In April, I decided to narrow down my focus to personal brands instead of businesses

People are just more interesting to write about than businesses. Don't get me wrong, I love a good corporate mission statement, but nothing beats a compelling personal story.

I found that LinkedIn was where the real magic happened.

LinkedIn is the platform where I could truly get the best results for my clients.

Personal Brand Strategist

I kicked off my freelancing journey as a Pinterest manager, providing assistance to service-based entrepreneurs to help them with their Pinterest Business Profiles.

I then decided to broaden my horizons and dive into the world of Instagram and LinkedIn for businesses.

Social Media Manager

If a booked calendar with ready-to-buy appointments is your Goal,

Here's how I can help-

As a Lead-gen specialist passionate about helping YOU diversify YOUR lead-gen channels through 
- Inbound Content Marketing
- Outbound Automation
- Personal Branding

I Present you with 2 Quick choices!

1️⃣ Check my featured section and learn how to DIY your lead-gen
2️⃣ Let me Guarantee you 30 appointments in 3 months or your money back

If you decide to choose the latter, DM me "Leads".

Or Hit me up at ranjanaritika2876@gmail.com📧

8 Freelancers met together & can you guess what they will talk about?

Business? Competition? Marketing? Ethical Marketing?

Yes! But that's not it!

We discussed A problem that everyone was struggling with - Content creation being time-consuming.

We all know this, Creating content daily is the toughest and most important part of our job.

But when I said "Kanishka & I do it in 20 mins per week only"

I definitely saw some silence in the crowd.

"Using AI doesn't give actual results!"
"It takes an hour every day for me"
"So how are you guys doing it?"

And that's when the thought of doing a masterclass where Kanishka & I show you how to set up your content systems with AI.

No fluff. Just 1 click - Content out system.

So here's the thing - 

What if I tell you that all the content you see on our profile is 100% AI-written and we can show you how you can do it too!

Drop "🔥" if you want us to do this Masterclass.

Ritika Ranjan

I can help you Automate lead generation | Lead-gen Specialist | Personal Brand Strategist | Follow to learn how to generate Leads from LinkedIn

What are some tips for efficient content creation?

What can I expect to learn in the masterclass?

I’m 23 years old.

And I often compare myself with:

- A 21-year-old unicorn founder
- A 16-year-old earning six figures
- A 19-year-old with 50,000 followers
- A 20-year-old learning a profitable skill

But you know what's the fun part?

I also get DMs asking:

"Ritika, how do you get ideas to post so consistently?"
"Ritika, how do you manage LinkedIn and business?"
"Ritika, how can I generate leads from LinkedIn?"
"Ritika, how can I write content like you?"

It turns out, they're looking up to me, drawing comparisons to their journeys!

Isn't it stupid how we all underplay our achievements & praise others?

To everyone reading this,
Give yourself more credit!

You're doubting & comparing yourself to others,
meanwhile, other people are wondering
how you do it all effortlessly!

What are some tips for young entrepreneurs?

Last month, Kanishka & I lost $12k because we were honest.

Since we have merged our systems, we have been very picky with our clients.

We got close to 15 very qualified high-ticket sales calls, but the mindset is still big for us.

We said no to every client who said:
- I don't want to put CTA in my content
- I don't want to get a new system

& many more things that are not money or ROI.

This made me realise how much my approach has changed since we started working together.

I'm no more a freelancer who
- takes on clients just coz they are high-ticket.
- gets "That's too much money" objections.
- has to work her ass off alone.

I'm a business owner who
- can pick the person she wants to work with.
- has an amazing co-founder working together.
- doesn't need to lower prices just for any client.

This transition took 3 years of learning, 3 months of strategising, and 3 days of meeting with my co-founder!

What are the benefits of being a business owner?

What are some strategies for selecting clients?

A system that lets me write 5 posts in 30 minutes — While most plan their week's content, I'm already engaging with my audience!

I know what's happening,

You spend hours brainstorming, crafting, and fine-tuning each post, only to end up with content that doesn't perform as expected.

It's exhausting, isn't it?

And there's always the lingering thought:
"Could this time be used more effectively?"

What if I told you that you could write a week's worth of engaging, high-performing LinkedIn content in just 30 minutes?

