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As a Content Strategist for TopRank Marketing, my diversity of experience and non-traditional career path are my greatest assets. Working with elementary students taught me a lot about human behavior and motivation. Working as a technical writer taught me how to rapidly onboard complex topics and write about them in both a B2B and B2C capacity. Working as a small business owner taught me… everything – including what it’s like to be on the receiving end of poorly formed brand solicitations. • How I help TopRank serve your brand • Top-performing SEO strategies marry data and mission. Data: Our team of in-house data scientists and SEO experts use proprietary methods to identify opportunities for growing – and owning – organic reach. Mission: First and foremost, our team maintains a close partnership with you so we stay looped in on what’s happening in your organization. We also tune into what’s happening in and around your industry. From there, I draw on my unique understanding of technical industries and human behavior to craft targeted and humanized content that earns clicks and drives engagement across the full funnel. It’s a team effort, and one I am proud to be a part of! • Other bits about me • Prior to my time at TopRank Marketing, I oversaw the growth of Honest Home Inspection through the storm of the pandemic, including a rebranding and strategic social media growth. HHI received recognition in 2021 as the Bronze Winner of the Star Tribune Best of Minnesota award. I am also a professional dancer who works with the medium of fire. As a founding member of Fandazzi Fire, I have entertained at festivals and private events throughout the Midwest. My home fair is the Minnesota Renaissance Festival, where our troupe is an anchor act at the Sherwood Stage. Our troupe consists of six dancers (one of whom is my best beloved) who work with a variety of fire props and perform complex fire stunts as well as three musicians who write and perform original and traditional music. I have two incredible humans in my life who call me Mom. I could write about them for the rest of my life and never come close to conveying what they mean to me.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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