Burt Campbell's Linkedin Analytics

Hello, I'm Burt - your needle in a haystack. A reliable, competent, go-getter who "gets" ALL things marketing, paid traffic, sales, persuasive copywriting, conversion optimization (CRO), & full-funnel marketing. ► 𝑾𝑯𝑨𝑻 𝑴𝑨𝑲𝑬𝑺 𝑴𝑬 𝑼𝑵𝑰𝑸𝑼𝑬: 1) 𝐈'𝐦 𝐀 "𝐓-𝐒𝐡𝐚𝐩𝐞𝐝" 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫: I've got 15+ years of in-the-trenches experience building, maintaining, & running end-to-end "conversion-focused" digital marketing campaigns - 𝘸𝘪𝘵𝘩 𝘨𝘳𝘦𝘢𝘵 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 2) 𝐈 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐩𝐞𝐨𝐩𝐥𝐞: Through coaching & mentoring hundreds of people from relationships to running a business, I have a solid understanding - & passion, for human psychology & the science behind what gets people to take action. And because of my marketing experience, yes, I understand numbers, facts, data & proof, but I also understand human beings. Where others see only data, I see stories, trends & movements behind this human journey - a not-so-common combination. 3) 𝐈 "𝐠𝐞𝐭" 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Hands-on, end-to-end experience for many B2B, B2C, lead gen & e-commerce companies has allowed me to establish a complete understanding to all aspects of a business. I’ve also taken it upon myself - much on my own time and my own dime (which says a lot), to become the subject matter expert in digital marketing, sales, negotiation, user experience, design, copywriting, human behavior, & business strategy. 4) 𝐈'𝐯𝐞 𝐠𝐨𝐭 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬: - Increased a client's Google Ads spend by $1,126,163.73 (+148.28%) & conversion rate by 4.93% (+219.59%) in one year - which generated 7,190.14 more leads (+115.53%) & decreased CPA by $59.87 (-25.96%). - Achieved revenue growth of $666,803 for Bing/Microsoft Ads from 2018 to 2022 by maintaining client retention & ad platform expertise. - Earned & maintained Partner tier status in Microsoft's Advertising Partner Program for 4 consecutive years (2021-2024). ► 𝑪𝑬𝑹𝑻𝑰𝑭𝑰𝑪𝑨𝑻𝑰𝑶𝑵𝑺: - Google Ads Search Cert. - Google Ads Measurement Cert. - Google Ads Display Cert. - AI-Powered Performance Ads Cert. - AI-Powered Shopping Ads Cert. - Google Ads Video Cert. - Google Analytics Cert. - Microsoft/Bing Advertising Search Cert. ► 𝑷𝑼𝑻𝑻𝑰𝑵𝑮 𝑰𝑻 𝑨𝑳𝑳 𝑻𝑶𝑮𝑬𝑻𝑯𝑬𝑹 - 𝑻𝑯𝑬 𝑭𝑹𝑰𝑬𝑵𝑫𝑳𝒀 𝑹𝑬𝑴𝑰𝑵𝑫𝑬𝑹: I'm seeking new opportunities to take my career, your business, &/or your client's business, to the next level. If you're looking for a reliable, go-getter who knows marketing inside-out, let's talk.