WYN RYAN

At Wyn Ryan, I lead deal origination and capital strategy with a focus on acquiring and growing small to mid-sized businesses in North America.

My role includes:

Identifying acquisition opportunities in fragmented industries.

Building relationships with business owners, brokers, and advisors.

Structuring creative, win–win financing solutions (equity, seller financing, and debt).

Coordinating with investors, lenders, and strategic partners to secure capital.

Supporting due diligence and integration strategy alongside our leadership team.

I’m passionate about connecting with business owners ready for succession and investors seeking long-term value creation.

Director, Capital & Acquisitions

Base Nurture

-Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialisation.
-Managed workflow between staff, coordinating documents, planning, and creative material
distribution.
-Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
-Utilized market trends and target audience statistics to effectively and appropriately market products.
-Performed market segmentations, targeting and positioning for each product line.
-Researched developing trends to stay updated with new ideas and marketing practices.
-Used data analytics to track lead generation campaigns and improve quality.
-Maintained documentation, detailing assignments, in-progress work and completed project milestones.
-Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
-Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
-Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
-Responsible for KPIs (Growth rate & Retention rate)
-Continually maintained and improved company's reputation and positive image in markets served.
-Weekly meetings with team to monitor performance.
-Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
-Managed budget allocation and resource utilization to maximize marketing ROI.
-Created and managed social media campaigns to increase brand engagement.
-Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
-Conducted market research to identify new opportunities and target markets.
-Devised content strategy to effectively engage target audiences.
-Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Marketing Manager

Owner

Core Financial and Management Solutions

-Planned marketing initiatives and leveraged referral networks to promote business development.
-Identified appropriate marketing channels and target customers for campaigns.
-Maximised advertising efforts by developing content for media relations, corporate communications, and social media posts.
-Monitored trends in social media, industry, and competitive landscape to create new material.
-Designed and implemented advertising and public relations activities.
-Monitored social media questions and comments and appropriately responded.
-On boarded new team members and coached personnel in marketing tasks.
-Shadowed senior personnel on complex marketing pursuits to build skills set.
-Managed over 50 customer calls per day.

Marketing Specialist

-Tracked and reported on marketing campaign responses.
-Composed daily posts for social media and helped build corporate presence on Twitter,
Facebook, and Instagram.
-Boosted brand awareness with target customer demographics with social, print, and email
campaigns.
-Answered general marketing department inquiries by email, phone, and mail.
-Used online and offline marketing to generate leads, increase visibility and drive sales growth.
-Organised logistics for marketing and proposal strategy meetings.
-Developed and executed marketing plans for trade shows and other events to increase brand awareness.
-Developed and tracked performance indicators to measure results of marketing campaigns.
-Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
-Planned and executed internal and external marketing events.
-Managed workflow between staff, coordinating documents and creative material distribution.
-Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
-Created engaging brochures and flyers to use for promotional materials and distribution.
-Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
-Created and managed social media campaigns to increase brand engagement.
-Analysed and reported on KPIs to validate and demonstrate success of marketing campaigns.
-Conducted market research to identify new opportunities and target markets.
-Devised content strategy to effectively engage target audiences.
-Managed budget allocation and resource utilisation to maximise marketing ROI.
-Captured new customers by optimizing business strategies and launching products to diversify offerings.
-Increased sales by 25%

Marketing Coordinator

Wyn Ryan focuses on connecting capital with opportunities, where my role as Director of Capital & Acquisitions involves deal origination, capital strategy, and facilitating win–win transitions for small to mid-sized businesses in North America. By collaborating with business owners, brokers, and advisors, we identify acquisition opportunities and structure creative financing solutions that align with our stakeholders’ goals.  

Armed with an ACCA qualification and expertise in mergers and acquisitions, I bring a unique perspective to sustainable business growth and succession planning. My commitment lies in safeguarding legacies while delivering value-driven results for investors. I'm passionate about fostering meaningful transitions and building long-term value for all parties involved.

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