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I lead the development of brand systems, digital products, and creative strategies that align business goals with cultural insight. My work spanns from hands-on design execution to high-level brand architecture and creative direction. I cut my teeth in Los Angeles, working in music and fashion on early product placement partnerships and artist events for names like Snoop, NORE, Dame Dash, Pro Keds, MTV, Universal Music Group, SONY, Jabra, MGM, The Wynn and more. At the same time, I immersed himself in the prop215 quasi-legal cannabis scene, learning cultivation, hashmaking, and the realities of an emerging market. That hands-on experience gave me a ground-level understanding of cannabis culture, a perspective that still informs my work today. I’ve helped launch and scale cannabis brands across the U.S. while advising global platforms like StockX. I have a reputation for saying what others won’t. Outside the lab, I sit on the board of Buffalo Cannabis Network and lead digital strategy at The Other Magazine.
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