Axon

Product Manager

Breaking into Product Management

Co-founded BPM to help the next generation of product managers focus on impact over frameworks — turning PM into a mindset, not just a job title.

🧭 Vision & Offering
• Launched a cohort-based course in Vietnam to help aspiring PMs assess long-term career fit, gain real-world insight, and learn how to work with PMs effectively
• Built a premium, experience-driven PM community where practitioners share, reflect, and grow together
• Centered on a belief that PM is a skillset applicable beyond titles — in collaboration, decision-making, and everyday problem-solving

📚 Course & Community Design
• Designed and taught a practical curriculum grounded in real product experience across B2B SaaS, FinTech, and EdTech
• Blended hands-on exercises with just-enough frameworks — only those we’ve personally implemented and stress-tested
• Created a safe space for students to explore ambiguity, learn through mistakes, and practice product sense

🎯 Outcomes & Impact
• Helped students become PMs, discover they don’t want to be PMs, or learn how to better collaborate with PMs
• Fostered a high-trust, practitioner-led community that’s becoming one of the most valuable spaces for Vietnamese PMs to level up their craftsmanship

Founder

Holistics Data

Led product initiatives for Holistics as-code platform, driving strategic features in data modeling and analytics experience.

🧠 Product Ownership & Strategy
• Owned and led AMQL – Holistics’ proprietary language – enabling analysts to solve complex problems more intuitively than with SQL
• Drove end-to-end development and GTM for Holistics Reusability, improving consistency and productivity in dashboard building
• Collaborated with Head of Product and cross-functional stakeholders to define strategy and shape vision for the product area

🔍 Continuous Discovery & Delivery
• Conducted ongoing discovery to surface real user problems, risks, and opportunities
• Partnered with design and engineering to deliver impactful, technically complex features with high usability
• Managed development velocity, timelines, visibility, and inter-squad dependencies

📣 Enablement & GTM Execution
• Created compelling GTM decks and demo materials for product evaluation and adoption
• Led internal enablement to align sales, CS, and marketing with product capabilities
• Produced product marketing content to drive awareness and adoption

Senior Product Manager

Worked part-time on Holistics dbx (dbdiagram, dbdocs) – a suite of tools for database design and documentation – with a focus on user discovery and strategic guidance.

🧪 Product Discovery
• Interviewed and surveyed users to uncover workflows, pain points, and feature opportunities
• Applied grounded theory to extract patterns from qualitative data and turn them into high-confidence insights
• Shaped product decisions by validating value signals and avoiding false positives

📈 Monetization & Strategy
• Developed a pricing model for dbdiagram Team Plan, balancing user willingness to pay, competitor benchmarks, and revenue goals
• Facilitated cross-functional planning sessions to prioritize features based on user demand, feasibility, and business impact

Fractional Product Manager

A Little Better

Mental health is elusive. People suffer from bad mental health all the time, yet not many of us are aware of solutions, or even actively seek for one. Still, its effects remain detrimental to our quality of life.

We leverage positive psychology interventions, such as daily gratitude and non-violent communication to facilitate personal growth.

A Little Optimism is a web extension that.enables consistent daily gratitude practice to improve well-being. Please visit our landing page to get more information: https://alittebetter.mystrikingly.com/

Co-Founder

FlexOS

Worked directly with CEO Daan van Rossum on all things product — from zero-to-one delivery to strategic pivots and AI-powered growth.

