Systems Limited

Senior Consultant UX Design

- Working with stakeholders to create an intuitive user interface that is cutting edge and easy to use.
- Managing Web and interactive communication projects from initial consultation through to a successful launch.
- Working and coordinating closely with cross-functional teams to facilitate the design and delivering the requirements needed for various projects.
- Interviewing and analyzing user research to implement solutions for features.
- Gathering requirements, stakeholder communication, and analyzing business needs for product design.
- Forming experience design to User Interface from concept to completion.
- Creating visual mockups and interactive prototypes.
- Reviewing and working on RFP's and SOW to analyze design requirements and effort cost.
- Working on UX design, managing information architecture, and developing a heuristic analysis method.
- Creating Design Systems that ensure cohesiveness and consistency of design throughout the digital platforms.
- Researching, analyzing, providing and building iterated features.
- Planning and conducting interviews with the internal team and users.
- Working closely with the development and product team to prioritize features and take sign-off from the shareholders.
- Designing numerous web and mobile applications from start to finish. Which included initial workflow, IA diagrams, journey maps, user-flows, wireframes, mockups.
- Working on UI design operating a high-fidelity design, contributing to branding, and preparing final assets for the development team.

Consultant UX Designer

Self-employed

UX Designer

Switch Solutions

I was responsible for managing UX and service design work across all of the agency’s products. I lead service design projects and defined the scope of UX work. I was also responsible for recruitment to expand the UX team.

- Identified user needs by researching with stakeholders and potential users. I understand how important to create a flexible product that lets people incorporate last-minute information to enrich the proposed recommendations.
- Conducted usability testing after creating high-fidelity prototypes to validate user workflows and interactions. 
- Designed the component’s library to make the work more fluid with developers and to create the brand identity of the product. 
- Prioritized the product roadmap together with product managers and engineers, to achieve the best customer experience. 
- Eliminated pain points within the team (UX, UI & Dev) and between stakeholders and product owners & senior managers. 
- Worked across the full range of products and services (including native app, adaptive and responsive web pages). 
- Reported and Presented designs to senior stakeholders.
- Worked closely with Optimization & Analysis teams.
- Managed a team of designers and created short- and long-term strategy.

Lead UX Designer

Jiddit

As a senior UX consultant, I took on a high level of responsibility within projects, often working as a lead UX consultant on a team.

- Worked closely with stakeholders, running several workshops.
- Designed for web and mobile design, including using user research and user testing.
- Meet stakeholders to clarify their desires for requirements.
- Planned website design with the technical director of the company.
- Collaborated with developers to design implementation.
- Tested responsive web design and Cross-browser compatibility websites.
- Applied latest design trends and techniques in web designing.

Senior User Experience Designer

Vizteck Solutions

- My work included designing for web and mobile design, including using user research and user testing.
- Meeting stakeholders to clarify their desires for requirements.
- Planning website design with the technical director of the company.
- Collaborating with developers to design implementation.
- Testing responsive web design and Cross-browser compatibility websites.
- Applying latest design trends and techniques in web designing.

User Experience Designer

Mamango Pvt. Limited

- Managed the product throughout the product’s life cycle; gathering and prioritizing product and customer requirements.
- Defined the product’s vision and worked closely with senior managers to deliver successful products. 
- Exercised independent judgment and discretion in overall project management by prioritizing, planning, and tracking development project progress.
- Consulted with internal departments and stakeholders on common product objectives, expectations, scheduling, and Specification; including Senior and Product Management along with Operations team.
- Ensured business solutions are fit for purpose.
- Managed and directed designers & software developers. 
- Evaluated employee performance, defined KPIs & goals of the department and individual staff members. Recruited, disciplined and trained staff.

Product Manager

Zigron

- Created high-end, effective websites and web applications.
- Developed Front-End solutions referencing Sitemaps, Wireframes, Specification, Requirements, and Visual design guides. 
- Maintained high-end websites and web applications; ensured that complex sites and applications are running smoothly. 
- Processed maintenance requests, content requests, plan the evolution of sites and applications. 
- Produced High-Quality UX Design solutions through wireframe, and visual design, flow diagrams, storyboards, and prototypes. 
- Tested UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages. 
- Collaborated with the development team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user. 
- Translated ideas and concepts into workable wireframes, user task-flow diagrams or journey maps, fully interactive prototypes, and functional design specifications. 
- Worked to achieve operational targets that have an impact on the overall achievement of results for the team.

Sr. UX/UI / Front End Developer

Allshore Global Resources, LLC

- Converted visual designs to optimize code for subsequent integration into the website.
- Utilized HTML, HTML5, CSS, Photoshop; advised design team on constraints and best practices for a responsive design website.
- Worked in an agile environment as part of the overall production team.
- Maintained code integrity through relevant source control systems (SVN) and Github.
- Curated compatible layout with Mobile (cross-platform), Tablets, and Screens media. 
- Maintained up to date information regarding responsive design principles, tools, and techniques for desktop, mobile, and other (console) platforms.
- Developed Front-End solutions referencing sitemaps, wireframes, specification, requirements, and visual design standards. 
- Maintained high-end websites and web applications; ensured that complex sites and applications ran smoothly. 
- Processed maintenance requests, content requests, plan the evolution of sites and applications.

Web Designer / Front End Developer

Zepto Systems

As a designer, I was completely accustomed and confident with their corporate brand and had excellent knowledge of developing corporate brand guidelines. I was also responsible for:

- Designing high-value high profile bids, tenders and pitch presentation documents, to strict deadlines whilst building a good working relationship with Pitch Managers throughout delivery. These documents supported the wider marketing strategy of the business, to create a more engaging client global programme.
- Supporting the Senior Design Manager, though clear understanding of the design team strategy and objectives. Confidently conveyed concepts and ideas effectively to the team as well as took responsibility for providing continuous direction to colleagues when required.
- Demonstrated the ability to lead and deliver on high-profile creative briefs. Adhering to strict deadlines and tight turnarounds is a must.
- Communicated, collaborated and demonstrated business acumen skills to liaise with stakeholders across the business. As a senior level designer, you must be completely accustomed and confident with their corporate brand and have excellent knowledge of developing corporate brands and involvement in brand development and refresh.

Graphic Designer

Buraq Integrated Solutions

I was responsible for the following tasks:

- Created design solutions to briefed projects.
- Conceptualized new marketing material and produced HTML e-mail templates.
- Supported the editorial, analytical, and managerial team with creative content.
- Developed website layout.
- Maintained brand consistency throughout my work.
- Created side banners, strip banners and assets for social media.
- Maintained the look and feel of the brand website.
- Offered new ideas and concepts clearly and effectively to the Creative Manager

Jr. Graphic Designer

With over 10 years of experience in graphic and digital design, I am a consultant UX designer at Systems Limited, a leading IT services company in Pakistan. I work with stakeholders to create intuitive user interfaces that are cutting edge and easy to use, managing web and interactive communication projects from initial consultation to successful launch.

I have a keen eye for detail and a passion for advancing products and ideas through human-centred design, research, and strategic thinking, creating app designs, web designs, brand identities, and print and digital promotional campaigns. I am certified in Webflow and Miro, and skilled in user interface design and remote team management. My focus is to help improve and evolve the overall design philosophy, both on the web and mobile.

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