Theresa Potratz, MBA

Unhinged History

Venture through the annals of the history you never learned in school. Uncover facts like Napoleon getting attacked by bunnies or details of the Beer Flood of 1814.

Podcast Host

smrtStudio Global, Inc

📈  Increased top-of-funnel conversions by 35% through conversion rate optimization (CRO).

💌 Built the email marketing and PPC programs to improve the sales funnel, focused on implementing A/B testing and employing conversion rate optimization techniques.

🤑 Created lifecycle marketing efforts increasing the LTV by 26%.

🏆 Through funnel conversion optimization, I increased the win rate by 41%.

Director of Growth Marketing

Oma Robotics

👶 For the majority of my time at Oma Robotics, I owned all marketing efforts for the AI-powered fertility start-up with my efforts making up ~95% of the total lead volume. 

📈 I maintained a 3.5 ROAS across all product offerings. 

💰I managed Oma's +$2 million ad budget, and optimized the sales funnel (most notably improving the number of MQLs converting to SQLs from 10% to 16% resulting in $160,000 per quarter). 

🤝🏻 For go-to-market plays, I act as a central point of contact between sales leadership and demand gen strategies.

😀 To aid in customer retention and drive acquisition, I create programmatic customer journeys. To continue improving efforts, I analyze and optimize Oma's demand generation portfolio to continually improve results.

🚗 As part of our robust marketing, I built the clinic marketing/field marketing function to operate with our efforts.

Director of Growth Marketing (Series A Startup)

Searchspring

#1 Ecommerce search, merchandising, and personalization SaaS company.

💰 Led 40% in revenue growth YoY.

📈 Increased LTV:CAC to 11:1.

💼 Maintained ROAS of 3.5 on PPC across Google Ads and LinkedIn.

👨‍🏫 Created a self-service customer training program, reducing customer churn, increasing product 
adoption, and enabling customer tier upgrades.

👩‍💼 Owned customer marketing; built and scaled high-performing sales enablement communications and client-facing assets for customer campaigns. These campaigns differentiated client experience that attracts new clients, deepens relationships, and drives net new and expansion growth.

🌉 Consistently bridged marketing, sales, and customer success through strong communication. By "marketing our marketing initiatives" I reduced communication cycles and kept the organization up-to-date.  

🤝 Partnered with sales leaders, aided in sales training, customer success, and marketing cross-functional partners to help grow, scale, and run the business more efficiently and effectively.

🐦‍⬛ Managed team running SEM, display, event, email, and social media marketing.

Demand Generation Manager

Blue Blazes

I elevate both the client-facing side, Blue Blazes, and the direct to the consumer side, Orange Nebula. Using integrated marketing strategies, I craft plans to create consistent messaging across channels to foster brand awareness. Throughout my time at Blue Blazes/Orange Nebula I've helped our six-person team: 

📩 Implemented email communication - which drove 73.5% of all website sales. 

🛒 Implemented the abandoned cart email series with 80% open rates and 20% conversion rates. 

💻 Increased website sales to 145% of the goal for 2020.

1️⃣ Facilitated two Kickstarter campaigns, both of which were funded within the top 1% of all Kickstarters.

Director of Digital Marketing

Warner Pacific University

👣 At Warner Pacific, I am establishing a larger digital footprint. 

Through the use of A/B testing campaigns & website layout, SEO, social media, and email marketing - Warner Pacific is experiencing dramatic growth. By managing vendor relationships I am able to accomplish more and generate greater success.

Digital Marketing 

TP Media

I team up with small and medium-sized business owners and breathe life into their social media strategies. Through the use of Facebook, Twitter, Instagram, LinkedIn, and other platforms, I am increasing conversion, traffic, and giving their customers a reason to have more loyalty to their brand! Using data and analytics, I create custom strategies using proven techniques and collaborate with stakeholders to harness the power of marketing.

Head Of Marketing

Smarsh

I have teamed up with Smarsh to help develop and implement a global social media strategy. So far, I am in the process of training 3 different sales teams in the productive application of social selling (using LinkedIn and Twitter to drive ROI)

I manage the growth and development of all corporate social accounts. It's a blast chatting with our different customers.

Social Media and Communications 

Portland Roasting Coffee

Working in the fantastic world of coffee, I have the opportunity to market a product I have loved for many years: coffee. Being at PRC has opened up many venues to market coffee as well. I lead the marketing team in the creation of our K-Cup boxes and lids (product launching 2015), designed a new label for our cross marketing venture with Laurelwood Brewery for their Organic Espresso Stout (product launched early 2015), and am the event planner for trade shows and company gatherings. 

