Gigi (Thita) Sripraiwalsupakit's Linkedin Analytics

As a Senior Assistant Brand Manager at Garrett Popcorn Shops®, I am responsible for developing and executing marketing strategies and campaigns for the iconic popcorn brand. I collaborate with cross-functional teams and partners to deliver innovative and engaging content, promotions, and activations across digital and traditional channels. I also analyze market, customer, and competitor data to identify insights and opportunities to grow the brand and increase customer loyalty. I have a master's degree in Integrated Marketing Communications from Northwestern University, where I gained hands-on experience in product and business model innovation, brand strategy, digital marketing strategy, and customer value innovation through various client and course projects. I also have a background in technology and business consulting, where I developed skills in strategy, data analytics, market research, and project management. I am passionate about creating impactful and memorable brand experiences that connect with customers and drive business results.