Measure Studio

Measure Studio automates social media content analysis for brands, media, agencies, and causes. We save up to 90% of time spent collecting data, generating insights, and packaging reporting.

With automated performance analysis and AI, we help you easily identify what about your content strategy is working.

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Feature highlights:
•  All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
•  Automated content tagging with AI to organize your library and see your content the way a algorithm sees it.
•  Performance benchmarking to align your team on what content is doing great, or could perform a little bit better, relative to each format, series, campaign, whatever.
•  Hourly data for all new posts and stories, so you can track early performance and take instant action.
•  Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
•  Fully featured on any desktop or mobile device with a web browser, so you can access your data and generate reports from anywhere.
•  Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio, with more to come soon.

Book an intro to learn more:
https://www.measure.studio

Co-Founder & CEO

Fast Travel AS

Fast Travel manages ground traffic control at major airports.

Angel Investor

Kaukus

Kaukus digitizes political meetings to simplify and streamline the everyday lives of politicians and staffers.

Paladin Software

Paladin is the essential influencer marketing platform. Trusted by brands and agencies across 6 continents, our technology streamlines influencer discovery, campaign management, and reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.

Paladin operates globally, with offices in North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://www.paladinsoftware.com

• Led operations for an organization of 25, across the US, EU, and Asia, including Product, Finance, Marketing, and HR.

• Owned of product vision and development roadmap for Paladin Software products. Ideated and brought to market enterprise (B2B) SaaS solutions for identifying influencers to work with, influencer marketing campaign management and tracking, and more. Products integrated first party data, public and private social media data, and third party data, offering a best in class solution.

Co-Founder & COO | Exited

Bent Pixels

•  Owner of product vision and development roadmap for Bent Pixels creator management software, taking internally developed applications and morphing them into market-ready enterprise SaaS solutions.

• Task management of global team of 12 developers, designers, and consultants.

• Led market research, evaluating competitors as well as sales prospect and customer product feedback. Used this information to form subsequent product strategy resulting in rapid market adoption.

VP, Product

The Walt Disney Company

Senior Director of YouTube Content Strategy + Optimization, reporting to the SVP of Marketing @ Maker Studios (Acquired by The Walt Disney Company).

•  Managed team of 10 focused on auditing performance and implementing organic growth strategy for top Disney properties on YouTube, generating multi-million view and subscriber counts. Supported brands included Disney Animation, Disney Interactive, ABC News, ESPN, Marvel, Disney Parks, and Star Wars.

•  Identified YouTube best practices using data driven analysis, identifying movement and trends across millions of hours of content consumption. Evangelized findings and practical application 1:1 with the biggest digital influencers in the world, and at scale to a network of over 50,000 affiliate YouTube channels.

•  Audience funneling strategy, driving massive amounts of web traffic across YouTube and to external destinations without paid media.

Senior Director, YouTube Content Strategy + Optimization

Channel Factory

•  Campaign management and execution strategy for multi-platform social video advertising campaigns, generating hundreds of millions of views on YouTube and Facebook content for over 350 brands and agencies.

•  Directed all media buys, optimizing for cost and engagement efficiency.  Reduced overall cost-per-view by over 30%, saving hundreds of thousands of dollars in media cost.

•  Managed a team of 3 media buyers, focused on securing video and display advertising through multiple ad networks.

•  Encouraged audience engagement and organic distribution across various social media platforms with A/B testing and targeting optimization.

•  Relationship building, rate negotiation, and integration of multiple ad networks across the globe into proprietary streaming video ad platform.

Manager, Ad Operations

CEO @ Measure Studio 📈 AI Powered Social Media Insights

As Co-Founder & CEO at Measure Studio, I lead the team building the best-in-class social media content analysis solution in market, powered by advanced math and AI.

My focus is improving the way digital media professionals work with data, so that organizations are able to publish in a more effective, profitable, and healthy way.

Prior to Measure Studio, I served as Co-Founder & COO at Paladin, an end-to-end solution for managing creators and influencer marketing campaigns. Paladin exited to Brandwatch in April 2022. 

Before Paladin, I served as Senior Director of YouTube Optimization at the Walt Disney Company, advising Marvel, Lucasfilm, Disney Animation, and others on content and growth strategy.

My Specialties: 

Leadership, strategy, operations, distributed team management, task management, start ups, project management, product management, B2B sales, social media data, digital media, YouTube data, Facebook data, Instagram data, TikTok data, Twitter data, audience development, content optimization, audience growth, social media growth, creative problem solving, and more.

Thomas Kramer

Social Data Solved 📈 CEO @ Measure Studio

Remember IGTV? I try not to.

Here's a fact to come to terms with: Instagram is already a reels app.

There isn't really an opportunity to fill a vacuum here the way the Threads launch timed with the Twitter exodus.

Who is this for?

https://lnkd.in/evR2yhzP

Open article: Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok by theinformation.com

Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok

My favorite Instagram feature: you literally can’t rewind a reel to the beginning if your phone has a case on it.

Exec Director of Data, Insights & Product | DataIQ Top 100 Data Leaders | Top 20 Women in Data & Technology

👀 HIRING - I'm looking for a Social Insights Lead. 

We need someone who lives and breathes social data - and loves turning data into insights that really support strategic and creative development. If you're someone who understands audiences, trends, and social platform dynamics, let’s talk! 

https://lnkd.in/eMp_r-ex

#Hiring 
#SocialInsights 
#Strategy

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Thomas Kramer

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Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok

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