Stealth Startup

A perfect merger of software and marketing expertise to create MarTech products and deliver results that are consistent and reliable.
In order to do that, you need a large hungry audience of buyers to put your company in front of.
Our products give you that ability.

Used big data to drive tangible results. 18 Months: Two M&As. (Company is no longer public facing)

Product Marketing and Revenue

Oscar Health

Oscar Health’s B2B Business (Cigna + Oscar)

Senior Marketing Operations Manager at Oscar Health

Spectrum Business

•Managed $XXmm online paid media budget across Facebook, Google & YouTube to generate leads and improve brand awareness for Spectrum Business

Online Marketing Manager

DIRECTV

•Managed the $Xmm online marketing plan to generate qualified leads to sell the DIRECTV for BUSINESS product
•Executed organic and paid acquisition strategies including SEM, SEO, email, paid social, display, and website optimizations
•Launched 1st LinkedIn campaign by building an Eloqua & Salesforce mar tech stack, resulting in -50% in cost per lead (MQL)
•Created an exit intent popup campaign using a SaaS, leading to a projected 25x return on investment (Launched Summer 2019)
•Accelerated success for net call volume for paid search (SEM) by 112% YoY by optimizing site of new national sales partner
•Partnered with dedicated website manager, marketing ops, and sales ops to properly automate web lead follow-ups in Salesforce
•Worked alongside agencies, analytics & MarTech teams to plan, develop & execute performance strategy and effective measurement
•Defined website relaunch and website tagging/tracking to align the fragmented DIRECTV analytics with the AT&T framework

Product Marketing Manager

•Assisted lead marketing manager in managing creative and media agencies, ensuring messaging meets new enterprise standards
•Optimized the mobile site user experience, leading to a +300% time spent on site and a +27% increase in form fill rate year-over-year
•Redesigned desktop site user experience, leading to a +43% form fill rate, +41% time on site, & -11% bounce rate year-over-year
•Wrote the online strategy for the enterprise customer segment, consolidating 10+ pages of content into 1 comprehensive webpage.
•Regulated the use of over 100 different toll-free numbers to properly attribute conversion rates to each digital marketing effort
•Analyzed site traffic to design and implement A/B testing to improve conversion rates through quantitative and qualitative reasoning
•Championed the implementation of tagging all webpages and campaigns (direct mail + digital) to guarantee proper reporting

Senior Marketing Associate

Grabr

•Supported growth strategy of peer-to-peer international travel network with social media platforms and business travel
•Recruited 10+ friends and acquaintances for country launches with a successful Argentina launch, followed by Brazil, Peru & Egypt
•Results: The company has grown to 1mm+ members and travelers earning $3MM+ for deliveries in 71 countries on 6 continents

International Growth Hacker - Travel Squad

Pfizer

•Supported senior marketing leadership by providing monthly reporting and analysis to provide actionable recommendations 
•Performed user acceptance testing (UAT) for analytics and data validation for all digital efforts to ensure implementation
•Analyzed correlations between various digital platforms such as .com traffic and coupon data to help identify conversion attribution
•Supported the ongoing improvement and implementation of the KPI framework on Omniture and Google Analytics
•Coached two summer interns to use Adobe Analytics and Radian6 to support digital reporting across Pfizer Consumer Healthcare

Brands: Advil, Robitussin, ThermaCare, Chapstick, Emergen-C, Advil Congestion Relief, Advil PM, Preparation-H, Dimetapp, and Nexium

Digital Marketing Consultant

Magnet Media, Inc.

•Assisted Magnet Media’s Vice President in the execution of market research, go-to-market strategy, and content strategy projects
•Produced weekly and monthly web and social metrics reports for senior level executives to understand key performance indicators
•Built the go-to-market strategy for national online video campaigns for Microsoft and TIAA-CREF

Brands: Microsoft, TIAA-CREF, Norton, Sundance Channel, Snagfilms, Socialcast

Strategy Associate

Infinity Technologies, LLC

Marketing Consultant

Entrepreneurial executive with a deep passion for growing software companies that make a measurable impact on eCommerce/Shopify stores, helping small businesses and $100 million dollar stores alike.

This “new job” post is 3 months in the making. Our new site is officially live with the new 3.0 product launching next week, with lots of dev on the roadmap.

Excited to be helping Kyle Bigley with all things Growth & Partnerships at TxtCart 💬

P.S. It is a coincidence that I used the number 3 three times in this post. Wait, now it’s five times.

Ben Hirsch

Thank you to all 5,000 of my LinkedIn followers!
Especially the past 1,000 of you mostly from the DTC/Shopify/VC community.

...and of course I'll be lucky if I get impressions on this post from more than 1% of LinkedIn because I didn't tag anyone in this post or show anything visual so the odds of it going viral are slim to none.

Today is my birthday, but if you’re a Shopify founder or marketer living in NYC you need to be RSVPed to our event this Tuesday.

lu.ma • 2 min read

✨The Whalies Official Welcoming Event🐋 · Luma

To NYC DTC/Shopify Email Marketing Agencies: We have over 80 brand founder & marketer RSVPs but a surprisingly zero email marketing agencies represented on our RSVP list.

If you know someone that runs a Klaviyo email marketing agency and lives in NYC, please tag them!

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