CEU Builder

At CEU Builder, we build accredited education programs for the hospitality industry. We create IDCEC/AIA compliant courses for hospitality vendors and design firms, secure IDCEC/AIA approval, and book sessions + chapter events across Texas. We do this by aligning CEU content to spec pathways and then track the flow from registrations → spec-ins. In short, we help reps build partnerships, track deal flow, and turn boring vendor education into a meaningful sales pipeline.

Founder

Robert Rupp Consulting

Leads digital transformation and go-to-market strategy for hospitality vendors. Scopes markets and competitors, turns customer data into GTM plans, and builds lean marketing orgs: hiring talent, defining workflows, and installing measurement. Optimizes spend for ROI and focused execution on revenue growth initiatives (demand gen, web, social, and sales enablement) to drive measurable business outcomes.

fCMO / CTO

Sales & Marketing Consultant

Andaaz Manufacturing

Led the sales and marketing org for a hospitality manufacturer, aligning cross-functional collaboration w/ GTM execution. Built HubSpot-driven omnichannel campaigns and Sales Hub automations, deployed AI to reduce admin load and accelerate research, developed processes, playbooks, and training to scale revenue initiatives against competitors.

Director of Sales & Marketing

Castle Biosciences, Inc.

Owned analytics and conversion optimization across patient and provider funnels. Built GA4/Tag Manager event tracking and Looker Studio/HubSpot dashboards, ran SEO/SEM and A/B tests, partnered with product/compliance to launch campaigns that improved MQL quality and guided channel spend.

Digital Marketing Analyst

PVH - PVHardware

Built the North American marketing engine for a utility-scale solar tracker/racking manufacturer – launched the U.S. brand presence, stood up HubSpot + GA4, rebuilt the website and paid search, produced RFP-ready collateral/case studies, and drove demand via RE+ events, channel partners, and targeted EPC/developer outreach.

Head of Marketing

NCS Multistage

Drove demand gen and sales enablement for completions technology—stood up GA4 + HubSpot reporting, tightened CRM hygiene, produced technical content and case studies, supported trade shows (SPE/URTeC), and built paid/organic programs that fed qualified opportunities to the field.

Vortex Companies - Trenchless Infrastructure Rehabilitation Solutions

Built B2B demand gen and sales enablement for municipal/industrial rehab services – overhauled website/SEO, standardized case studies and proposal kits, integrated HubSpot↔Salesforce with GA4 tracking, and drove pipeline via No-Dig/WEFTEC events, partner co-marketing, and targeted outreach to contractors and municipalities.

Digital Marketing Director

Baird Consulting

Demand Generation Specialist

DZINE9, LLC

Compu-Gen Technologies, Inc.

Senior Web Engineer

I help hospitality manufacturers and service firms speed up time-to-revenue and expand market share. My toolkit blends marketing, RevOps, and software (CEU Builder for education-led pipeline, BidSource for quoting & delivery) and custom apps that remove friction from RFQs, samples, and spec-ins.

What is CEU Builder?

CEU Builder is an accredited education studio for hospitality designers & manufacturers. We build IDCEC/AIA CEUs that book firm sessions, engage designers, and tie to revenue. 

Our CEU-ABLE™ workflow (Audit → Build → Launch → Educate) gets you from idea to fully compliant, brand-legible course in under 30 days. 

We include delivery. Attendance, samples, and spec-ins are tracked to your CRM. 

In short: Accredited Education That Builds Pipeline.

Before CEU Builder, I spent two decades turning complex businesses into clear growth systems, managing creative for Harley-Davidson, BMW, McDonald’s, Pfizer, then leading marketing / RevOps across industrials, energy, healthcare, and most recently, the hospitality manufacturing sector. 

The through-line: stand up the operations stack, the content and distribution engine, and the attribution model so leaders can see which programs actually move revenue.

Selected outcomes:

• Vortex: product-led SEO + ecommerce → $21.9M revenue.
• NCS Multistage: content + paid + RevOps → $37.1M  revenue.
• PV Hardware: launched first U.S. plant; managed $1.3M budget.
• Castle Biosciences: +101% search, +267% leads → 354 sales.

For CEU Builder, that means we don’t build “sales-deck” CEUs. We build HSW-first courses designers want, reps can deliver, and leaders can measure, from session → sample → spec in HubSpot or any other CRM. We’re starting in Texas hospitality, then scaling nationally into other arenas with a repeatable playbook.

Book a quick intro: 
https://meetings.hubspot.com/robert-rupp
Email: rob@ceubuilder.com · (832) 299-3012

Last year I joined a case goods manufacturer as head of sales and marketing. My job was to rebuild their marketing systems and help them sell more product.

Part of that work was creating a CEU program from scratch. 

I soon realized how difficult the process was.

Finding clear information on course design, approval, and publishing was nearly impossible. The firms offering these services charged high fees with zero transparency.

I saw a gap.

Larger companies dominate the current CEU landscape. Smaller manufacturers, material brands, and architects get left behind.

Designers miss out on learning from professionals who go unheard. So I started CEU Builder to democratize education across the hospitality industry.

Here is what we do differently:

We make licensing and tracking simple so designers stay in good standing with their boards.

We help you build courses that designers actually ask for, not just sales decks.

We tie attendance, meetings, samples, and spec-ins back to your CRM so you can show leadership real ROI.

Your CEU program should be a growth channel, not a checkbox. What is the biggest constraint holding your team back from launching a program right now?

Robert Rupp

CEU Builder | We help hospitality makers launch CEU programs in <​90 days

taplio

Robert Rupp's Linkedin Analytics

Robert Rupp

Performance ScoreRobert Rupp's LinkedIn Performance

Robert Rupp's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Robert Rupp's Linkedin Analytics

Robert Rupp

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Rupp's LinkedIn Performance

Robert Rupp's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Robert Rupp's Linkedin Analytics

Performance ScoreRobert Rupp's LinkedIn Performance

Robert Rupp's Best Posts (last 30 days)