Thayane Fernandes's Linkedin Analytics

I believe that it's possible to humanize the relationship between brands and people through communication, that's why I help companies turn small actions into memorable experiences. With 13 years of experience in national and multinational technology companies, I have worked in the areas of Employer Branding, Marketing, and Recruitment. I speak advanced English, hold a bachelor's degree in Business with a major in Marketing (FECAP) and a master's degree in Digital Media (ESPM), along with other courses and certifications in the field. :: Main experiences :: 🔹 5 years in Employer Branding: brand diagnosis and strategy definition (from scratch), persona and EVP research, referral and ambassador programs, career portal refactoring, digital content, inbound recruiting strategy/email nurturing, organization and sponsorship of in-person events and meetups, university relations, hiring campaigns, end-to-end recruitment messaging, job templates and reporting. 🔹 7 years in Digital Marketing: social media management and comment moderation, social ads campaigns, internal communication, event sponsorship, email marketing campaigns, large database analysis, dynamic reports creation, competition analysis and KPI monitoring. 🔹 2 years in Recruitment: hiring processes management (focus on Tech talents, senior management, and internship & trainee programs), university job posting, sourcing on social media and platforms, CV screening, phone interviews and in-person assessments. __ :: Tool Proficiency :: • Advanced: MS Office, G Suite, RD Station, Trello, Project Management, Data Analysis • Intermediate: Google Analytics, Wordpress, Social Ads, Canva, Hootsuite, SurveyMonkey • Basic: SEO, UX, UI, Programming