers, ensuring competitive pricing and reliable product availability.
- Developed and executed strategic sales plans that resulted in consistently exceeding the 40% annual growth target.
- Collaborated with cross-functional teams to streamline operations, optimize inventory management, and enhance supply chain efficiency.
- Regularly analyzed and reported on key performance metrics, making data-driven decisions to enhance operational effectiveness and profitability.
- Ensured compliance with industry regulations and company policies, maintaining a strong focus on quality control and safety.

General Manager

3M Thailand Limited

- Spearheaded business development efforts for 3M's car wrap product lines, positioning the company as a market leader.
- Developed and executed strategic sales and marketing plans to expand market share and increase revenue, resulting in a 20% year-over-year growth in sales.
- Established and maintained strong relationships with key clients and distributors, serving as the primary point of contact for all business-related inquiries.
- Collaborated closely with cross-functional teams to identify emerging market trends, customer needs, and product innovations.
- Led product training sessions for sales teams, distributors, and customers, ensuring a deep understanding of product features and benefits.
- Successfully negotiated contracts and pricing agreements with major clients, exceeding quarterly and annual sales targets.
- Developed and executed effective marketing campaigns, including trade shows, product launches, and promotions, resulting in increased brand visibility and market penetration.

Account Supervisor - CSD

Koan Co., Ltd

- Spearheaded product management activities for consumer electronics, continuously aligning the product portfolio with market trends and consumer demands.
- Collaborated with global suppliers to source and import innovative consumer electronics products, ensuring timely deliveries and cost-effective procurement.
- Developed and executed inventory management strategies to optimize stock levels, minimize carrying costs, and reduce excess inventory.
- Maintained close relationships with suppliers, negotiating favorable terms and pricing agreements to improve margins and product availability.
- Coordinated cross-functional teams, including sales, marketing, and logistics, to streamline operations and achieve sales targets.
- Managed new product launches, including marketing campaigns, product training, and distribution, resulting in successful market penetration and brand growth.
- Consistently met or exceeded sales targets, achieving a 40% year-over-year growth in revenue during my tenure.

Product Manager

Boyden Associates (Thailand)

- Collaborated with senior account managers to execute executive search projects for large clients, identifying top-tier executive talent and successfully placing them in key roles.
- Conducted comprehensive research and market analysis to identify potential candidates and market trends, ensuring the delivery of tailored executive solutions.
- Assisted in the development and execution of customized executive training programs, enhancing clients' leadership and managerial capabilities.
- Managed client relationships by providing exceptional service and maintaining open lines of communication to understand their specific needs and preferences.
- Coordinated with internal teams to streamline project workflows, ensuring timely delivery and client satisfaction.
- Contributed to the growth of the client portfolio through successful project execution and proactive client engagement.

Assistant Account Manager

Proven and experienced in growth and business development with over 16 years experience across multiple industries including FMCG, Consumer Electronics, Innovation, Automotive Aftermarkets.

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