AlchemyLeads | Best Enterprise SEO Servicing the CBD, Health & Wellness Industries | No Contracts!

Founder & CEO

GoDaddy

Contributing Author

CLAP CREATIVE - Magento Development Company

a Joint-Venture (JV) that was extremely profitable for all parties.

As the VP of Sales, I generated over $250,000 in additional revenue during the first year, and $500,000 in total new customer accounts for Web Development and Migration Services.

As the VP of Sales, my responsibilities included physically meeting with all potential clients, across the United States - as I was the only US Based representative of the company.

This meant that not only was I the face of the company, but I also served as the client liaison between new sales and account fulfillment.

National Sales And Marketing Director

Giant Partners: America's #1 Data Driven Marketing Agency

I was so good that the parent company asked me to come back..

Develop brand strategy and streamline / build out project management processes and operational systems.

Acting as the Marketing & Business Development Director: focused on Sales & Marketing, Product Development, Project Management, and Personnel Development with our Lead Generation (BDR) Department.

Sourced and managed new internal, external, appended and blended (Modeled) prospect databases for Business Development Representatives to market to.

Develop and build out our suite of digital products & providing proof of concepts of those products before going to Market with.

Strategic consulting, including business plan, product development, and sales collateral of new products: Ping by ListGIANT and Active Audiences - and utilizing sales strategy development to optimize the feedback loop.

Generate new marketing ideas on a daily basis, and explore potentially lucrative advertising opportunities in new markets. Creating content and marketing materials as business collateral for new products or marketing campaigns. 

Develop channel partnerships with external organizations to create lucrative Business to Business relationships.

Campaign / Project manage digital media and direct marketing clients, coordinating key company & client initiatives while also acting as the liaison between Giant Partners Marketing and Sales Departments to increase synergy and streamline operations.

Work directly with the CEO, COO, & Chairman of the Board on projects & initiatives.

Senior Director Business Development

Deluxe

Bluntly speaking, this was my most “corporate-y” job

Trained in Kenshoo for PPC Management

Actively managed over $100,000 in monthly Ad Spend, and was a top Adwords performer within the firm.

Pay Per Click Director

LeadsMarket.com

This company was my favorite startup to work in, but I didn’t feel like I quite fit in. Shout out to Frank, the “Mad Scientist” and an early mentor in the wider context of “marketing”


Oversaw, Monitored, and Managed Thousands of Internal IT, Web, & Marketing Projects from Vision to Implementation and Ongoing Refinement

Built and Managed Several Internal PPC and Direct Mail Campaigns in US & UK Markets provide Scalable ROI in both Digital & Direct Campaigns.

Implemented Search Engine Marketing Best Practices to Increase Organic Rankings on Google, Yahoo, & Bing -- as well as Increasing Overall Website User Growth YoY.

Develop & Implemented Internal Link Building and Press Outreach Strategies Including Links from Mashable, Inc., Adweek, Wikipedia, YahooFinance, CNBC, and more. Managed Vendor Relations and the Performance of Multiple External Projects Simultaneously.

Managed and Oversaw the Design, Development & Deployment of 100+ Mobile-Friendly Websites. Collaborated with Design & Development Teams on a Day-to-Day Basis, Creating Conversion Enhanced Banner Ads for Re-Marketing Campaigns and Display.

Consult with Technical Staff and Email Marketing Department to Create Advanced JavaScript Forms & Engaging Email Offers and Creatives. 

Improved Customer Experience by Creating Surveys, Customer Loyalty Programs & Responding to Account Managers Requests for Internal Custom Reporting Enhancements.

Coordinate Multiple Projects with IT, Design & Development Staff to Meet Project Deadlines and Optimize Internal Workflow. Led and Oversaw the Execution of Enhancing our Robust Internal Reporting Software to Reflect Custom Segments and Dashboard Views.

Collaborate with Business Development and Account Managers to Optimize Affiliate Campaigns and to Cater to Affiliate IT / Marketing Requests

Developed & Executed Content Creation Calendar and Strategy in Order to Provide Educational Resources for Prospective Affiliates and for Press Distribution Purposes.

Director of Operations

RANKGIANT

Helped create this digital marketing company from the ground up - building a 7 figure business from scratch.

Helped Facilitate Rapid Growth Within DBA; RankGIANT (+397% Growth in One Year) by Providing Sales and Solution-Based Customer Support to All Clients. Personalized annual booked revenue was above $500,000

Self Generated $600,000+ in New, Repeat & Residual Business with RankGIANT through 2013

Achieved an Annual SEM Client Retention Rate of 73% Within the Year of 2012-2013

Achieved an Annual SEM Client Retention Rate of 78% Within the Year of 2013-2014

Project Managed More than 30 Clients and 45+ Websites Continuously through 2014

Produced RankGIANT Sales & Marketing Material for all New RankGIANT Account Executives

Managed Client Social Media Campaigns; Developing Content for Social Updates, Ad Copies, Newsletters, and a contributor to Client Blogs & The RankGIANT Blog

Facilitated Front-End New Client Custom Multi-Channel Marketing Strategies to Identify and Address Client Pain Points, Optimize Client Sales Funnels & Attain Client Revenue Goals

Coordinated and Implemented Execution of Custom Digital Campaigns to Meet RankGIANT Fulfillment Goals & Timelines with Operational Staff

Work Directly with the Director of Operations & Senior Operations Staff
Report Directly to the National Sales Director, CFO, COO & CEO

Leveraged Analytics Data from Multiple Sources to Gain Insights, Add Value, Identify Trends, and Make Strategic Recommendations to Improve Campaign Performance Indicators.

Conducted Competitive Industry Research to Stay Ahead of the Curve with Market Trends, Industry Updates, and Advertising Strategies Across Several Verticals.

Responsible for Delivering Unparalleled Communication Based Around SEM & Big Data Knowledge to Provide a Clear and Precise Vision for all Clients in order to Improve ROI Across Several Multi-Faceted Ad Campaigns

Senior Marketing Consultant

As the Founder and CEO of AlchemyLeads, I have been leading a team of 10+ digital marketing superstars for over six years, helping B2B & DTC Shopify brands scale their online visibility and lead generation goals. 

I am passionate about creating and implementing SEO strategies that deliver measurable results and sustainable growth for our clients. We have generated over $94M in attributable lift in revenues for our clients since inception.

With more than 15 years of experience in the digital marketing industry, I have extensive knowledge and skills in various aspects of marketing and entrepreneurship, such as SEO, PPC, Facebook Ads, email marketing, direct mail marketing, video advertising, data analytics, project management, operations and more.

I am also a contributing author at GoDaddy, where I share my insights and best practices on SEO, content marketing, link building and entrepreneurship. My mission is to educate and empower B2B and Ecom marketers to leverage the power of SEO and inbound marketing to grow and scale their midsize to enterprise businesses.

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