Fri3nds Agency

Chief Executive Officer

Hello Russo

We enable people to transform their reality. 
The world is constantly changing; you can be a catalyst.
We specialize in creating a space where innovation and execution intersect. 
We unleash your exponential power and create a plan so we go above and beyond every day.

- Business transformation
- New business models discovery
- New product creation
- Creation of new business units / verticals
- Discovery of new services
- Product and Project Management Consulting

We can:
- Awake session - Your introduction to the "new way of doing business". It's a quick introduction on exponential digital strategy and transformation. During this session, we'll review the framework in itself and answer some questions on how it would look like for you.
- Massive Transformative Purpose workshop -  Help you discovery your MTP (your WHY) that will serve as your North Star and focus your company and staff on a clear objective. 

- Execution - From leading the transformation on your organization, to leading individual efforts (projects and products) we'll be there for you.

Founder

Dream Tank

Council Member

Kubikware

2019 INC 5000 honoree (#480) Software agency with HQ in FL and NY and 80+ employees distributed across the USA, Argentina, and Uruguay.

Collaboratively managed and guided the setup and implementation of the Miami HQ. Directed the daily operations and activities associated with rolling out a new facility, ensuring proper handling of all project engagements, while leading a high-performing team of 25-remote resources. Consulted with project stakeholders and executive management team to stress the importance of product development, secure approval to adjust priorities, and allocate necessary resources to ensure proper coverage to meet project deadlines.

- Leadership: Led an 80-member team of multi-functional  professionals, designed fourteen mobile apps, managed 27 projects, and implemented 12 process improvements.
- Coaching and mentoring: worked with the product development team, providing first-rate, hands-on assistance to enhance operational efficiency. Recognized by the CEO and clients for maintaining 100% productivity and releasing products.
- Strategic Planning: Developed and instituted strategic plans to govern portfolios with aggressive product development schedules, and complex builds, to maximize engineering team throughput and performance metrics, allowing Project Managers to manage clients’ expectations against requirements and project timelines.
- Overhauled applications, and redesigned UX for iOS and Android devices, as well as web formats.

Operations Manager/Head of Accounts

QRoom LLC

Co-Founder and Chief Operating Officer.

I also lead my teams as Creative Technologist, helping define creative and technological vision for the products and companies we help.

We are a passionate team of Webflow Experts and Flutter Experts that help products and companies stand out 1/8'.

- Website development
- Web application development
- Flutter development
- Mobile development
- Brand Strategy
- Innovative Design

Co-Founder & COO

Rokk3r Labs

Miami based hybrid incubator, venture builder and the world’s first ‘co-building’ platform for entrepreneurs, corporations and investors to create exponential startups.

On-boarded to advance the co-building phase for a portfolio of companies, handling all aspects of developing and implementing strategic plans to leverage the qualities of each company’s founder. Instrumental in selecting companies that align with the overall ecosystem.

- Leadership: Led a high-performing team of 35 business and technical professionals, deployed eight mobile apps and 10 web apps, managed 17 complex project engagements, and improved 12+ processes during tenure. 
- Strategic Planning: Coordinated efforts with senior level management and company founders to assess current business processes and daily activities and finalize decision to establish a recruiting department. Spearheaded initiative to develop, implement, and manage the “Staff-on-demand” department, to handle all resource allocation and recruitment processes. 
- Business Development Negotiation: Successfully launched five new companies within one year, and effectively managed budgets ranging from $50,000 to $250,000.

Sr. Manager

Leaducate

As a Product Manager my daily duties are basically defining the scope of the 3 products and lay out the roadmap to align and accomplish the business objetives.

* Oversee the design & development of new functionalities.
* Managing the 3 large backlogs for the active products.
* Requirement gathering from 8 stakeholders.
* Report to the COO & CEO.

Product Manager

InfinixSoft

My daily duties involve several kinds of activities, from PMO perspective and from OO perspective:

* Leading the Software Factory into meeting all the deadlines and within scope.
* Detect and foster new leaders, architects and experts developers.
* Act as overall engagement manager for all the clients in the portfolio.
* Project status reports to CEO & COO.
* Risk Management
* Procurement Management
* Quality Management
* HR Management
* Team performance appraisal
* Process improvements

Accomplishments:
* Fully plan & implement Agile Methodologies for the SF.
* Analyse and implement an Agile Project Management tool.
* Software Architecture in-house training for the SF.

Head of PMO & OO

Freelance International Business Architect for mobile projects

International Business Architect

Kapsch TrafficCom Argentina

My daily duties are to control and monitor the projects in all the aspects of the project, such as: 

* Integration Management (Metrics report and analysis)
* Time management (using an internal tool to control the correct assignment of hours to the project
* Cost management (budget control and forecast), 
* Quality management (along with the QA&QP team perform the pre-audit checks, follow up of QP Non Conformities)
* Resource management (manage and plan the resource allocation for the project)
* Communication management (elaborating PMO Dashboards, Weekly project status reports, updating all project documentation) 
* Risk management (risk matrix update, issue tracking, escalations),
* Procurement management (monitor and control all the expenses from outsourced contractors) 

* Process Improvement (detect, analyze and implement) Template design for PMO, Follow up on action items.

PMO - PM Jr

Network Solutions

My daily duties were to design, develop and maintain different Java modules and applications, using:
- Java core, Spring, Struts
- SunOne (Glassfish)
- SVN, True Change
- Code Refactoring

Also woking on side-projects, such as developing Eclipse Plugins to improve code quality or maintaining an specific site for Wholesales. and presenting new business opportunities.

We worked with Agile Methodologies,  as simillar as Scrum as possible

Accomplishments:
- Led a small training for my internal team on developing Eclipse Plugins
- Participated in the achitectural refactor of Network solutions core product.

Software Engineer II

CEO @ Fri3nds Agency | Innovative Tech Visionary

Marcelo Russo, CEO of Fri3nds Agency, is a digital marketing, design, and technology expert with 18+ years of experience helping companies navigate the tech world. He specializes in creating and scaling Minimum Viable Products (MVPs), enhancing communication with audiences, and strengthening ideas and partnerships.

Marcelo empowers companies to become market leaders through the use of cutting-edge technologies such as Webflow & Flutter for both B2B and B2C clients. He excels in creating visually powerful websites, from no-code to full-code, resulting in website generating more than 1 million visits per month.

Marcelo is also experienced in e-commerce, having maintained sales of over $50M in MRR and mobile application optimization, resulting in operational savings of $250k for multinational organizations. 

He leads a highly skilled team at Fri3nds Agency and welcomes new opportunities to join forces and create the next big thing.

Check out Fri3nds Agency's portfolio at www.fri3nds.com

Welcome to my word, I'm ready to join yours!

Taplio

Marcelo Alejandro Russo's Linkedin Analytics

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