Yes, you read that right—30 minutes.

→ Imagine having more time to engage with your network.
→ Imagine never running out of things to say.
→ Imagine content creation feeling effortless.

Kanishka & I have been there, and we've turned it around with the power of AI.

Now, we want to show you exactly how we do it.

Join us in our upcoming masterclass, "How to build your content system like us with AI?"
where We'll take you behind the scenes of our content strategy.

You'll learn the secrets to using AI correctly, which many are curious about but few have mastered.

Reserve your spot now from the link in the Comments and transform how you create content.

Why spend days when you could spend minutes?

What are some tips for using AI in content creation?

Can AI Help You Create 5 High-Quality Posts in Just 30 Minutes?

5 posts in 30 mins that can get you 3-5 leads per week—sounds too good to be true, right?

Honestly, 3 months ago, I thought the same.

Whenever I asked for content from AI, it used to give me random robotic posts that no one would read!

But now, 99% of the content Kanishka and I create is written by AI.

Yes, this post too! (I've only added this line myself.)

We don’t worry about writing content anymore, not for us or our clients.

30 mins - 5 posts - our work is done for the week!

With all the extra time, we created 3 more income streams on LinkedIn, making 2 six figures!

So now, I turn the question to you: What would you do with all the free time you'd gain by automating your content creation?

Got an answer? Then sign up for our Masterclass where we show you how we do it in real time and you can replicate!

Link is in the comments.

What are the benefits of automating content creation?

Up to last year, I had 12k+ followers but made zero money.

But in Q1, with 15k+ followers, I did 2 successful 6-figure launches here.

So what changed from 12k to 15k?

More numbers? Yes!
Better authority? Yes!
Updated Mindset? Hell Yes!

Honestly, it's not about the follower count, I've seen people with over 100k followers, broke.

Instead, it's about using the numbers right, I made 2 6 figure launches without 6 figure follower count.

Don't you think it's unfair to not make any money from the effort you've put over these years into building this follower count?

I hate when people say,
"You're salesy" - Yes I am!
"You're money-minded" - Yes that's how the world works!

It's called using available resources to its best and that's how businesses work!

Take this as your reminder to think about monetizing your audience, even if it's just 5k.

Ps: See the comments for a sneak peak🤗

Pss: Does the picture look like me? My mum said yes, my boyfriend said no!

If you’re craving cake,
Will you be happy if I get you 10 packets of chips?

Similarly,

If a client wants leads,
He’ll not be satisfied with the guaranteed 1M+ impressions.

And vice versa.

#MakeItAPopularOpinion

Ps: Delhi peeps! Hit me up in my DM!

Pss: Sh*t posting coz brain not braining

How do guaranteed impressions differ from leads?

What is the difference between leads and impressions?

Seven months ago, I was working with 4-5 clients, making $2,000 to $3,000 per month, but I hated it.

I was doing well, setting up 10-15 meetings and gaining about four to five new clients regularly, but it all felt too routine.

I got tired of the same; strategy - content - engagement loop.

I knew I needed a change.

And outbound was something I did well and enjoyed.

So, I decided to switch my focus from personal branding to lead generation.

But I wanted to monetize LinkedIn more than just getting new clients.

During this process, I met Kanishka.

We’ve done a lot in the last seven months: launched high-ticket masterclasses, filled up our 2 batches of cohort, and built a community with our own custom GPTs.

Life is truly more interesting now, and my work has many different aspects — Just like I wanted!

What I love about freelancing is the freedom it gives me—I can change things up, take it easy, or work really hard, all on my own terms.

I know freedom is the dream of every freelancer, getting high-paying clients, monetizing your audience rather than just getting clients and doing less work while making more money.

That's why we put together all our learnings in a community and that's the only thing you need to not only get clients but also our secrets of making 2 six-figures from just 15k followers from Linkedin.

DM "community" And I'll send over more details.

Last month, Kanishka and I spent almost $5,000 to stop worrying about creating content.

We're now spending $600 more to automate our emails.

Every month, we also pay $300 to handle social media interactions for us.

But why spend all this money?
Why would someone pay for your service?

