Dan Kelly's Linkedin Analytics

I am passionate about User Experience, Usability, and User Centered Design. In the mid-90's I started reading everything I could about usability, direct marketing, and online marketing. It started with Alan Cooper's "About Face"​ in 1997, then Jakob Nielsen's "Designing Web Usability"​, to Steve Krug's "Don't Make Me Think"​. I created my first product on how to create simple "direct response" style websites in 2005. Ever since that launch I've been using Ad tracking and split-testing technology to improve my business, as well as the business of a few close friends/clients. I’ve written my own high-converting sales letter and emails, as well as developed several very profitable sales funnels for myself and a few personal friends who became clients. ===== Skills ===== * Passionate about effective, user centered and goal centered experience design * Excellent problem solving skills, from problem identification through solution design and delivery * Extremely fast learner with a thirst for knowledge in all areas related to experience design, conversion optimization, and online marketing * Communicate well with business owners, end users, and software/technical analysts * Passionate about analyzing and optimizing business systems and websites * Experience designing, developing, implementing, and testing digital marketing initiatives * Equally successful in both team and self-directed settings * Enjoy collaborating and communicating within a team, as well as across other functional areas * Excellent communication skills, both written and verbal * Experienced in software and website design, prototyping, and testing Specialties: Conversion Rate Optimization, Multivariate Split Testing, A/B Split Testing & Conversion Tracking, Direct Response Marketing, Direct Response Copywriting, Internet Marketing Strategy, Email Marketing, Information Marketing, Designing Profitable Sales Funnels, Usability and User Experience Design