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Hunter Jones

Digital Marketing Executive

Parfumerie Galimard

Marketing Intern

The Performance Creative Guy | Helping DTC Brands Profitably Scale with Ad Creative for Paid Social

Performance Marketer for 5+ years. Helped 30+ brands scale with paid ads & performance creative.

Wanted to thank the bestest boss I ever had Tom Hallett 🚀 

Who taught me a lot about creative strategy, kindness and power of learning. 

It was a privilege to work with him.

And like a hundred different things he taught me, breaking down the scripts in the following categories was one of them: 

- 𝗛𝗼𝗼𝗸
- 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
- 𝗙𝗮𝗶𝗹𝗲𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀
- 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻𝘁𝗿𝗼
- 𝗨𝗻𝗶𝗾𝘂𝗲 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺
- 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 & 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀
- 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝗺𝗼
- 𝗗𝗲𝘀𝗶𝗿𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀
- 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆/𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆/𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳
- 𝗖𝗼𝗺𝗺𝗼𝗻 𝗲𝗻𝗲𝗺𝘆
- 𝗥𝗶𝘀𝗸 𝗿𝗲𝘃𝗲𝗿𝘀𝗮𝗹
- 𝗖𝗧𝗔

Whether you're writing a new script or breaking down an old one...

These frameworks enhance the effectiveness by leaps and bounds. 

It's a key for Direct Response copy where you want to stay concise...

But also want to communicate about your product in a way that converts.

It also helps in teaching AI to help you write the scripts your way. 

So, what's your go-to tips for script writing for UGC video ads? 

#creative #directresponsemarketing #paidsocial #dtc

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