🚀 From MVP to Strategic Pivot
• Led product delivery of the first FlexOS platform for hybrid scheduling, working closely with tech partners
• Drove an intense discovery effort that uncovered lack of product-market fit and informed a successful pivot to a content-led strategy

🔍 Product Discovery & Strategy
• Conducted user interviews, problem framing, and solution ideation to avoid costly initiatives and refocus the roadmap
• Facilitated strategic discussions with CEO and leadership on direction, priorities, and experiments worth running

🧠 AI-Enhanced Product Innovation
• Researched, ideated, and launched lightweight AI tools to support remote managers (e.g., Small Steps, Icebreaker Generator, 1:1 Question Generator)
• Integrated LLM technology with SEO-informed content to create tools that also drive top-of-funnel acquisition

📈 Growth & Product Marketing
• Co-led product marketing efforts to align AI tools with high-intent content
• Helped FlexOS rank for key leadership and remote work search terms through tightly integrated product-content strategy

Product Advisor

Katalon

🚀 Product Growth & Delivery
• Scaled Katalon Recorder to 500,000+ installs and 140,000+ active users through fast feedback loops and user-driven iteration
• Launched Katalon TestCloud from scratch to profitability by validating user value before scaling

🧠 User Research
• Identified core JTBDs through deep qualitative research and user observation
• Designed and ran usability tests to uncover friction users couldn’t articulate
• Built a continuous interview system to sustain discovery and feedback
• Created a shared knowledge base for research insights across teams
• Maintained strong relationships with power users for rapid idea validation

🎯 Product Strategy
• Defined product vision across multiple time horizons, grounded in user needs and business priorities
• Regularly adapted roadmap based on new signals and insights

📣 Product Marketing
• Mapped user switching behavior to refine positioning and messaging
• Produced persona-driven content: articles, demo videos, and feature webinars
• Enabled adoption through clear, contextual storytelling

🛠 Operations & Collaboration
• Led sprints, backlogs, and cross-functional execution
• Identified key Aha moments through behavior-led experiments
• Mentored Associate PMs to develop product thinking and user-first mindset
• Partnered with engineers to make thoughtful trade-offs between experience and scalability

📊 Data & Insights
• Used Metabase to track product health, surface user behavior patterns, and inform decisions

Built core functionalities for Katalon’s test automation products, contributing to adoption across 65,000+ companies and 500,000+ individual users.

🛠️ Product Development
• Developed and maintained Katalon Studio, a cross-platform desktop app for automated test authoring
• Built and scaled Katalon Recorder, a Chrome/Firefox extension for quick test automation (500K+ installs)
• Created and maintained the Katalon Platform API, powering 20+ community and enterprise plugins

🔬 Innovation & Key Features
• Researched and implemented a new approach for auto-generating robust web element locators (under review)
• Delivered Smart XPath Plugin, integrating self-healing capabilities into core test execution flows
• Developed image-based element identification — a key pillar of Katalon’s self-healing automation suite

📣 Developer Marketing & Enablement
• Delivered live webinars to demonstrate product value, support enterprise retention, and boost trial-to-paid conversion

Software Engineer

In this role, I help companies adopt Katalon Studio successfully by offering training courses and materials.

- Designed and instructed Web Automation, API, Mobile and Integration trainings with Katalon Studio
- Defined and implemented training curriculum and assignments.
- Assisted Sales team in preparing POC and Demo to acquire enterprise clients
- Optimized product support workflow to increase throughput

Product Expert

Product Manager | PKM practitioner | Blogger

I’ve spent the past 7+ years building products at SaaS startups — spanning software testing, business intelligence, and data analytics. My core passion is creating products that delight users and are sustainable for business.

👨‍💻 Currently, I’m a Product Manager at Axon - working on Developer Experience for the Axon Platform.
🎓 On the side, I run Breaking into Product Management — a cohort-based course helping aspiring PMs navigate the field with clarity and intent.
🧠 I also worked on A Little Better, a digital product to support mental well-being through small, consistent habits. But we did decide to stop our pursuit because while we did acquire and retain power users, we didn't see signs of strong PMF.

Outside of work, I love reading, writing, note-taking, and chasing insights. If you're into thoughtful product work, startup struggles, or just curious conversations — let’s connect.

✍️ I write about products and startups here: https://thomastheproductguy.compiled.site/
📅 Book a chat about PM anytime: calendly.com/thomasmto/60min

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