We all want to avoid pain. We didn't want the hassle of:
- Writing and editing content every day
- Sending emails manually
- Spending too much time on social media

Avoiding pain is a basic human instinct.

Why do you eat? Because hunger hurts.
Why buy an air conditioner? Because heat is uncomfortable.
Why did we spend $6,000? Because we were exhausted doing it all.

Remember, A sale is made when pain is alleviated.

But how do you alleviate pain?

That's what we cover in the Sales Training module of our community. Plus, you get seven more learning modules based on our experience from two six-figure product launches and three years of working with clients.

The best part? You'll get access to our custom GPT tools, which cost us $5,000.

Message "Community" to me, and I'll share more details.

What does the Sales Training module cover?

My Toxic trait is if you joke about going on a trip with me. I'll have it planned in 20 minutes.

And most of the time, the plan dies in our WhatsApp groups!

But last year, on a sudden morning, I woke up dreaming of a trip and forced all my friends to go to Vrindavan with me.

Seeing my determination to make it happen this time, everyone (kind of) agreed to it!

Me being me, I booked everything in 2 hours so that no one would say no at the last moment!

But I forgot that by doing all of this, I've put myself in trouble.

The trouble of managing 6 people, all different.

One is a South Delhi persona, who needs all luxuries to sustain.
Another is an angry bird, who does everything according to him.
Another one is an empath, who cries taking everyone's worry on her.
And the other two of them live their own life in their gala-land.

Isn't that similar to how we freelancers unknowingly put ourselves in the spot managing all different types of clients?

One can be a micromanager, the other can be an ROI-driven persona and another needs regular validation.

We need to switch & adjust to cater to all with the same results plus attitude.

Afterall that's how you build a smooth running business.

Ps: We did have the best 2 days of our life in Vrindavan.

How do freelancers manage different types of clients?

How can you build a smooth running business?

What are some tips to handle a micromanager client?

Think AI Just Speeds Things Up? Here’s How It Can Also generate leads from Your LinkedIn Content

→ Most people think of AI as a speed machine. Yes, it makes tasks faster.

But that's just scratching the surface.

↓ Here’s the real game-changer ↓

AI can dive deep into data, putting emotions that resonate with your audience and drive meaningful engagement. 

Imagine writing content that hits right at the core of your audience's needs and symptoms.

Here’s how AI transforms our content creation:

→ AI analyzes user behaviour and symptoms, helping tailor your content strategy to match precise audience emotions.

→ It enables hyper-personalized content that speaks directly to individual needs, increasing relevance and connection.

The result?
→ Content that not only attracts but deeply engages and converts.

AI isn’t just a tool for speed;
It helps in getting deeper emotions,
more impactful LinkedIn content that
gets you 4-6 leads every week on autopilot.

And that's exactly what Kanishka and I are gonna teach you in the masterclass on the 20th.

Best part? It's highly customizable, we use it for us and our clients!

DM "AI" or click the link in the comments to register.

Ps: Don't expect it to be free!

How can hyper-personalized content benefit businesses?

What will be covered in the AI masterclass on the 20th?

What kind of impact will AI have on content creation?

The last 7 months have been crazy.

In October, I shifted back to live with my parents
↳ I hate living in a mess, so it took a whole month to set my routine in my house

In November, I hated everything I was doing in my business
↳ Nothing was moving, I was making money but I didn't like my work anymore.

In December, changed my whole business and met my Co-founder.
↳ Niched down to lead generation and fortunately met Kanishka Gopal by the end of December for a masterclass.

In January, Launched a new offer + System
↳ Built an offer + System with Kanishka & created APS

In February, launched the first test batch of the Cohort Linked System 
↳ Randomly launched a masterclass & then a cohort without any prior planning, made 6 figures collectively!

In March, Launched Batch 2 of the Linked System 
↳ After the successful 1st batch, the 2nd batch was the natural step forward.

In April, we launched our first paid community
↳ With all the learning of 3 years of business, 3 offer pivots, 2 six-figure launches, and 3 streams of LinkedIn income. We packed all our knowledge + experience into a community, priced less than a good meal.

That was our journey till now, what's next?

↳ We are working on scaling APS.
↳ We are yet to launch one more secret project.
↳ Making Our Community the best productive, yet happening spot.
↳ Streamlining + Automating everything we have created so far.
↳ Starting Content creation on Instagram.

