Hey Digital

1. Drive trial signups, demo bookings, and closed-won revenue for clients by building, managing, and optimizing their paid advertising campaigns across a variety of platforms.

2. Provide strategic direction for the accounts under purview, provide advice and support to the rest of the paid media team with knowledge-sharing sessions and lead on some client-facing communication.

3. Delivered an impressive 18.50% increase in cloud conversion growth and a 17.05% decrease in Cost Per Acquisition (CPA) for a Product Analytics company by implementing audience targeting experimentation, updating campaign messaging, and channel experimentation.

4. Optimized campaigns for an accounting software company, resulting in a 39.1% increase in trial signups and a 9.7% decrease in CPA through campaign consolidation, bid strategy experimentation, and landing page optimization.

5. Successfully reduced ad spend by 22.61%, achieving a 27% increase in demo bookings and a substantial 38.92% decrease in CPA for a comprehensive clinic management software.

6. Streamlined reporting processes by building a Google Looker Studio reporting dashboard template, reducing the team's dashboard build time by 2 hours.

7. Developed different Standard Operating Procedures (SOPs), including the Google Search Strategy playbook, providing a structured approach for running paid search campaigns based on varying budget levels and goals.

Performance Marketing Strategist

Starcom Media Perspectives

1. Managed the online campaign for The Will To Win book launch campaign for a notable figure in the Nigerian Advertising space - Biodun Shobanjo using Google Display Ads, Facebook & Instagram Ads, and Email marketing to drive 200+ attendee registrations and 150+ book pre-orders.

2. Improved Paid Search campaign performance by driving down CPC costs by 40% for a financial services company.

3. Prepared interactive consolidated marketing reports across Facebook, Instagram, Search, Display, YouTube, Programmatic using Google Data Studio.

Brands Serviced: VISA Nigeria, VISA Ghana, GBFoods (Bama Mayonnaise & GinoMax Seasonings)

Senior Executive, Digital Media

Webcoupers

1. Managed and developed a team of three saddled with the responsibility of implementing effective and efficient media buying and planning schedules for clients with the aim of becoming planners within 6 months. 

2. Created, managed and executed Tier 1 and Tier 2 paid search, display, mobile app and paid social media accounts and media buy for different client’s mobile marketing campaign with an average monthly spend of over $200k.

3. Developed and implemented in-depth conversion metric tracking strategy primarily through Google Tag Manager, Google Analytics goal creation, UTMs, and DSP conversion pixels.

4. Drove over 100,000 mobile app downloads using Google UAC and Facebook App Install campaigns achieving an average cost-per-install of $0.32.

5. Setup and executed lead generation campaigns for Halogen Security which led to successful B2B & B2C relationships

6. Managed relationships between multiple parties including media platforms, clients, and internal contacts to ensure objectives are met whilst driving profitability for both the brand and client.

7. Coordinated the account management team for quality status notifications and also generating accurate and insightful reports for both management and clients.

Brands Serviced: Globacom Nigeria, Globacom Ghana, Halogen Group, Sterling Bank (OneBank), Mouka Limited, Isox Shipping, FantasyNG, Haptics Limited

Lead Account Strategist

1. Created and executed digital media plans for Sports, Telecommunications, Security and Finance clients. This also included optimizing all live digital advertising campaigns on a daily basis.

2. Drove 40,000 app installs for Glo Cloud at ₦187 CPI at an install rate of 15% (above industry rate of 9% for Telcoms) within 6 months.

3. Achieved 6,047 signups, 284,728 games played across gaming sections and a 48.62% MoM increase on games played for a gaming client.

4. Implemented new SEO strategies to rank the sister company Haptics Limited for industry keyword - digital marketing training in Lagos on the first page of Google SERP.

5. Implemented CRO for shipping and logistics brand to improve her conversion rate from Google Search and Google Display campaigns by 40%.

Brands Serviced: Globacom Nigeria, Globacom Ghana, Halogen Group, Sterling Bank (OneBank), Mouka Limited, Isox Shipping, FantasyNG, Haptics Limited

Account Strategist

Webcoupers is a creatively led and data-driven digital agency in Africa whose vision is to grow African businesses with locally relevant world-class solutions. 

1. Managed digital budget and ensured performance of campaigns met and/or surpassed client’s expectation.

2. Provided reporting for all digital advertising campaigns using key industry metrics on a weekly and monthly basis across Google Search, YouTube, Display, Social and Programmatic.

3. Implemented new SEO and SEM strategies to grow client’s freight website search traffic by 60%.

4. Worked with Data Analyst to develop in-depth conversion metric tracking strategy primarily through Google Analytics goal creation, UTMs, and DSP conversion pixels.

Brands Serviced: Globacom Nigeria, Globacom Ghana, Isox Shipping

Account Manager

Haptics Nigeria

1. Trained over 700 individuals and SMEs on the Google Digital Skills programme to improve their employability skills and how to use digital tools to grow their businesses.

