Thijs Messelaar's Linkedin Analytics

- Hi. I’m a seasoned copywriter and content strategist who thinks creatively, strategically, and empathetically—always with the (human) audience in mind. - I have worked with several B2B organizations—including Saas companies and professional services—to refine complex messaging and support their demand generation, lead generation, event promotion, and go-to-market initiatives from beginning to end. - I love to collaborate and thrive working hand-in-hand with designers, product marketers, sales teams, and VPs to develop comprehensive marketing campaigns. - My copywriting strengths are creating effective (read: engaging and converting) short-form copy (think: ads, social, landing pages, product pages, testimonials, emails, etc.). But I have plenty of experience researching and writing longer pieces like ebooks, whitepapers, and one-sheets. - I look to the data and research to inform my work, but I’m not afraid to rely on my experience and intuition to help connect deeper with audiences and drive better business outcomes. ------------------------------------------------------------------------------------------------------------------------------------------------------------------- MORE ABOUT ME: I've spent most of my career working as a copywriter, marketing strategist, and content creator, all of which have given me keen insights into various communication and marketing approaches and allowed me to develop the ability to solve problems that help businesses grow. I have many years of professional experience writing and editing for various audiences and brands in industries ranging from higher ed to data science to custom software to hotels and real estate, along with stints at fast-paced startups and demanding agencies. I work with content that is often highly technical in nature and successfully write and edit marketing collateral, landing pages, social media content, industry-related blog posts, social media content, ads, webinars, e-brochures, email newsletters, and automated email marketing campaigns. By overseeing the process and developing connected content for several large projects, as well as contributing feature stories to publications, I have not only been able to hone my professional writing and editing skills but also my ability to successfully execute high-profile content projects that have a big impact with real results.