Follow along Ritika Ranjan on the journey & let's see where we get by the next 6 months!

How important is scaling APS for the author's business?

What are the benefits of joining the paid community?

Your problem is your offer, not Lead-gen.

(Stay till the end if you don’t agree)

You're trying 10 different ways of generating leads,
But ending up with empty hands.

Your focus is 80% on lead-gen and 20% on your Offer,
While it should be the reverse.

Ghostwriting for Founders is not an offer.
Personal Branding for Coaches is not an offer.
LinkedIn Management for Founders is not an offer.
Social Media Strategist for Small Businesses is not an offer.

It doesn't matter How many leads you generate.
If you have a sh*tty offer, you'll get no Clients.
And even if you get 1-2, you'll be stuck in
the loop of getting and losing Clients.

That's exactly what happened with Simran Kour, her voice was lost being a generic social media manager.

Even though she had great results and testimonials to show, she had no authority.

But after joining the Linked System Cohort, 

She is clear about her service.
She is attracting her ideal clients.
She is known for one thing, her expertise.

And that's exactly the kind of transformation we promise with Linked System.

DM "Cohort" to get on a free clarity call with me.

If you run a business and use LinkedIn to get leads, you probably know:

→ Making content takes a lot of time.
→ There's no promise it'll get you leads.

Kanishka Gopal & I have a system we use for us and our clients that makes 5 posts/week in 30 minutes and almost always gets a minimum of 4-6 appointments👇

https://lnkd.in/d2cvuyGE

♻️Repost this post to get flat Rs. 200 Off

How important is content creation for lead generation?

Results!

If you run a business and use LinkedIn to get leads, you probably know:

→ Making content takes a lot of time.
→ There's no promise it'll get you leads.

Kanishka Gopal & I have a system we use for us and our clients that makes 5 posts/week in 30 minutes and almost always gets a minimum of 4-6 appointments👇

https://lnkd.in/d2cvuyGE

♻️Repost this post to get flat Rs. 200 Off 

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸 𝗲𝗻𝘁𝗶𝗿𝗲𝗹𝘆?

Let me ask you this:

→ Are you pouring hours into LinkedIn with little to show for it?
→ Is your message resonating with your ideal client, or are you just another voice in the crowd?
→ Are your Cold DMs sparking resonation or falling flat?

If you're nodding along, feeling that pinch of truth, it’s clear — something's got to give.

You might believe you need 10k followers to see a real difference in your lead generation.

But here’s the twist: It’s not about the size of the audience but about the strategy behind your outreach.

Here's a sneak peek into what can turn the tables:

→ The power of emotional triggers in your posts.
→ Prioritize predictable lead-gen over mere conversations.
→ An engagement funnel that nurtures leads at every touchpoint.

But, how do you implement all this effectively?

That's exactly what we cover in Linked System Cohort.

A step-by-step guide to pivot from:

→ Random posting to strategic content creation that converts.
→ Random commenting to a strategic engagement funnel that nurtures.
→ Random Pitching to a predictable system that gives you clients on autopilot.

No fluff. Just actionable insights and proven strategies that lead to real, tangible results.

DM “COHORT” now and let’s get your Linkedin doing what it should - generating leads.

What will I learn in the Linked System Cohort?

How can emotional triggers improve my LinkedIn posts?

Why is predictable lead-gen more important than conversations?

Tired of sending DM after DM, only to hear "Not right now", "No", or worse not even getting an answer.

You're not the only one.

↓

The real puzzle isn't just about sending more messages; it's about sending the right messages.

Here's a little secret:

→ It's not about personalizing every DM.
→ It's about crafting messages that resonate with your ICP.
→ It's about understanding the real needs of your prospects.

Sounds familiar, but unreachable?

It's closer than you think.

↓

Here’s what changed the game for me:

✓ Tailored messaging that speaks to ICP's situation, not just 1 person.
✓ A system that builds strategic connections with pain alleviation.
✓ A balance of Quality & Quantity that gives maximum results.

The difference?

A System grounded in data and predictable results.

↓

Sounds like a plan? I thought so too.

