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Chris founded his agency 'Teknowledge' in 2002, as a full-service multimedia agency (digital, before digital was invented). The agency served SME clients from local businesses, nightclubs, and venues like Alhambra to global entities like Multiplex. In 2009, the business shifted from digital to immersive emerging technology and became a leader in the interactive space, focussing on experimental augmented reality, VR, touch-control, eye-tracking, and gesture gaming systems. Re-launched as 'tkm9' the agency commercialised interactive gaming platforms for major global brands including Schweppes, Coca-Cola, Blackberry, Peroni UK, Nintendo, and Etihad Airways - leading to the expansion of the agency into the Middle East. Chris took charge of the Middle East business in 2012, relocating to Abu Dhabi, where he ran the agency locally until 2017. After exiting tkm9 in 2017, following a global restructuring of the business, Chris became head of Innovation at the largest locally-owned communications agency in Dubai - developing emerging technology strategy and execution (AI, Big Data, VR/MR, Blockchain, IoT) for some of the region's leading brands and government entities - including Dubai Holding, Dubai Future Foundation and the RTA. Since 2020 Chris has been lending his experience to agencies the world over, as a marketing agency coach and via his podcast "The Peak Performance & Predictable Growth Show". Chris shows agency owners how to make more money in their agencies - accelerating their progress to $100k+ months - by focussing on proven models and principles, working less, enjoying more, and taking control of their business. In late 2021 Chris joined digital agency Insiteful as Head of Growth & Performance to help the agency and its clients to create predictable growth during these volatile times. Chris applies a strategic and practical lens when considering client outcomes, working with clients to create beautiful marketing that generates business growth and long-haul value.
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