Everyday here, grants me new and fun things to engage with.

Highlights: Increased web traffic 32% and online sales 24%

Marketing

Doug Williams Digital Marketing

I get the opportunity to look at a business's marketing and help them create and grow their social media potential. In today's market I am seeing, just by implementing a good social media campaign, companies are getting an increase of 79% more qualified leads. 60% of the consumer's buying decision is already decided before they pick up the phone, or walk through your doors! 

It's exciting being in my shoes. I get to partner with business owners, craft their campaign, and build up their social media marketing from the ground up. I am blessed to cultivate and foster the stories of my client's customers and help them achieve their potential.

Social Media Manager

Director of Growth Marketing | Director of Demand Gen | Performance Marketer | VP of Marketing | Weird History Lover | Coffee Lover

I am a hands-on strategic leader willing to lead by doing. 

I lead with curiosity and aim for the highest goals, never shying away from taking calculated risks and embracing ambiguity as it comes. 

Through storytelling, I bring product & platform stories to life as relevant client solutions; backed by data, context, and case studies.

🥋Outside of work I train martial arts, study Japanese, and mainline learning weird and fun history facts. 📚

That time I hung out with a serial unaliver during his entire spree...

Storytime... 

The video is captioned for those who do not want that audio input. 

We are all a blend of crazy events. We all experience some bizarre things. I enjoy surfacing those moments and connecting on a deeper level than admitting that it is, in fact, raining again in Portland today. 

What crazy icebreakers do you have? 

###

And I am exploring new opportunities and looking for my next dream role. I can use my varied experiences to create immersive marketing campaigns. 

If we align on a role, reach out.

P.S. Special thanks to Elijah D. for creating this video.

Director of Growth Marketing | Weird History Fanatic | Coffee Lover | Demand Gen

"Do you feel lucky?" - The interview question that changed how I see success.

A couple years ago, an interviewer hit me with this curveball. My response was immediate and confident: "I believe opportunity comes to the prepared soul."

I was all about preparation over chance. Always learning, attacking challenges with a beginner's mind, staying sharp, being ready for whatever came next. Luck? That was for other people.

Plot twist: Neuroscience says I had it backwards.

Turns out, people who believe they're lucky actually experience more positive outcomes. Not because the universe favors them, but because their brains are wired to notice opportunities others miss.

Here's the fascinating part: You can literally train your brain to be "luckier."
The method is surprisingly simple: Every time something positive happens—catching a green light, finding the perfect parking spot, having just enough coffee creamer for your morning cup—you say: "Everything goes my way."

Your brain starts cataloging these moments. The positives compound while the negatives slide right off. You become someone who sees opportunity everywhere because you've trained yourself to expect it.
The interviewer's "psychological torture"? They understood something I didn't: Preparation and positive expectation create unstoppable momentum.

Now I realize both perspectives matter:
Stay prepared (because luck favors the ready)
Train your brain to expect good things (because you'll find what you're looking for)

So here's my question for you: Do you believe everything goes your way?
Try it for a week. Notice the small wins, acknowledge them, and watch how your perspective shifts. You might be surprised by how much "luck" you start attracting.

#Mindset #CareerDevelopment #Leadership #Neuroscience #PersonalGrowth

Recently, I had a fascinating conversation with a marketing leader at a promising tech startup. They came to me wanting to expand their ad budgets to increase top-of-funnel leads, a common request I hear often.

But as we dug deeper, some red flags emerged: 
❌ They weren't confident in their email nurture strategy
❌ They could only track lead sources through self-reported data (which is notoriously inaccurate) 
❌ Their current nurture sequences weren't providing leads with enough information to progress
I had to deliver some tough love: 

They weren't ready to scale ad spend.

Here's why: 
Pouring more leads into a leaky funnel is like filling a bucket with holes. You're essentially burning money on every lead that doesn't convert.
This reminded me of a client I worked with, Omar Robotics, where we faced a similar challenge. When I started, only 10% of MQLs were progressing to the next stage.

Instead of asking for more ad budget, we focused on plugging the leaks first. I implemented strategic email nurture sequences that gave leads the information and confidence they needed to move forward.

The result? Within months, we jumped from 10% to 16% progression rate. That 6% increase translated to $160K in additional quarterly revenue – without spending a single extra dollar on ads.

The takeaway: In today's economy, where we need to do more with less, fix your funnel before you fuel it.

Every lead you acquire deserves a fighting chance to convert. Don't let poor nurturing turn your marketing investment into expensive lead waste.

What's your experience with funnel optimization vs. increasing ad spend? 👇

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