Laetro

The new way for brands to get creative.

Oversee the creative, delivery, and community teams. Our goals involve fostering an amazing platform where creatives can prosper and partners can make the most of creative talent to bring their brands to life.

SVP, ECD - Creative + Brand + Operations

Bumpkin Institute

Bumpkin Institute is a brand and creative consultancy.

We excel at not leaving serendipity to chance. We like to throw around the word gestalt.

Scope
_Brand strategy, identity, positioning, narratives, and design
_Creative storytelling, direction, writing, and uplift mojo
_Marketing channel harmony

Founder

BERKELEY ATHLETIC FUND

Executive Board Member

Mercari US

Established the Creative & Brand team. Developed new brand narrative and evolved brand identity. Built out creative capabilities, scaled and oversaw team, established an agency roster, and worked closely with creative partners (Disney, Pixar, Illumination) to bring the Mercari brand to life across all full-funnel integrated marketing efforts that grew MAU from 4.6 to 5.6 million.

Director,  Creative & Brand

Range

Advisor

Building the future of work - Range develops software that helps teams be better teams, and organizations create better working cultures.

I led the development of the nascent marketing function across channels - creative, brand, social ads, product marketing, and strategy.

Chief Marketing Officer

Google

Worked with the Google EMEA team on two main projects: 

_Creative Excellence: provided strategic guidance on crafting briefs and bringing on-brand creative to life across the B2B product and program portfolio

_Diversity & Inclusion: Developed and led a curriculum to help Google EMEA Marketing understand how to best put an inclusive lens on their work. Led D&I workshops in Spain,
Denmark, Croatia, UAE, Italy and London offices.

Creative Director, Brand & Marketing Strategist

Led projects to help Google marketers bring the brand to life across the Asia Pacific Region
_Diversity & Inclusion: drove programs and trainings creative strategy with an emphasis on diversity and inclusion (EMEA as well)
_Creative Excellence: guided B2C and B2B marketing teams on how to shape creative

Head of Brand Development, APAC

Led a team of 17 direct reports and a 5-person embedded agency responsible for the Google Brand in APAC

_Member of APAC senior marketing leadership team
_Grew the team from 11 to 17 and brought embedded agency on board
_Incubated and executed key brand-building projects across the region focused on diversity & inclusion (Women Will), China infrastructure, key product launches, and country-specific campaigns
_Oversaw Brand Expression for APAC including identity, naming, and campaigns
_Part of core APAC Marketing Creative Review (AMCR) team (VP levels) - provided creative guidance and brand approval in B2C and SMB creative review sessions
_Trained agencies and marketers as necessary in the brand

Head of Brand Studio, APAC

Oversaw brand expression team 
_Managed, developed and supported key brand and product projects, such as Google Fi, Customer Care, the Google Store, brand trust and value, Marketing Agency Roster 
_Oversaw Brand Expression for APAC including identity, naming, and campaigns
_Part of the naming team (e.g. Alphabet)
_Member of the 3C Executive Steering Committee

Head of Brand Expression, Global Brand Studio

Manage a team of two designers, lead editor, and a project manager 
_Developed Google's first agency roster - 12 creative and digital agencies
_Manage special projects, including Unifying Google, sales identity, and special executive projects (e.g. Eric Schmidt)
_One of the leads for North American marketing creative review: reviewed and approved creative for major B2B and B2C campaigns
_Led marketing training for Nooglers

Brand and Creative Lead, Global Marketing Communications

Creative Studio lead (6/6/11) - managed team of 5 designers
_Team completed an average of 230+ projects across Creative Lab, B2B, and B2C marketing per quarter 
_Marketing and creative lead for Watch this Space Google's first major B2B campaign that integrated our display offerings (YouTube, DoubleClick, Google Display Network, AdSense) | http://www.youtube.com/user/watchthisspace - won OMMA, Cannes awards
_Conducted  marketing training for Nooglers editorial training for Americas Marketing
_Led the development and open source launch of the new Google corporate font - Open Sans 
_Member of Creative Lab senior staff 
_One of the leads for North American marketing creative review: : reviewed and approved creative for major B2B and B2C campaigns

Sr. Marketing and Creative Manager, Creative Lab

_Editorial oversight - 100+ editorial projects per quarter, including brand guidelines, success stories, acquisition and retention marketing campaigns
_Led Scoutcamp email marketing platform - developed roadmap, business plan 
_Marketing case study training, vendor narrative and brand trainings

Sr. Editor and Marketing Manager, CMYK

_Editorial oversight - 100+ editorial projects per quarter, including brand guidelines, success stories, acquisition and retention marketing campaigns and industry newsletters.

Editorial Marketing Lead, Online Sales and Operations

e-Dialog

_Second hire brought on to help establish the UK office of a leading e-mail service provider. Helped grow the office to 20 people in one year. 
_Headed European Professional Services Group. Responsible for strategic development and implementation of comprehensive e-mail marketing and database management programs. Clients included Tesco, Marks & Spencer, eDiets UK, RCI UK, Intelligent Finance and Christian Aid. 
_Served as supervisor to Professional Services, Technical, and Creative team members 
_Drove all European communications activities for e-Dialog (PR, analyst relations) and was part of the US marketing team

Account Director

GlobalFluency

_Coordinated business development and strategic marketing programs for 15 European affiliate technology-focused marketing and PR agencies

Pan European Director

Neale-May & Partners

_Member of senior management team of third largest independent technology-focused strategic marketing and communications firm in Silicon Valley. 

_Led strategic development and implementation of comprehensive marketing and communications programs that included messaging and positioning platforms, press releases, white paper and byline article writing and editing, speaking opportunities, editorial calendars, collateral development, Web design and development, graphic design, marketing and trade show materials, and top tier media and analysts relationships. Clients included Fujitsu, Jetstream Communications, Amdahl, and Oki Semiconductor

Vice President

Executive with over 15 years experience leading brand, creative, and marketing strategy

Storyteller who understands how to brings brands to life 

Creative thinker and proven leader with award-winning results

Extensive experience managing world-class agencies

Led teams in North America, APAC & EMEA (dual EU/US citizen)

Specialized expertise in technology and digital media business landscapes

Strong record of success in C2C, B2C, and B2B creative marketing

Passionate about tech helping everyone prosper


WHAT: Internet. Apps. Mobile. Hardware. C2C, B2B & B2C. Ecommerce. Digital Retail. Digital Ad Platforms. Network Infrastructure. Private, Public & NGOs. Music Industry. 
HOW: Marketing that matters. Inclusive Storytelling. Developing Diverse Cultures. Design Thinking. Creative Direction & Enthusiasm. User Experience. Brand Strategy, Architecture, Identity. Customer Engagement. Product Marketing. Special ops. Flights of fancy.

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