Andaaz Manufacturing

Streamlining the sales and marketing functions for Andaaz Manufacturing and helping my team deliver outstanding service to our customers.

Director of Sales & Marketing

The Amplified Introvert

After living as an introvert for four decades and speaking with hundreds of other introverts, I believe the things that we introverts desire most in life is to confidently amplify our unique voice, gain clarity on our strengths, and build a connected life that authentically honors our introverted needs and preferences without having to change our fundamental nature.

We want to feel genuinely heard, understood, and accepted for who we are rather than being misunderstood or pressured to conform and "act like an extrovert".

Above all, we desire meaningful connection and authentic self-expression.

If this is you, please consider joining my community on Substack.

Each week, you'll receive tips on:

- The neuroscience of introversion
- Thriving in an extroverted world
- The gift of solitude and self care
- Forging meaningful relationships
- Leveraging introverted strengths
- Building your personal brand
- Creating a life filled with purpose

My mission is to empower a million introverts to to amplify their authentic voice and thrive on their own terms with meaningful content, connection, and a welcoming community. 

Hope to see you there!
Visit -> https://amplifiedintrovert.com

Writer

Robert Rupp Consulting

As Fractional CMO, I provide you with the strategic marketing leadership of a seasoned marketing executive, but without the overhead of a full-time hire.  

I'll dive deep to understand your unique market, developing and executing comprehensive marketing strategies that align directly with your growth objectives. 

This includes everything from optimizing your marketing budget and team processes to overseeing digital campaigns, content creation, and brand development.

Ultimately, I act as your part-time growth engine, providing the high-level guidance and hands-on implementation you need to scale your marketing efforts effectively.

Testimonial:

"Rob has an ability to translate modern marketing into terms that resonate with executive teams. This allows companies to move fast and win. There are few things more valuable in a marketing leader."

Nathan Yerian
President
ANTHEM Content, Inc

Fractional CMO

I help B2B manufacturers drive revenue and specialize in deep market analysis, competitive research, marketing strategy, content marketing, and web development.

Testimonial:

"Rob has a unique ability to simplify complex processes and identify a path to success. What impresses me the most about Rob is his genuine concern for others. He’s not just trying to make a buck, he’s trying to make a difference, a true team player. I recommend him and I’ve already referred two people."

Phil Oakley
President
I3ICS, Inc

Sales & Marketing Consultant

Castle Biosciences, Inc.

As digital marketing analyst, my responsibility was to manage and analyze marketing and CRM data sources to deliver actionable intelligence, helping to guide revenue generating activities.  

- Lifted website authority score 34-37
- Boosted SEO traffic 101% in 90 days
- Improved website audit score by 18%

Digital Marketing Analyst

PVH - PVHardware

As marketing leader for the North American region, I was responsible for helping the company to launch its first manufacturing facility in the United States through active media promotion, press engagement, and building relationships with government officials.

- Managed $1.3M marketing communications budget
- Assisted global marketing team with messaging and marketing ops
- Organized grand opening ceremony and coordinated with press

Head of Marketing

NCS Multistage

As head of marketing for a global oil tools manufacturer, responsibilities included spearheading the rebuild of the marketing function after Covid. Activities included digital marketing, growth marketing, talent acquisition, and web development. $37.1M attributed revenue growth.

- LinkedIn followers increased 61% over 6 months
- Leads generated from LinkedIn increased 512%
- Product market share increased 15%-45%
- Overall marketing spend decreased 54%

Vortex Companies - Trenchless Infrastructure Rehabilitation Solutions

As digital marketing director, responsibilities included support for top of funnel, middle of funnel, and bottom of funnel activities that generated $27.9M attributed revenue. Activities included content marketing, SEO, SEM, social marketing, and account-based marketing.

- Rebuilt company website with WordPress CMS
- Paid social and search increased inbound leads 1491%
- Integrated marketing campaigns improved close rate 19-26%
- Developed online marketplace generating $500K MRR

Digital Marketing Director

Baird Consulting

Generated $51M revenue growth for agency clients leveraging content marketing, digital marketing, event marketing, and marketing analytics. Served a range of clients to include Gondola Skate, Principe Industries, Vortex Companies, Case Mason Filling, and St. Mary's Catholic School

Demand Generation Specialist

DZINE9, LLC

Created websites with Joomla / Wordpress, leveraging a white label hosting and billing service to manage customer onboarding, billing, and support. Successful exit in 2016, business and assets sold.

Founder

Compu-Gen Technologies, Inc.

Managed CRM, supported account managers, and executed digital marketing campaigns for Compu-Gen's enterprise customers reaching a high spend threshold (value add).

Senior Web Engineer

Director of Sales & Marketing @ Andaaz Manufacturing

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