Propr

I help innovative and growth-focused CEOs and executive teams build brands that lead strategically, creatively, and consistently. With deep experience across design, web, ecommerce, and copy, I connect vision to execution to create brands that not only look great but move the business forward.

I’ve led brand development from the ground up, guided rebrands at scale, and built creative teams that thrive. From messaging to digital experience, I bring clarity, direction, and bold thinking to every stage of growth.

Let’s build something that stands out—and stands for something.

Outsourced Executive Director of Brand & Creative | Advisor

(I moved away from the agency model in 2024 to focus on advising and leading brands.)

PROPR ( prop•er ) Brand strategy, creative direction & implementation for nonprofits, b2b, and brands selling online. 

• Brand strategy workshops
• Positioning
• Custom WordPress websites
• Messaging systems
• Branding
• Marketing advising
• eCommerce

Founder & Principal

Aires Tech

Executive Creative Director

PXE Solutions

Leading the charge on building the brand, inspiring the demand, and setting the stage to expand PXE to industry leaders in performance window film applications, currently serving residential and commercial customers in Texas and Pennsylvania.

Chief Marketing Officer

University of Maryland Baltimore County

Teaching capstone design branding course focusing on design fundamentals and pragmatic learning.

Adjunct Design Faculty

Stevenson University

Adjunct professor teaching undergraduate design with a focus on design fundamentals and pragmatic learning.

Adjunct Professor

Groove: Creative Marketing, Design & Development

Digital agency creative director, key responsibilities: customer experience strategy and design of UX/UI; wireframe + design of enterprise eCommerce and lead generating websites; brand strategy and development; pitching new work and presenting both strategy and creative to clients. Managed creative  team. Experience with Magento, Wordpress, Shopify & HubSpot. Some clients: Agorra Inc, LaxWorld, Pure Hockey, STX.

Rebranded the agency and designed the full identity.

Creative Director

Eye Byte Solutions, LLC

Conceptualization and design of digital assets such as infographics and presentations graphics; as well as multipage layouts for a client base consisting of non-profit organizations and government agencies. Clients: AmeriCorps, The White House, Habitat for Humanity and The World Bank.

Senior Designer

North Charles Street Design

Worked closely with Senior Art Director and Production Manager, doing both design and production of higher education print marketing materials such as view books, brochures, and direct mail; self promotional pieces; and campaign brand development, including identity and collateral design and production. Performed press checks, photo retouching, and some light illustration work. Clients: Stanford University, University of Penn, Richmond University, and Amherst.

Root13 Design

Founder and creative leader of this boutique, full-service design firm providing creative solutions, branding, web design, social media campaign strategy and implementation, as well as print design and production for small businesses in the Baltimore area. I worked closely with clientele to understand their needs, deliver within budget, and provide excellent open communication and customer service. Some clients include: Gregg Bernstein for State's Attorney, FreeMind Marketing, Regent Development Consulting, and Living Classrooms Foundation. 

I also worked as a creative consultant for Black & Decker, GKV, Webber Shandwick, T Rowe Price, Legg Mason, AON, and Cassidy/Turly.

Principal & Designer

AIGA Baltimore

Managed PR and social media initiatives for the local Baltimore chapter.

Board Member

Bobby G exists to inspire. He's an optimistic visionary, creative, and strategic problem-solver who joins your executive team to own your brand and creative to lead its development and growth. 

Recovering agency owner, creative visionary, designer, voracious reader and writer, published author, lover of dogs and the outdoors, with a philosophical, deep-thinking approach. He doesn't show up with the answers; he brings curiosity and an open mind to understand the situation before roadmapping the path to success.

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