Tathagata Banerjee's Linkedin Analytics

I'm a seasoned Digital Marketer and my work has helped me to grow engaged audiences, increase B2C leads, generate revenue, and achieve lofty PPC goals. I am a content creator at heart, and I've learned to use content to serve bottom-line business goals. As a long-time Journalism student, my focus throughout college and university was to communicate compelling stories that can be beneficial for user intent. But after completing my Masters from Jadavpur University, I was driven to consider carefully: how can I get internet users to stop what they're doing and click on content? That is why I jumped headfirst into the Digital Marketing profession. My passion for communication drew me to digital marketing, where I have worked with clients across a range of industries, including PR and Communication services, Education, and Technology I am currently working as a Google Ads Executive with Cognizant, an IT services and consulting firm that is at the forefront of the industry. In this role, I had the opportunity to create multiple Google Ads strategies and provided consultancy for International clients. Specialties: - SEM / SEO Marketing - Google Ads - Social Media Marketing - Content Marketing - Integrated Marketing Campaigns - Digital Marketing - Email Marketing - PPC - Programmatic Want to learn more? I’d love to hear from you. Reach out to me here on LinkedIn, or DM me on Twitter: @iamtathagata_