That's precisely what transformed my strategy from hit-and-miss to hit after hit.

↓

Imagine:

✓ Cold DMs that get eager replies.
✓ Actual Conversations that get conversions.
✓ A pipeline filled with ready-to-buy prospects.

It's not a dream. It's a strategy. It's a system.

↓

Ready to get that system for yourself?

That's exactly what we help you set in our Linked System Cohort. We sit together every week for 6 weeks and help you set up your automated lead-gen systems.

DM me "Cohort" and I'll send you more details.

PS: 9 people are already in to get their DMs the attention they deserve. Are you ready?

How can I get more eager replies to my cold DMs?

How can I craft messages that resonate with my ICP?

Batch 1 reviews

6 months ago, I quit living alone to live with my Parents, which made me 3 revenue streams.

Even though I thought I was being stupid, I was exhausted.

Living alone, managing everything, cooking my meals, getting groceries and all that with no one to talk to.

It was against my ego,
How could I fail and return home?
What would everyone think about me?
I can't be dependent on others!

But when my mum said, "Ghar aa jao" {Come home}.
For some reason, I couldn't say no!

And it proved to be the best decision I ever made!

Since then,

I changed my offer and value prop,
Also Charged 3X more per client,
Built a USP based authority for my offer,
Worked on amazing projects with Pritam Kumar,
Accidently Met my co-founder Kanishka Gopal,
Sold out 2 batches of our cohort,
Conducted a high-ticket masterclass,
And I'm Building 2 Digital products!

All that because of just 1 unsure decision I made keeping my ego aside!

Sometimes you just need to listen to your mum and do what she says!

Ps: Pic from our Graduation day of Batch 1 🥹

What are the benefits of moving back home?

What are the benefits of creating digital products?

I've said this 131 times and I won't hesitate to iterate.

Under-promising & Over-Delivering advice is BS.

You might think, "If I do more than I said, everyone will be happy, right?" But there's a catch.

When you always do more than promised, people start to expect it. And you can't always give more than you promised.

Let's look at it differently:

What if, from the start, you just tell your clients exactly what you'll do, and then you do just that?

They know what to expect and are happy when you do what you said you would.

That's how I like to do things.

Promising less and giving more didn't feel right to me.
What matters most is doing exactly what I said I would for my clients.

But how do I make sure this works?

By being clear from the beginning with my clients in:
Our first talks,
The welcome kit,
The contract,
And check-in meetings.

This way is about being honest and clear, not about surprising them with more.

This is how I do it. What about you?

Ps: While you read this, I'm back in my favourite city! Delhi❤️

Pss: Hit me up if you wanna catch up!

Are you struggling to manage both creating content and handling other tasks of your business?

You know it's true,
You start the day ready to tick off everything on your list.
You spend hours writing and tweaking your content, then shift to client meetings and doing their work.

By the end of the day, you've hardly made progress on your content, and there’s no time left to think of new ideas.

Every week feels the same:
You manually create content,
Meet your client's requirements, 
And Handle other day-to-day tasks.

This leaves you overwhelmed and behind schedule, noticing that others are using new tools to make better content much faster.

You're missing out on using AI for Content Creation.

Without AI tools, creating content takes too long and is too hard:

👉 You'll keep spending too much time on content, not having enough time for other important work.
👉 Your content might not be as good or interesting as those who use AI, making it harder to attract people.
👉 You might fall behind because the digital world is moving fast, and others who use new technologies might outdo you.

When you start using AI for content:

👉 You’ll make better content faster, which means more time for talking to clients and growing your business.
👉 Your content will fit what your audience likes more, helping you draw in more people and keep them happy.
👉 You'll keep up with the latest in digital tools, always improving your work and staying competitive.

But how exactly do you do that without diluting the quality of your content?

That’s what Kanishka & I are going to teach you in the "Build your content system with AI" masterclass.

You'll learn how to use AI tools to make creating content easier, more creative, and quicker, all while keeping up quality.

This system upgrade has filled our pipeline with $10,000 worth of prospects and leads while leaving us with time to do 2 six-figure Cohort launches!

DM “AI MASTERCLASS” to save your spot and change how you make content!

How can I keep up with the latest digital tools?

Taplio

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