CEO @Youdji | La plateforme UGC qui te donne un accès direct aux meilleurs créateurs (+1000) | Nos clients : Pandacraft, Ben&Vic, SoShape, Coudac, LeFourgon, KickAds (et bien d'autres) | Consultant en stratégie créative

Over the past six years, I’ve built and scaled several ecom stores, sold one, and co-founded a B2B marketplace for sales reps at 19 (crashed and burned, but the lessons were gold).

Along the way, I’ve partnered with 9 DTC brands to dial in their paid acquisition, managing budgets across Meta, TikTok, and Google Ads, and helping them get real results.

Right now, I’m co-founder of Youdji, an all-in-one platform that makes it insanely easy for brands and agencies to find, connect with, and collaborate with top UGC creators worldwide.

Here’s what I’ve been building:

→ Co-founder & CEO @ Youdji – connecting brands with high-performing UGC creators in just a few clicks
→ Strategic advisor to 9 brands – scaling paid media + creative that actually converts
→ Managed €2.3M+ in ad spend across Meta, TikTok, Snapchat & more

Some results I’m proud of:

→ 50,000 UGC creators signed up on Youdji since we launched in 2023
→ $3.5M+ in deals generated through the platform
→ 100k+ pieces of content produced for brands and agencies
→ $367K/month in platform revenue (yep, just two of us running it; me and my cousin, who might be the best full-stack dev alive)

If you're looking to step up your creative strategy, we have all you need.

This is my all-in-one guide to hiring UGC creators for 2026.

After working with over 5,000 creators since 2022, this is the exact system to find, vet, and manage top-tier UGC creators to produce ads that actually perform.

The future of creative strategy isn’t about creating better scripts or working with more creators.
It’s about working with better ones.

The top 1% will outperform the rest every time.
And in 2026, you can’t afford to build ads on average talent.

In this 17-minute video, I break down:
1. The 5 (+1) best creator sourcing channels right now
2. The data behind what actually works
3. How to use this system going into 2026

This took months to put together.

Watch the full video here: 👉 https://lnkd.in/e48vvNJj

It’s also the first video on the channel.
(Yes, 2026 is the year I go all-in on video -> told ya!)

PS: If you subscribe to the channel and drop the screenshot, I'll connect directly with you so we can chat! :)

Lucas Gabriele

Co-Founder at Youdji | Building the ultimate UGC platform connecting you with the world’s best creators for free, while sharing insights along the way.

If I had to learn creative strategy from scratch in 2026
these are the 5 people I’d study first, especially to build ads that convert

Alex Cooper
very sharp thinking on ads and testing the newest tools
great breakdowns of what works and why, strong agency, great guy
solid presence on twitter and an excellent on-stage speaker
would love to see more youtube content from the guy though

Fraser Cottrell
One of the best youtube channels on creative strategy right now
deep, structured, and very practical
also runs a brilliant newsletter
i’ve been following him since 2023, worked together, and he even mentioned Youdji recently in a video about sourcing top UGC creators

Hannah Houg
An outstanding creator and an even better human
strong strategic intuition and genuinely original ideas
she’s been featured in several high-level Motion (Creative Analytics) lives
she’s clearly on the rise and would defo crush it if she shared more of her knowledge publicly!

The Social Savannah
One of the original greats in UGC-driven creative
especially strong when it comes to working with creators across all niches
including harder ones like B2B Saas
she shares a lot and her experience really shows (like really)

Dara Denney
OG of the OG. A lot of her youtube content helped me back when i was running my ad agency in 2022 
one of the first people to clearly introduce and structure UGC as a real performance lever (might have indirectly led to the creation of Youdji aha)
very sharp thinking and consistently high-signal content

If you’re serious about leveling up your creative strategy in 2026
These are people i’d genuinely recommend learning from
I still watch their content weekly

I still can’t quite believe it

some creators on Youdji are now close to 150+ orders
purely through the platform

we regularly get messages from creators telling us they’ve never seen a platform this well built for creators
some telling us they quit their job to go full time as creators
and that they were able to do it mostly thanks to Youdji

I’ve honestly lost count of the kind messages we’ve received
long dms
voice notes
screenshots of personal milestones

this is exactly why we built Youdji in the first place

a creator first platform
in an industry where UGC creators were barely respected

one metric we pay a lot of attention to reflects this pretty well

the average rating Youdji creators is : 4.94/5
given by brands and agencies they’ve actually worked with

no external reviews

and we don’t push brands or agencies to leave good reviews (obviously so)
they rate freely
based on real outcomes

for us, this metric matters more than almost anything else
because it’s a direct signal of trust and satisfaction on both sides

when creators thrive, something interesting happens

the best creators attract more opportunities
they produce better content because they actually enjoy the work
brands get stronger results

that’s the flywheel

creators first
quality compounds
everyone wins

huge shoutout to Cindy
and to every other creator on the platform 🫶 

(you guys might receive something in your mailbox soon... 👀)

Just shipped a very small but cool feature on Youdji.

from now on, every time we push an update or change something meaningful, a changelog pops up the next time you log back in.

no guessing what changed.
you just open your account and see what’s new.

we ship a lot of updates but never really think to talk about it properly.

this year I'll try talk more about it.

got the idea from Submagic.
saw David do it on their product and thought “I like that”.

it makes it way easier to keep everyone in the loop without over-communicating.

taplio

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taplio

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