German Lopez Jr, MBA's Linkedin Analytics

I’m excited to manage a Marketing team to drive business objectives. I’m a Strategic Marketing Automation and Analytics Leader with 20+ years of experience in agency, start-up, and enterprise environments delivering across multiple disciplines to maximize all stages of the sales funnel. Disciplines include: Omnichannel Ads, Analytics, Competitive Analysis, Pipeline Growth, Marketing Content Development, Landing Page Development, Discovery Campaign Implementation, Customer Journey Optimization, Retargeting and Customer Segmentation. Marketo program management admin, I’ve managed teams of up to six people and have enjoyed mentoring people throughout my career. I take pride in presenting data-backed insights to stakeholders to enable informed decision-making. Achievements: ● Board and Executive level communication and presentation skills with partnership with CEO, CMO, and board approval ● Created executive communication strategy and plan for the Restructuring of a Supplier Product ● Leveraged a free, one-week promo of AdRoll which generated a $2 million deal and led to a full implementation of the product ● Directed by a Healthcare CEO to automate a machine learning, multi-channel patient communications strategy with the click of a button, which immediately led to increased Sales and growing the Customer Success Team headcount from 1 to 25 ● Implemented a cohesive Marketing strategy and led a Marketing stack migration for the Global Authority in Workplace Culture which led to an increase of quality engaged contacts resulting in 20% YOY growth Technologies and Compliance: Machine Learning, CSS, HTML, JavaScript, Salesforce, Marketo (certified), 6Sense, TechTarget, Adobe Analytics, GDPR, HIPAA, PHI, PII Please do not bother me with offensive rates like $35-$55. No offence but we engineers can go flip burgers for that here in California these days and be stress free with no education. I am highly educated and experienced in what we do with a recent double masters in Business and Marketing. If your business wishes to generate pipeline then you are reaching the right candidate.