I currently advise a select group of public and private sector entities as an independent consultant, providing strategic support across business development, market expansion, and foreign direct investment (FDI) attraction. My focus lies in enabling organizations to scale operations, enter high-potential markets, forge strategic partnerships, and position investment-ready projects that drive sustainable FDI growth. This consulting phase reflects my active commitment to business transformation and value creation, while allowing me to engage in purpose-driven collaborations aligned with my strategic outlook.

My expertise spans business development strategy, go-to-market execution, and cross-border market entry, particularly across the Middle East, India, and Southeast Asia. I offer end-to-end guidance on Free Zone setup and regulatory navigation, lead stakeholder engagement initiatives, and facilitate impactful partnerships. I also support international investment promotion efforts, including roadshows, trade missions, and outreach campaigns designed to attract and anchor high-value investments.

Independent Consultant | Business Development & Strategy  |  Strategic Partnerships

MCA Gulf - Audit, Tax, Consulting & Corporate Services

New Business Acquisitions:
Implemented targeted marketing strategies and data-driven lead generation to drive a substantial increase in new business acquisitions in 2023. Enhanced the lead generation pipeline through strategic target marketing and optimized client engagement processes, resulting in improved lead conversion rates. Analyzed emerging market trends to adapt business strategies and capture new growth opportunities.

Strategic Partnerships:
Developed and maintained strategic partnerships with international trade associations and key industry stakeholders to support global expansion. Negotiated and established joint ventures and collaborative agreements, leading to expanded service offerings and increased market share. Managed partner relations and co-marketing initiatives to drive business development and enhance market presence.

Market and Competitive Analysis:
Led market research and competitive analysis efforts to support strategic planning and new product development. Produced detailed reports on market trends, competitor activities, and consumer behavior, providing actionable insights for decision-making. Utilized SWOT analysis and market intelligence to identify opportunities for innovation and differentiation.

Director of Business Development

Sharjah Airport International Freezone (SAIF ZONE)

Sales & Business Development:
Led and managed cross-functional teams in business development, sales, and marketing, achieving an over 20% year-on-year increase in new sales revenue through targeted initiatives. Implemented comprehensive sales strategies and marketing campaigns that contributed to sustained revenue growth and market share expansion.

New Client Onboarding:
Oversaw the onboarding process for over 5,000 new companies, facilitating their integration into the free zone and supporting their business establishment. Secured $350 million in client investments through strategic business development efforts and effective relationship management, contributing to substantial revenue growth.

Strategic Alliances & Partnerships:
Developed and maintained strategic alliances with industry consultants, trade organizations, and government bodies, significantly enhancing market presence and expanding business opportunities.
Negotiated partnership agreements and collaborative projects that led to increased visibility and access to new market segments.

Brand Visibility:
Coordinated and participated in high-profile roadshows, business networking events, exhibitions, and conferences, boosting the organization's visibility and establishing a strong industry presence. Developed and executed event strategies that successfully promoted the organization’s brand and attracted potential clients and partners.

Operational Strategies and Management System Application:
Implemented operational strategies that streamlined business processes and improved efficiency, including the development of a sales system application to enhance client onboarding process in Managed the deployment of the sales system application, resulting in optimized workflows and reduced onboarding time to less than 30 minutes, leading to increased onboarding effectiveness.

Manager - Business Development  | Marketing | Sales

Sharjah Investment and Development Authority (Shurooq)

Attracted Foreign Direct Investment (FDI):
Built Strategic Partnerships: Established and strengthened partnerships with multinational corporations and industry stakeholders to attract significant foreign direct investment (FDI) into Sharjah. Secured Investment Deals: Successfully negotiated and facilitated high-value investment deals, contributing to the growth and development of Sharjah’s investment landscape.

Organized and Participated in Promotional Activities:
Executed Investment Promotion Events: Coordinated and participated in key roadshows, exhibitions, and investment summits to effectively promote Sharjah as a premier investment destination. Increased Global Visibility: Enhanced Sharjah’s global presence by representing the organization at major industry events, driving international interest and investment.

Guided New Investments into Sharjah’s Free Zones:
Focused Regional Investment Expansion: Directed efforts to attract and guide new investments into Sharjah’s Free Zones, with a strategic focus on expanding business opportunities in India, Africa, and Asia. Facilitated Investor Integration: Provided comprehensive support to new investors, ensuring a smooth transition and helping them leverage the advantages of Sharjah’s Free Zones for business growth.

Sr. Business Development Officer

OBJECTIVES:
Meet and assist clients in the on-boarding process including legal documentation and issuance of trade license. Build strong alliances with strategic partners for new businesses. Achieve annual sales target. Planning, participating in, and delivering presentations at roadshows, exhibitions, conferences, and networking events. Working closely with Sales Director to update and achieve given objectives. Meet with clients on regular basis and discuss challenges and scope for improvement. 

ACCOMPLISHMENTS: 
Achieved YoY sales targets. Handled over 50 partnerships. Successfully onboarding over 3,500 new companies and securing $150 million in client investments. Participated in international roadshows, trade fairs, and exhibitions, attracting foreign investors and cultivating vital partnerships. 


AWARDS & RECOGNITIONS

Sales Stalwart (2004 - 2014)
Outstanding Achievement Award (2012)
Outstanding Performance & Commitment to Excellence Award (2012) Extra Mile Award (2013)
Think Humanity Award (2014)
Record Breaker Award (2014)

Sr. Officer - Marketing | Sales

Business Development and Strategy Professional with over 20 years of experience driving revenue growth, market expansion, and fostering strategic partnerships across global markets. Proven expertise in Free Zone development, Foreign Direct Investment (FDI), market entry strategies, and client acquisition — consistently delivering measurable and sustainable business outcomes.

Passionate about unlocking growth opportunities by leveraging data-driven insights, market intelligence, and strategic collaborations. Strongly believe in delivering value through innovation, strategic partnerships, and market expansion, while ensuring sustainable profitability. Experienced in guiding cross-functional teams, driving large-scale business development initiatives, and enhancing operational efficiency through digital transformation.

Core competencies include Business Development, Free Zone & SEZ Strategy, FDI Facilitation, Market Expansion, Client Acquisition, Strategic Partnerships, Marketing & Sales Acceleration, and Stakeholder Management. Committed to driving long-term profitability and strengthening competitive positioning through practical, scalable growth strategies.

 


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