2. Facilitated the hands-on Google Ads Masterclass in conjunction with Grow With Google where I taught Google Ads to over 50 participants in attendance.

3. In collaboration with ImpactHer, I delivered an online practical training session to over 100 business owners across Africa on how to use Google Ads to reach customers.

4. Trainer for Digital Marketing Institute's CDMP program organized by Haptics.

Trainer on the Google Digital Skills Program

Asonic Associates Limited

Asonic Associates Limited is an Engineering Consulting and Project Management firm established with the aim of providing efficient and precise consultancy and management services to desiring clients.

During my mandatory National Youth Service period at Asonic Associates, I was able to accomplish the following:
1. Drafted and designed the mechanical services for a 6 bedroom duplex which includes the water supply,
drainage, and heating, ventilation and air-conditioning sizing using Autodesk AUTOCAD software.
2. Represented CAD Drawings showing various mechanical services (water supply, drainage systems,
firefighting systems, and HVAC) in Isometric view using Autodesk AUTOCAD software.
3. Attended technical and site meetings to ascertain progress of ongoing projects.
4. Supervised, documented, and took inventory of material supplies and usage in one of the project sites.

Building Services Design Intern (Mechanical Engineering)

Goly

Goly is a mobile skill marketplace that helps busy professionals outsource their tasks to skilled people. All happening from a smartphone. This represents a tremendous opportunity pool for skilled people in exchange for monetary value. Goly is all about bringing those opportunities to a trusted platform secure enough for providers and seekers all at the push of a button.

During my internship period at Goly, I was able to accomplish the following:
1. Managed the company’s social media profiles and presence including Facebook, Twitter, LinkedIn, and Instagram where the Facebook page likes were increased by 200%.
2. Carried out weekly routines by creating shareable content (using photoshop and canva) appropriate for specific networks to both spread the Goly brand, content, and links.
3. Monitored the buying journey of customers through mixpanel analytics and assisted in helping them
convert.

Marketing and Communications Intern

Goly is a mobile skill marketplace that helps busy professionals outsource their tasks to skilled people. All happening from a smartphone. This represents a tremendous opportunity pool for skilled people in exchange for monetary value. Goly is all about bringing those opportunities to a trusted platform secure enough for providers and seekers all at the push of a button.

Responsibilities:
1. Coordinated a team of 20 members from different academic backgrounds to increase the number of GOLY users on campus from 0 to 200 within the first three months of the program.
2. Developed Strategies to build brand awareness in the University community which included educating the University community, using the Unilag CampusLife platform for information dissemination, and the Goly Xmas Campaign.
3. Accomplished the goal of having about 20 transactions carried out in the Goly Xmas Campaign.

Campus Ambassador Program (CAP) Lead

Campus Life

University of Lagos Campus Life is a platform committed to providing students every opportunity to make the most of their time at the University of Lagos by providing exquisite content ranging from official university updates to fashion, sports, interviews amongst the variety of content available on the platform.

Scope of Work:
• Provide content on interviews with students.
• Curate content and articles that would inform students.

Content Creator

TOTAL

During my internship period at Total, I learnt and was able to accomplish the following:
1. Prepared and reviewed Job Risk Assessment (JRAs), Permit-To-Work (PTWs), Scope of Work (SOWs), and Bill of Services (BoS).
2. Embarked on routine facility inspection and monitoring at Total DW residential locations which included the water treatment plants, air conditioning systems, and generators.
3. Attended weekly meetings with contractors where KPIs and issues regarding various locations manned were discussed and goals for the upcoming week were set.
4. Co-supervised and reported on the replacement of an Automatic Transfer Switch (ATS) at one of the
residential locations.

During the 6 month internship period, I completed the following training and received the TUCN/HSE Certificates in:
• Basic Natural Attenuation of Chemicals of Concern and Basic Impacted Site Assessment Training
• Basic Offshore Oil Spill Response Training
• Basic Inland Oil Spill Response Training

Technical Facilities Intern

As the sun rises, so does the pulse of the SaaS industry – a realm where innovation meets opportunity, and every click holds the promise of growth.

With over 5 years of navigating the ever-shifting currents of the digital realm, my goal remains to show you how much the digital landscape is alive with possibility.

As a certified digital marketing expert, I'm committed to providing strategic direction and approach to maximize results for SaaS companies by:

 → Optimizing their signups
 → Improving Demo Bookings
 → Increasing closed-won revenue through strategic performance marketing strategies.

My approach is rooted in data-driven insights and strategic experimentation that transforms clicks into conversions, and signups/demos into sustainable pipelines of growth.

Whether you're looking to optimize your SaaS growth strategies or explore new opportunities for collaboration, I'd love to connect!

 The next chapter awaits – are you ready to turn the page?

Taplio

Emmanuel Mang Dickson-Dieke, CDMP's Linkedin Analytics

Emmanuel Mang Dickson-Dieke, CDMP

Want to drive more opportunities from LinkedIn?