Delidrinks

Distributeur de Boissons, Snacking, Bubble tea, équipements et emballages pour le foodservice, le retail etc

Senior Key Account Sales Manager

Freelance

Freelance for your sales and marketing strategy projects!

Sales and marketing strategy

Lamazuna

Sales lead for new businesses (retail, destocking, new countries) and sales strategy for the Lamazuna Group
Creation and development of a zero waste cosmetic brand called KISUPU
• In charge of the creation of the products & the brand strategy: commercial and marketing
• Creation of an online community to co-create the brand

Brand Manager KISUPU & Sales development LAMAZUNA GROUP

Nossa! Fruits

Co-creator & country manager France of "Nossa" and "Terraçaí" Brands -NOSSA FRUITS, (Paris - France) 
•	Creation and development of organic products within a sustainable project to preserve the Amazonian palm trees and establish fair trade with the local producers
•	Definition and management of the company's strategy
•	Launch of 15 products (frozen pulps, juices, smoothie packs, açai bowl machine)
•	National commercial development (On trade, Off trade, Industrials, Freelancers)
•	Recruitment, management of 5 employees
•	Design and implementation of the marketing mix
•	Management of the online marketing strategy (Internet sites, social networks, Newsletters, Blogs etc)
•	Management of the Offline marketing strategy (Partnerships, events, POS, sales support, etc.)
•	Achievements: Turnover of more than 2M € generated in 2 years. Clients achieved: 
- Foodservice (distributors & clients) Transgourmet, Foodex, Forezia, Pomona passion froid, Api restauration, Bergams, Delidrinks, Vergers st Eustache, Cojean, Le pain quotidien, Pomme de pain, Frichti, Boon, Côté Sushi, Paradis du fruit, Mariages frères, Juicelab, Wild and the moon, Plaza Athénée, Elior, Sodexo, juste à temps, Dejbox…
- Retail bio (distributors & clients) Kilimandjabio (Relais vert), Aquibio, Vitafrais, Naturalia, Bio c' Bon, Biocoop, NaturéO, Biomonde, Accord bio, Cœur de Nature, Bioazur, Ecoveritas (Espagne) etc…
- Retail : Carrefour, Franprix, Monoprix, Monop’, Auchan,  Greenweez
- Industrial partners : Amorino, Terre Adélice, Sucrés Salés…

Country manager France

UPSELL - REDBULL

•	Responsible for sales development of the Red Bull brand (market share, share of shelf, numeric distribution, weighted distribution) -- OFF TRADE
•	In charge of the implementation of Red Bull’s trade policy: corporate sales plans, assortments  
•	Recruitment, coaching, training and management of sales persons (12 people) 
•	In charge of sales report and KPI tools, customer statistics the sales force’s tools
•	Results analysis, reporting, action plans

Regional Sales Manager RED BULL

SABMiller Brands Europe

International launch of a premium Belgian Abbey beer brand & Brand activation ON TRADE / OFF TRADE– St. Stefanus (France, UK, Italy)

Development of International Brand Strategy and brand consistency (FR, UK, IT) (400K€):
•	Follow up of local business strategies and marketing plans (Brand Plans / KPI’s / P&L / marketing mix)
•	Development of POSM for the International Sales Force (On-trade & Off-Trade) 
•	Development of the International digital communication strategy (UK & FR) 
•	Website, E-shop, Twitter, Integrated blog
•	Media Campaign: PPC, GND, SEO, Adwords, Youtube channel, Facebook ads, Google analytics
Achievements: 40 000 unique visitors, Online sales French Market: +150%, 100 000 views on youtube

Trade Marketing on the French Market: 
•	Qualitative research (professionals and consumers, Nielsen Panel), sales analysis 
•	Market analysis and market evolution follow-up (price benchmark / Nielsen) 
•	Product launches and sales follow-up

International Junior Brand Manager

L'Oréal Brandstorm Competition

Product creation and 360° marketing campaign design for the DIESEL brand
•	Market analysis (Panels: IRI, Nielsen, Euromonitor) for the launch of a new product range (Men’s beauty product)
•	Design and development of a range of products, their marketing campaign and adverts
•	Development of a communication campaign with a communication agency (Sektor) 
Achievements: National Winner (Denmark) and International Finalist among 43 teams and 60 000 participants

Brand Manager - DIESEL

CPM France

•	Sales & promotion of a product range (FMCG) in Supermarkets & specialized stores   
•	Highlighting of the brand and implementation of the marketing and promotion strategy
•	Brands: Sobieski, Ariel, Pampryl, Grand-mère, Hp, Nokia

Commercial service provider

I have more than 10 years of experience on FMCG. I have worked on different type of canals: Horeca, On-trade and off trade, Industry, etc.

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