German L.'s Linkedin Analytics

I'm thrilled to contribute to your sales and marketing team by driving business product campaign objectives. I bring a wealth of experience as a product marketing and launch professional, with expertise spanning startups, government, healthcare, esthetic, medical device and pharmaceutical sales operations. As a leader in strategic funnel operations management, sales enablement, loyalty programs, and Proof of Concept (POC) enablement, I utilize analytics to maximize all stages of the sales funnel. My skills cover B2B agency work, Salesforce Marketing Cloud, HubSpot, and Marketo certification, along with experience in start-up, SaaS, and enterprise environments. I have successfully managed and maintained HubSpot systems, including user roles, segmentation, social media push notifications for paid marketing, and API integrations. My areas of expertise include Data Management Platforms (DMPs), Customer Data Platforms (CDPs), omnichannel advertising, analytics, agency relationship management, visual creation, Account-Based Marketing (ABM), regulatory compliance, quality assurance, lead management, funnel operations, documentation, content development, and landing page development (HTML, JSON, CSS). Additionally, I am adept in discovery campaign implementation, Velocity scripting, AMP scripting, customer journey optimization, retargeting, customer segmentation, and Six Sigma methodologies. I am known for being easy to work with, as everyone enjoys collaborating with me. I have managed and presented to teams globally and take great pleasure in mentoring colleagues throughout my career. I take pride in presenting data-backed insights to stakeholders, enabling informed decision-making through constant testing and optimization processes.