ICAD Marketing

We help Service Business Owners who rely primarily on referrals and their network to get clients, land high-value clients by leveraging their expertise and our growth system.

All without needing to rely only on referrals to do so.

We do this by positioning you as the go-to expert for what you offer. 

Addressing the top three challenges our research has shown they with:

1️⃣ Standing out in a crowded market from competitors who sell the same service

2️⃣ Low quality leads who don't fit or have an interest in what they offer

3️⃣ Struggling to generate sales qualified opportunities and clients from their content and overall marketing efforts

With our approach you are able to:

✅ Stand out from competitors and be seen as the market leader and go-to expert in your space

✅ Tap into more sales opportunities outside of your network to grow and expand your business

✅ Attract Best-fit Buyers who have a genuine interest in your offer and what you sell

✅ Establish a recognizable brand name and presence in the global market
 
The Result?

Content that fuels your revenue and business growth.

Founder & CEO

The Content Marketing Guy

The CMG Webinar Series is designed to give more in-depth content with strategic, step-by-step marketing techniques to help marketers and business owners get better results for their marketing and their business

CMG Webinar Series

A marketing brand dedicated to being the best educational resource to help Marketers, CEO's and Business Owners understand the power of Content Marketing in getting results and achieving their marketing and business goals. Whether that may be attracting new business, increasing revenue, or positioning your brand as an authority in the market

The Guy Behind The Brand

An online weekly mini video series where I give tips and advice to help Marketers and Business Owners get better results for their marketing and business.

The Weekly Marketer (formerly The Daily Marketer)

A marketing podcast dedicated to creating a community of young and aspiring Marketers and Entrepreneurs that can learn, and be inspired and impacted by the knowledge and expertise of other more experienced Marketers

Conversation With Marketers

Revenue Alignment Podcast

The Revenue Alignment Podcast was created to educate Marketers on how to prove their value at a C-suite level in order to secure bigger budgets and more creative freedom to execute the type of marketing they really want to.

This means helping Marketers learn how to be more business-minded and develop business acumen, and how to better align with other revenue functions such as Sales, Finance and Customer Success to drive revenue for the company and not just focused on marketing metrics.

Available on YouTube, Spotify, Apple and Google Podcasts

Host

5 Years 2 Mastery (5Y2M.com)

A mission and vision dedicated to equip and empower others to finally break through and overcome the mental barriers and limiting beliefs holding them back from taking action, and achieving their dreams and goals, thereby creating the life they’ve always wanted rather than settling for the life they have.

How: Through teaching step-by-step actionable strategies and techniques that can be implemented, and overtime see small progressive improvements in any area of their lives

Chief Visionaire

Ingenuity Technologies Limited

- Acted as Product Marketing lead to research customer segments and identify new opportunities for revenue growth, while developing the company's overall Go to market strategy and positioning

-Developed and executed the company's Content Marketing strategy online and offline that aggressively drove brand awareness, inbound leads, and positioned the company as an authority in its field

-Created targeted and relevant content for the company's blog, website, Social Media channels, Marketing and Sales materials, PR and Email Marketing campaigns that increased the company's brand equity

-Created targeted content to influence the buying decision of key stakeholders within target companies (Account Based Marketing)

-Liaised with Engineering team to iterate and make product improvements based on customer needs and feedback

-Built relationships with key stakeholders within specifically targeted niches to drive revenues for the company

-Conducted sales presentations along with technical team

-Played a role as Account Executive and Client support that maintained and increased client satisfaction

-Identified new strategic growth opportunities for the company and implemented those opportunities

Director, Marketing and Business Development

Starting Business Pte Ltd

Contributing articles geared towards business owners to help them create a profitable business through marketing strategies and business advice

Contributor

ORGANO™

Direct sales helping to grow company's revenues, acquisition and product awareness

Business Consultant

Coretalk Caribbean

Marketing & Sales Manager

Marketing & Sales Rep.

The Big Eye Newspaper

Marketing Manager

As a Service Business Owner, you wake up everyday thinking about how to achieve 3️⃣ things for your business:

1️⃣ How to generate high quality leads interested in your services

2️⃣ How to convert those leads to sales opportunities and clients

3️⃣ How to grow and expand your business outside your local market 


𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠?

You're overreliant on your network and referrals to do so.

Your network and referrals worked well in the beginning to get clients and cash flow coming in.

However, this doesn't work long-term to grow and scale your business. 

Your network eventually gets depleted, and referrals become inconsistent to limited. 

Staying here for too long will cause your business to hit a revenue ceiling and soon starts declining.


𝗧𝗛𝗘 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡?

Shift from Referral Dependency to landing High-value Clients, who value and demand your services. 

Our growth system does so by leveraging your expertise to position you as the go-to expert for what you offer using content.

Our ultimate goal is to help you:

✅ Attract high-quality leads consistently 

✅ Stand out from competitors who offer the same thing

✅ Builds trust, confidence, and credibility with the mainstream market (people outside of your network)


𝗧𝗛𝗘 𝗥𝗘𝗦𝗨𝗟𝗧

Buyers see you as the obvious choice, making sales easier and more effective. 

Laying the foundation to doubling your revenue within 12 months. 


𝗛𝗢𝗪 𝗪𝗘'𝗩𝗘 𝗛𝗘𝗟𝗣𝗘𝗗 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗟𝗜𝗞𝗘 𝗬𝗢𝗨

💰 A B2B tech startup closed a multi-million dollar deal in under 30 days after nearly a year of stalled negotiations—thanks to our process

📈 A DTC brand saw a 75% conversion rate from inbound leads and a 292% return on ad spend within two months

⬆️ Delivered a 347.2% increase in MQLs and a 65.6% conversion rate to sales-qualified opportunities for a B2C brand

✌🏼💲A tech startup doubled their conversion rate for closed-won deals from 12.6% to 25.4% in just 90 days

🗣 A former VP of Tech, now an entrepreneur, is now generating sales and landing speaking engagements for his business and personal brand

If you're looking to land High-value clients and scale without needing to rely on your network or referrals...

Send me a message and let’s talk how we can turn your expertise into a powerful sales machine!

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